Press kit created in a Writing for Public Relations course offered through Ithaca College. Designed for ABC's drama Revenge.

1. WHAT GOES AROUND
COMES AROUND.
Kylie Manderson

2. THIS PRESS KIT INCLUDES:
1. Strategy Statement
2. Cover Letter to the Editor
3. Airdate Release
4. Short Bio on Josh Bowman
5. Short Bio on Madeleine Stowe
6. Short Bio on Nick Wechsler
7. Three Production Notes
8. Feature Bio on Emily VanCamp
9. QUIZ: Which Character from 'Revenge' Are You?
10. Social Media Strategy

3. STRATEGY STATEMENT
The primary strategy for the series is to position it as the number one television drama that incorporates
both thrill and mystery. The series focuses on a strong female lead with ambitious goals to take down
anyone who wronged her father. Current television lacks a vengeful female lead who will take down
anyone who gets in her way which is why women ages 18 to 34 will be drawn to the show. The Emily
Thorne/Amanda Clarke persona is captivating to young women everywhere because of the
independence and determination that she encompasses.
The revenge aspect of the show can relate to anyone who has felt betrayed or is trying to make things
right. Women may be drawn to the series simply because of the female lead however, the thrill of the show
doesn’t subject itself to a specific audience, it reaches out to everyone. With a secondary audience of
adults 18 to 49, Revenge is a series that engages all everyone.

4. COVER LETTER
April 11, 2017
Dear Editor:
As Shakespeare once said, “If you prick us do we not bleed? If you tickle us do we not laugh? If you poison us do we
not die? And if you wrong us shall we not revenge?” Amanda Clarke believes that when everything you love has
been stolen from you, someone has to pay. Tune in this summer to watch the determined young woman battle high
society and betrayal in order to get back at those who destroyed her father’s reputation.
Coming this summer, “Revenge,” a one-hour television drama from ABC inspired by the Alexandre Dumas novel
The Count of Monte Cristo will finally give people what they’ve been waiting for. Taking elements from the novel,
the series features a young woman plotting her revenge on those responsible for framing her father. “Revenge”
provides a look at just how far an emotionally troubled young woman will go in order to clear her father’s name.
Premiering on Wednesday, June 7 at 10/9c on ABC, the series stars Emily VanCamp (“Captain America: Civil
War”, “Brothers & Sisters”) and Madeleine Stowe (“Raines”, “ The General’s Daughter”). Also starring are Josh
Bowman (“Genie in the House”), Nick Wechsler (“Roswell”), Henry Czerny (“Mission: Impossible”), Connor Paolo
(“Gossip Girl”) and Christa B. Allen (“13 Going on 30”).
The series is created by Mike Kelley (“Swingtown”) and executive-produced by Marty C. Bowen (“Twilight”), Wyck
Godfrey (“The Maze Runner”) and Phillip Noyce (“Salt”). Reimagined from the book by Dumas, “Revenge” is from
ABC Studios.
The enclosed press kit provides background information about the series and its cast. If you need any additional art,
please refer to the ABC website. To schedule interviews or for more information, please give me a call at 518-817-
9746.
Sincerely,
Kylie Manderson
(518) 817-9746
kmanderson@ithaca.edu

5. AIRDATE RELEASE
ABC ANNOUNCES NEW DRAMA SERIES ‘REVENGE’ TO PREMIERE ON WEDNESDAY, JUNE 7
LOS ANGELES, CA -- March 27, 2017-- ABC’s new television drama series “Revenge” inspired by the Alexandre
Dumas novel The Count of Monte Cristo, will premiere on Wednesday, June 7 at 10/9c on ABC. The series starring
Emily VanCamp (“Captain America: Civil War”) and Madeleine Stowe (“Raines”) focuses on an emotionally
troubled young woman who makes it her mission to get revenge against the people who wronged her father.
What goes around, comes around. Based on the novel by Alexandre Dumas, the thrilling new drama follows the
Hamptons newest socialite as she lives under an assumed identity to seek vengeance on the family who framed her
father, David Clarke, for terrorism. Emily Thorne (Emily VanCamp) is the mask that the emotionally troubled
Amanda Clarke uses in order to hide her identity on the quest to clear her father’s name. The Queen of the
Hamptons, Victoria Grayson (Madeleine Stowe), appears to be glamourous and collected however beneath the
image is left distraught from the choices of her past. And genius software entrepreneur, Nolan Ross (Gabriel Mann),
owes his success to David Clarke thus making it his mission to aid Emily in her plot to uphold the Clarke name.
Also starring are Josh Bowman (“Genie in the House”), Nick Wechsler (“Roswell”), Henry Czerny (“Mission:
Impossible”), Connor Paolo (“Gossip Girl”) and Christa B. Allen (“13 Going on 30”).
The series was created by Mike Kelley (“Swingtown”) and executive-produced by Marty C. Bowen (“Twilight”),
Wyck Godfrey (“The Maze Runner”) and Phillip Noyce (“Salt”). Reimagined from the book by Dumas, “Revenge” is
from ABC Studios.
Contact:
Kylie Manderson, 518-817-9746, kmanderson@ithaca.edu

6. JOSH BOWMAN
After giving up his professional rugby career, the British heartthrob decided to pursue a
different passion. Born in Berkshire, England, Josh Bowman attended school locally at
Wellington College where he was making a name for himself as a rugby player. After
suffering a career ending injury, he decided to make his way to the United States to pursue
acting. He enrolled in The Lee Strasberg Theatre and Film Institute where he studied
method acting. In 2007, Bowman made his acting debut in the TV series “Genie in the
House.” He then spent two years on the British series “Holby City” and went on to appear
in the films “13 Hrs,” “Prowl,” “Exteriors” and “Love’s Kitchen.” Each of his roles since
“Holby City” has been a supporting role. In 2011, he joined the ABC Family show “Make It
or Break It,” playing a recurring gymnast named Max Spencer. In 2011 he was selected as
one of the Stars of Tomorrow by Screen International.

7. MADELEINE STOWE
The California native was born and raised in Eagle Rock, a suburb of Los Angeles with her
parents and two younger siblings. Madeleine Stowe knew at a young age that she had a
passion for performing. At age 10, she began taking piano lessons with the intention of
becoming of a concert pianist however her dream was cut short after the death of her piano
teacher. She attended college locally at University of Southern California where she
studied cinema and journalism before she took on acting at Beverly Hills’ Solaris Theater.
A movie agent discovered her in a play and got her several acting offers. Stowe made a few
appearances on TV and film but her breakthrough came in 1987 when she was cast in the
film “Stakeout” which debuted at No.1 at the box office. Additionally, Stowe played Cora
Munro in “The Last of the Mohicans” alongside Daniel Day-Lewis. Her critically
acclaimed performance in the film elevated her from a supporting player to an A-list
movie star. Throughout her entire career she has compiled over 40 television and film
credits allowing her to make a lasting mark in Hollywood.
Aside from an impressive Hollywood resume, Stowe has been recognized for her refined
features and no-nonsense attitude which helped her cement a ranking in People
magazine’s “50 Most Beautiful People” list in 1994 and 2012. Additionally, Stowe also
holds a spot on the board of directors for the fundraising organization Artists for Peace and
Justice.

8. NICK WECHSLER
Born in Albuquerque, New Mexico along with his seven brothers, Nick Wechsler knew he
had dreams bigger than the southwest could hold. Following graduation, he moved to Los
Angeles to pursue his passion for acting. Shortly after arriving in Hollywood, he landed a
small role as a mugger in the television movie “Full Circle.” A more notable role that he
had was when he secured a spot on the main cast as Kevin “Trek” Sanders, a child prodigy
conceived at a Star Trek convention, in the syndicated series “Team Knight Rider.”
Building off of his success, he landed his breakout Teen Choice Nominated role as Kyle
Valenti in the series “Roswell” at the age of 21. Following his two main roles, he landed
recurring roles in series such as “It’s Always Sunny in Philadelphia,” “Without a Trace” and
“Vanished” as well as guest starring roles in “Chase,” “Past Life,” “The Sarah Connor
Chronicles,” and many more. In addition to his impressive television work, Wechsler also
has substantial experience in film. He’s had roles in the feature film “Fling,” directed by
John Stewart Muller and the independent film “Chick’s Man.”
As an actor who is dedicated to his craft, Wechsler also has a vast experience on stage. His
theatre work includes roles in stage productions of “Rebel Without a Cause,” “A
Midsummer Night’s Dream,” “One Flew Over the Cuckoo’s Nest,” “Hansel and Gretel,” etc.
With versatile experience, a passion for acting, and a captivating personality, the
charming actor will continue to be one of Hollywood’s leading men for years to come.

9. PRODUCTION NOTES
Passionate but Challenging, Revenge
Canadian native Emily VanCamp’s first on-screen appearance caught the attention of
Dawson’s Creek writer Greg Berlanti from her performance in the WB show Glory Days.
Berlanti stated that VanCamp reminded him of Katie Holmes and he “desperately needed
to work with her.” He immediately cast her in his show Everwood also for the WB network.
After playing supporting roles for most of her acting career thus far, VanCamp was
shocked when Mike Kelley, show creator, asked her to play the headlining role of Amanda
Clarke/Emily Thorne in “Revenge.” “When I first read the script I hadn’t worked since I
finished Brothers & Sisters because I really felt creatively stunted on Brothers & Sisters,
and wanted to make sure that the next thing I did was something I was very passionate
about. And more importantly that challenged me” says VanCamp. “When I read
“Revenge,” it was all of that and more. Amanda/Emily is such an interesting, complex
character and you don’t get to see that a lot for women, in terms of great, strong roles.”

10. PRODUCTION NOTES
From Chicago to The Hamptons
After finishing up the CBS show, Swingtown, Mike Kelley wanted to link up with a
network that was a better fit for his sensibilities. The president of ABC Entertainment at
the time, Paul Lee, was interested in producing a show based on the novel The Count of
Monte Cristo which sparked Kelley’s interest. “I loved The Count of Monte Cristo, but there
was no way one could do a show like that in linear fashion” says Kelley, “So my take on it
Revenge was to do it through the eyes of a wronged child and have her come back for
revenge. I sat down with this idea that already had a lot of enthusiasm behind it from the
network and studio and in one afternoon, it all began to break quickly.” The pilot director,
Phillip Noyce, took everything Kelley was envisioning and made it better. Noyce made
Amanda Clarke/Emily Thorne more of a badass with martial arts training than people
were initially expecting which ended up being a huge part of her character. “I knew when I
met Emily VanCamp, that I instantly wanted her to play the lead role of Emily
Thorne/Amanda Clarke” says Kelley. “She spent a better part of her career playing the
every girl and that quality was important to me because you want Emily Thorne as your
best friend, but at her core, she’s diabolical and in many ways a sociopath.”

11. PRODUCTION NOTES
What Do You Mean It’s Not the Hamptons?
While Revenge is set in the Hamptons, the pilot episode was actually shot at several real
locations in North Carolina. Emily’s beachfront cottage is actually located in Southport,
North Carolina. The interior scenes in the pilot were filmed in homes and businesses around
North Carolina, including shots of Jack Porter’s bar, The Stowaway, which were filmed in
Southport’s local dive Fishy Fishy. Interior shots of the Grayson mansion were filmed in
Landfall, a community in Wilmington. The producers borrowed the actual inside of an
estate to portray it as the Grayson’s home. When the series got picked by ABC, replica sets
of the North Carolina homes were built at MBS Media Campus in Manhattan Beach, CA
where the show is licensed. By the second episode, the series began filming in Los Angeles
on a set built to recreate the look of the original beach house.

12. EMILY VANCAMP
“Those big places are slightly intimidating!” Emily VanCamp laughs after switching plans to meet up at a
small, low-key cafe instead of the A-list restaurant where you hang when you’ve officially made it in
Hollywood. VanCamp may be a recognizable star on the streets of LA, but she is definitely not ready to
give up her normal 20-something lifestyle.
VanCamp broke into television with supporting roles on Everwood and Brothers & Sisters, but even those
roles couldn’t fully prepare her for her first lead role in Revenge. After spending four years on Brother &
Sisters VanCamp felt as though it was time for something new and Revenge was the perfect opportunity
for that. VanCamp was cast to play the emotionally distressed Amanda Clarke/Emily Thorne who seeks
vengeance on those who were involved in framing her father. Her role forces her to dive into two
conflicting personas as she attempts to balance her double lives.
“I really wanted the next thing I do to be challenging and take me in a different direction,” VanCamp says.
“This role is certainly a challenge and it’s a much bigger load, so it is a little more intimidating. But in so
many ways, this is where I want to be.” As Emily Thorne/Amanda Clarke, VanCamp is front and center
alongside Madeleine Stowe causing her to smile, cry, love, and scheme- sometimes all in the same scene.
The toughest part of the role, she says, is “balancing the good and the evil” of her character at all times. “It’s
a fine line to walk,” she says. “To find moments of vulnerability even though she does all these things.”
A big part of the Amanda Clarke/Emily Thorne persona is that she is trained to fight and incredibly
skilled which can be physically demanding. “I’m big into pilates but am trying to get back into yoga as
well,” VanCamp says when asked how she prepared for her role. “Luckily I had ballet training to help me
perform. At the end of the day, a fight scene is choreography; we’re developing the character as we go,”
she explains. “I’ve definitely been thrown for a few loops -- trying to memorize the Japanese skills. But
that’s what I love most about this character. This is a girl who has gone off and trained intensively for eight
years. She knows how to fight.”
In spite of growing up in the limelight, VanCamp still manages to separate her craft from her privacy. If it’s
friday night, you’d be more likely to find VanCamp on the couch with some friends than on the glamorous
red carpet.

13. WHICH CHARACTER FROM ‘REVENGE’ ARE YOU?
1. You’re most likely to get what you want through:
a. Manipulation
b. Lying
c. My Good Looks
d. Money
e. Hard Work
f. Intellect
2. You are hosting the party of the year and your enemy shows up uninvited. You:
a. Kick them out immediately, but keep it on the down low.
b. Humiliate them publicly.
c. Get drunk and talk trash with your friends.
d. Ignore them completely. You’re better than that.
3. Which mantra do you live by?
a. Keep your friends close, but your enemies closer.
b. If at first you don’t succeed, try, try again.
c. Absence makes the heart grow fonder.
d. The grass is always greener on the other side.
e. A bird in the hand is worth two in the bush.
4. Choose your favorite dog type?
a. Husky
b. Labrador Retriever
c. Yorkshire Terrier
d. German Shepard
e. I’m more of a cat person.
5. The only thing more important than money is:
a. Love
b. Power
c. Revenge
d. Family
e. Nothing is more important than money.
6. You are a:
a. Morning Person
b. Night Owl
7. Secrets are:
a. To be taken to the grave.
b. Safe among friends.
c. To be protected at all costs.
d. Currency.

14. e. For the birds.
8. Your mansion is on fire! What do you save?
a. Art work
b. Your laptop
c. Photo albums
d. The cash in the safe
e. Old love letters
f. Your diary
9. Choose a cocktail:
a. Beer
b. Champagne
c. Martini
d. Wine
e. Scotch
f. Cosmo

15. SOCIAL MEDIA STRATEGY
The Revenge cast will take over the ABC Snapchat account the day of the series premiere
on Wednesday, June 7. Different cast members will have access to the ABC account in
order to post to the story as they go about their normal day. One hour before the premiere
of the show, at 9/8c the cast will get together at the ABC studios lounge to do a Facebook
Live video Q&A so fans can find out exclusive content and fun facts about the stars of the
show. The Facebook Live video will continue throughout the premiere of the show so fans
can watch the stars’ reactions to the first episode.