1. A Comparative Analysis of Coffee Industry of USA and Dubai
with special reference to Starbucks USA and Starbucks Dubai
Presented By- : Kritika Mathur
MBA 3C (Dubai Campus)

2. https://www.youtube.com/watch?v=c-KKy-03O5A

3. Compare & analysis the functioning
Areas of excellence, areas needing improvement, provide
recommendations
Compare & contrast how each would benefit

4. Porter’s Global Value Chain ,
1985
Product positioning –
Kaplinsky & Morris 2011
Governed commodities - Dolan
& Humphrey , 2000
Producer Driven v/s Buyer
Driven – Gerrefi, 1994

5. Comparative Sectoral profile
4% in off- trade
2% @ slow rate on- trade
40 %
54 %
5th largest re- exporter
80 % - 2009- 1014
Source of Info - UAE Ministry of Foreign trade

6. Harvest crop
Price increase
Source of info- Study of University of Southern California 2009)

7. Spending
119%
Weather
Re- export Price Fluctuations
Source of info -Euro monitor International data

8. Latest research from MINTEL finds coffee shops across the pond will have
seen close to a five fold increase in sales between 2000 and 2010.
No. of shops increasing
Starbucks is the clear market leader – 73 %
prevents independents and smaller chains from growing the market on their own

9. Recommendations
Better Advertising
New strategies to add value
Domestic consumption