2. LOVE
SKU #: 10001
CHIFFON KIMONO
*SKU#: 10003
HIGH WAIST ZIP
SHORTS
SKU#: 10004
3/4 SLEEVE
BUTTON UP
SKU#: 10005
BOOTLEG
YOGAS
SKU#: 10006
KNIT CARTIGAN
WITH TOP
STITCHING
*SKU#: 10007
POCKET SUN
DRESS
*SKU#: 10008
CUT OUT TEE
SKU#: 10009
CROP V YOGA
LEGGINGS
Breezey Days
Casual Wear Spring/Summer 2016
* See Detail Page
VS
VS
VS
SKU #: 10002
CROP LOVE TANK
Breezey Days
Casual Wear Spring/Summer 2016
*SKU#: 10008-2
CUT OUT TEE
*SKU#: 10008-3
CUT OUT TEE
*SKU#: 10008-1
CUT OUT TEE
SKU#: 10009-2
CROP V YOGA
LEGGINGS
SKU#: 10009-3
CROP V YOGA
LEGGINGS
SKU#: 10009-1
CROP V YOGA
LEGGINGS
VS VS VS
Casual wear collection created for Victoria’s
Secret using Adobe Illustrator.
Several colorways for one outfit in the
casual wear collection.
Computer Aided Design
3. Heated Nights
Lingerie Spring/Summer 2016
*SKU#: 20005-1
LACE BABY
DOLL LINGERIE
TOP
*SKU#: 20005-2
LACE BABY
DOLL LINGERIE
TOP
*SKU#: 20005-3
LACE BABY
DOLL LINGERIE
TOP
SKU#: 20006-2
LACE THONG
PANTY
SKU#: 20006-1
LACE THONG
PANTY
SKU#: 20006-3
LACE THONG
PANTY
Several colorways.
Pull-outs to show detail.
4. Computer Aided Design
Taking an image and cleaning it to turn it into a single repeatable tile
using Kaledo Print.
The single repeatable tile in
different colorways and on a
croqui.
A striped panel using
Kaledo Weave.
5. An original print created in Kaledo Print and
applied to a garment using Kaledo Style.
Kaledo Weave.
Kaledo Knit.
Other skills include:
• Creating an original knit
• Creating an original weave
• Applying fabrications to garments
• Putting together a story board
7. Display window created for
Yana K in Los Angeles.
Interior display created for
Buckle.
Jewlery display created in the Yana K
boutique.
Other skills include:
• Applying different lighting for
different effects
• Dressing mannequins
• Creating displays using
fixtures
• Using weight and color of
objects to create balance
8. Textile Analysis
Testing the differences between Poly/
Spandex VS. Poly/Rayon.
Poly/Spandex results. Poly/Rayon results.
Other skills include:
• Providing care
instructions for fabric
classification
• Defining different weave
and knit structures
• Defining yarn
classifications
• Distinguishing fiber
content
9. Technical worksheet for fashion fabric
intended for skirt.
Technical worksheet for fabric
intended for skirt lining.
10. Buying
Purchses by classification
and dollars.
Sales by classification, percentage,
and dollars.
Other skills include:
• Using formulas to
compute markdowns,
gross margin, net sales,
etc.
• Analyzing demographics
of the target market
• Anticipating markdowns
for the season and
predicting projected
amount of sales.
11. VALS Profile of Consumer: Achiever
Twenty four percent of consumers are Achievers, which
means that they are focused on their family and careers.
they have a goal-oriented lifestyle and social lives that
are constructed around thier family, place of worship,
and work.These types of consumers live conventional
lives, are politically conservative, respect authroity, and
respect the status quo. Image is important to achievers
because they want to show their success to their peers.
Six-Month Plan.
VALS profile for the consumer.
12. Trend Forecasting
Two color boards created in
Adobe Photoshop for Spring
2017.
Other skills include:
• Determining mood and
silhouette for upcoming
season
• Distinguising trends vs.
fads
• Understanding the
Fashin Cycle.
15. Magazine ad.
Other skills include:
• Creating social media
posts for a company
• Analyzing effects of
different types of
advertisig
• Advertising layout
techniques
17. Fundraiser for the show.
Promotional flyer.
Other skills include:
• Fundraising and
budgeting
• Event planning
• Gaining business
sponsors
18. Product Development
Color Board created in Adobe
Photoshop.
Fabrication Board created in
Adobe Photoshop.
Brand Logo.
Flat illustrations
19. Concept board created in Kaledo Style.
Brand Perception
map comparing
our brand to our
competitors.
Other skills include:
• Determining and
reading economic
and industry trends
• Determining a
target customer
• Creating an
assortment and
range plan
21. Process used to build customer relationships.
Process for making a sales pitch.
Other skills include:
• Building report with
clients
• How to handle
objections
• Tailoring the pitch
based on the
client’s attitudes,
motivatons, and
needs
• Completing cold
calls
Positive
Proposal
Solution
Summary
Closure
Response
Check
23. Example social media posts.
Example ad.
Other skills include:
• Conducting a situation
analysis
• Creating a branding
strategy
• Multi-media marketing
stragies
24. Yana K Internship
Yana K booth set up at the Select
Trade Show in downtown Los Angeles.
A purchase order.
Line sheet from the Fall 2015 look
book.
25. Photo shoot for the Fall 2015 look
book taken in downtown Los Angeles.
Fabric sourcing chart.
Cutting ticket created
to give to design team
stating which styles in
which colors are needed.
26. Yana K Internship
Instagram posts are important to gain
customer awareness for Yana K.
Inventory was taken by hand weekly
and put in a document using
Microsoft Excel.
Panoramic view of the layout of the Yana K
boutique in Beverly Hills.
27. Selected merchandise
chosen to be sold in the
upcoming store in Long
Beach. Grabbing attention on the
street during the opening
of the Yana K boutique in
Beverly Hills.
Purchase log sating which items will be taken
to the new store.
28. Buckle Internship
Mannequin display created
using a color story.
Signage used to indicate
a special event for our
Accessorizing mannequins while
creating a window display.
29. Sales Presentation Guide used daily to help ensure
that every guest is given the best experience.
Instagram posts were made daily to let
customers know about new products and
events that were taking place.
30. Buckle Internship
The use of the department tracker was crucial
to check results and to set future sales goals.
Leading a team.
The department that I was in charge of was
Women’s Accessories.
31. Leadership Development Playbook
used to instruct, inspire, and
teach leadership skills.
Recruiting, hiring, and training
top talent played a huge role in the
Buckle Internship.
Fit cards were given to each guest,
encouraging them to come back and get more
of their favorite fits.