SlideShare a Scribd company logo
1 of 33
Download to read offline
Kristina Kurnat
Fashion Merchandising
kristinak93@yahoo.com
(248) 497-4145
LOVE
SKU #: 10001
CHIFFON KIMONO
*SKU#: 10003
HIGH WAIST ZIP
SHORTS
SKU#: 10004
3/4 SLEEVE
BUTTON UP
SKU#: 10005
BOOTLEG
YOGAS
SKU#: 10006
KNIT CARTIGAN
WITH TOP
STITCHING
*SKU#: 10007
POCKET SUN
DRESS
*SKU#: 10008
CUT OUT TEE
SKU#: 10009
CROP V YOGA
LEGGINGS
Breezey Days
Casual Wear Spring/Summer 2016
* See Detail Page
VS
VS
VS
SKU #: 10002
CROP LOVE TANK
Breezey Days
Casual Wear Spring/Summer 2016
*SKU#: 10008-2
CUT OUT TEE
*SKU#: 10008-3
CUT OUT TEE
*SKU#: 10008-1
CUT OUT TEE
SKU#: 10009-2
CROP V YOGA
LEGGINGS
SKU#: 10009-3
CROP V YOGA
LEGGINGS
SKU#: 10009-1
CROP V YOGA
LEGGINGS
VS VS VS
Casual wear collection created for Victoria’s
Secret using Adobe Illustrator.
Several colorways for one outfit in the
casual wear collection.
Computer Aided Design
Heated Nights
Lingerie Spring/Summer 2016
*SKU#: 20005-1
LACE BABY
DOLL LINGERIE
TOP
*SKU#: 20005-2
LACE BABY
DOLL LINGERIE
TOP
*SKU#: 20005-3
LACE BABY
DOLL LINGERIE
TOP
SKU#: 20006-2
LACE THONG
PANTY
SKU#: 20006-1
LACE THONG
PANTY
SKU#: 20006-3
LACE THONG
PANTY
Several colorways.
Pull-outs to show detail.
Computer Aided Design
Taking an image and cleaning it to turn it into a single repeatable tile
using Kaledo Print.
The single repeatable tile in
different colorways and on a
croqui.
A striped panel using
Kaledo Weave.
An original print created in Kaledo Print and
applied to a garment using Kaledo Style.
Kaledo Weave.
Kaledo Knit.
Other skills include:
•	 Creating an original knit
•	 Creating an original weave
•	 Applying fabrications to garments
•	 Putting together a story board
Visual Merchandisng
Window display promoting Halloween merchandise.
Display window created for Buckle during
Summer 2016.
Display window created for
Yana K in Los Angeles.
Interior display created for
Buckle.
Jewlery display created in the Yana K
boutique.
Other skills include:
•	 Applying different lighting for
different effects
•	 Dressing mannequins
•	 Creating displays using
fixtures
•	 Using weight and color of
objects to create balance
Textile Analysis
Testing the differences between Poly/
Spandex VS. Poly/Rayon.
Poly/Spandex results. Poly/Rayon results.
Other skills include:
•	 Providing care
instructions for fabric
classification
•	 Defining different weave
and knit structures
•	 Defining yarn
classifications
•	 Distinguishing fiber
content
Technical worksheet for fashion fabric
intended for skirt.
Technical worksheet for fabric
intended for skirt lining.
Buying
Purchses by classification
and dollars.
Sales by classification, percentage,
and dollars.
Other skills include:
•	 Using formulas to
compute markdowns,
gross margin, net sales,
etc.
•	 Analyzing demographics
of the target market
•	 Anticipating markdowns
for the season and
predicting projected
amount of sales.
VALS Profile of Consumer: Achiever
Twenty four percent of consumers are Achievers, which
means that they are focused on their family and careers.
they have a goal-oriented lifestyle and social lives that
are constructed around thier family, place of worship,
and work.These types of consumers live conventional
lives, are politically conservative, respect authroity, and
respect the status quo. Image is important to achievers
because they want to show their success to their peers.
Six-Month Plan.
VALS profile for the consumer.
Trend Forecasting
Two color boards created in
Adobe Photoshop for Spring
2017.
Other skills include:
•	 Determining mood and
silhouette for upcoming
season
•	 Distinguising trends vs.
fads
•	 Understanding the
Fashin Cycle.
Detail board created in Adobe Photoshop for Spring
2017.
Fashion Advertising
Promotional magazine ad.
Magazine ad.
Other skills include:
•	 Creating social media
posts for a company
•	 Analyzing effects of
different types of
advertisig
•	 Advertising layout
techniques
Fashion Show Production
Original design of the
stage.
Fundraiser for the show.
Promotional flyer.
Other skills include:
•	 Fundraising and
budgeting
•	 Event planning
•	 Gaining business
sponsors
Product Development
Color Board created in Adobe
Photoshop.
Fabrication Board created in
Adobe Photoshop.
Brand Logo.
Flat illustrations
Concept board created in Kaledo Style.
Brand Perception
map comparing
our brand to our
competitors.
Other skills include:
•	 Determining and
reading economic
and industry trends
•	 Determining a
target customer
•	 Creating an
assortment and
range plan
Professional Sales
Carew Dimensions of Professional Selling
Certificate.
Process used to build customer relationships.
Process for making a sales pitch.
Other skills include:
•	 Building report with
clients
•	 How to handle
objections
•	 Tailoring the pitch
based on the
client’s attitudes,
motivatons, and
needs
•	 Completing cold
calls
Positive
Proposal
Solution
Summary
Closure
Response
Check
Integraded Marketing
Communications
SWOT analysis for Audio Corner.
Communications Strategy for rebranding.
New name and logo.
Example social media posts.
Example ad.
Other skills include:
•	 Conducting a situation
analysis
•	 Creating a branding
strategy
•	 Multi-media marketing
stragies
Yana K Internship
Yana K booth set up at the Select
Trade Show in downtown Los Angeles.
A purchase order.
Line sheet from the Fall 2015 look
book.
Photo shoot for the Fall 2015 look
book taken in downtown Los Angeles.
Fabric sourcing chart.
Cutting ticket created
to give to design team
stating which styles in
which colors are needed.
Yana K Internship
Instagram posts are important to gain
customer awareness for Yana K.
Inventory was taken by hand weekly
and put in a document using
Microsoft Excel.
Panoramic view of the layout of the Yana K
boutique in Beverly Hills.
Selected merchandise
chosen to be sold in the
upcoming store in Long
Beach. Grabbing attention on the
street during the opening
of the Yana K boutique in
Beverly Hills.
Purchase log sating which items will be taken
to the new store.
Buckle Internship
Mannequin display created
using a color story.
Signage used to indicate
a special event for our
Accessorizing mannequins while
creating a window display.
Sales Presentation Guide used daily to help ensure
that every guest is given the best experience.
Instagram posts were made daily to let
customers know about new products and
events that were taking place.
Buckle Internship
The use of the department tracker was crucial
to check results and to set future sales goals.
Leading a team.
The department that I was in charge of was
Women’s Accessories.
Leadership Development Playbook
used to instruct, inspire, and
teach leadership skills.
Recruiting, hiring, and training
top talent played a huge role in the
Buckle Internship.
Fit cards were given to each guest,
encouraging them to come back and get more
of their favorite fits.
Certificates
Teammate Exellence Award for Buckle during July 2016.
Completion of the workshop series for Styling.
Completion of the workship series for Buying &
Merchandising for an Upcoming Season.

More Related Content

Viewers also liked (14)

Canada immigration
Canada immigrationCanada immigration
Canada immigration
 
Presupuesto de un ordenador
Presupuesto de un ordenadorPresupuesto de un ordenador
Presupuesto de un ordenador
 
Antecedentes Multimedia
Antecedentes MultimediaAntecedentes Multimedia
Antecedentes Multimedia
 
Flash memory y unid zip
Flash memory y unid zipFlash memory y unid zip
Flash memory y unid zip
 
Leyesdelatermodinmica 090407215123-phpapp02
Leyesdelatermodinmica 090407215123-phpapp02Leyesdelatermodinmica 090407215123-phpapp02
Leyesdelatermodinmica 090407215123-phpapp02
 
Tierra
TierraTierra
Tierra
 
Indicadores financieros
Indicadores financierosIndicadores financieros
Indicadores financieros
 
Ουζούνης Γεώργιος
Ουζούνης ΓεώργιοςΟυζούνης Γεώργιος
Ουζούνης Γεώργιος
 
Write miss
Write missWrite miss
Write miss
 
Antecedentes de Multimedia (José & Astrid)
Antecedentes de Multimedia (José & Astrid)Antecedentes de Multimedia (José & Astrid)
Antecedentes de Multimedia (José & Astrid)
 
UHCL Transcript
UHCL TranscriptUHCL Transcript
UHCL Transcript
 
How to beat Cancer with Diet
How to beat Cancer with DietHow to beat Cancer with Diet
How to beat Cancer with Diet
 
Antecedentes de Multimedia
Antecedentes de MultimediaAntecedentes de Multimedia
Antecedentes de Multimedia
 
Victor- anyileina
Victor- anyileinaVictor- anyileina
Victor- anyileina
 

Similar to Senior Book

Burberry brand management eng version
Burberry   brand management eng versionBurberry   brand management eng version
Burberry brand management eng version
Silvia Van
 
InBetween Digital Media Campign
InBetween Digital Media CampignInBetween Digital Media Campign
InBetween Digital Media Campign
Gregory Paquette
 
#Instastyle Three Boutique Campaign
#Instastyle Three Boutique Campaign #Instastyle Three Boutique Campaign
#Instastyle Three Boutique Campaign
Hollie Knapp-Fisher
 
Marketing Plan [Bethany Cullen]
Marketing Plan [Bethany Cullen]Marketing Plan [Bethany Cullen]
Marketing Plan [Bethany Cullen]
Bee Cullen
 
Fashion Merchandising Promotion Plan
Fashion Merchandising Promotion PlanFashion Merchandising Promotion Plan
Fashion Merchandising Promotion Plan
Jennifer Lyon
 
FM225 - Term Project (Barneys Handbag)
FM225 - Term Project (Barneys Handbag)FM225 - Term Project (Barneys Handbag)
FM225 - Term Project (Barneys Handbag)
Tiffany (Shuhen) Chang
 
Promotions e portfolio
Promotions e portfolioPromotions e portfolio
Promotions e portfolio
baplin04
 
Maybelline_Media_Plan
Maybelline_Media_PlanMaybelline_Media_Plan
Maybelline_Media_Plan
Ari Berkowitz
 
The Closet E-Commerce Business Development
The Closet E-Commerce Business DevelopmentThe Closet E-Commerce Business Development
The Closet E-Commerce Business Development
Sona Martirosian
 

Similar to Senior Book (20)

Sohns Consulting #RethinkPinkRaleigh
Sohns Consulting #RethinkPinkRaleighSohns Consulting #RethinkPinkRaleigh
Sohns Consulting #RethinkPinkRaleigh
 
Sales Portfolio2
Sales Portfolio2Sales Portfolio2
Sales Portfolio2
 
Burberry brand management eng version
Burberry   brand management eng versionBurberry   brand management eng version
Burberry brand management eng version
 
JMORRIS FINAL Portfolio
JMORRIS FINAL PortfolioJMORRIS FINAL Portfolio
JMORRIS FINAL Portfolio
 
InBetween Digital Media Campign
InBetween Digital Media CampignInBetween Digital Media Campign
InBetween Digital Media Campign
 
#Instastyle Three Boutique Campaign
#Instastyle Three Boutique Campaign #Instastyle Three Boutique Campaign
#Instastyle Three Boutique Campaign
 
Digital marketing strategy victoria's secret
Digital marketing strategy victoria's secretDigital marketing strategy victoria's secret
Digital marketing strategy victoria's secret
 
5 Marketeers/Team 9 Boxed
5 Marketeers/Team 9 Boxed5 Marketeers/Team 9 Boxed
5 Marketeers/Team 9 Boxed
 
Sumit Thakur - SociPaid Social Media.pdf
Sumit Thakur - SociPaid Social Media.pdfSumit Thakur - SociPaid Social Media.pdf
Sumit Thakur - SociPaid Social Media.pdf
 
Updated Social Media Manager Portfolio 2019
Updated Social Media Manager Portfolio 2019Updated Social Media Manager Portfolio 2019
Updated Social Media Manager Portfolio 2019
 
Marketing Plan [Bethany Cullen]
Marketing Plan [Bethany Cullen]Marketing Plan [Bethany Cullen]
Marketing Plan [Bethany Cullen]
 
Fashion Merchandising Promotion Plan
Fashion Merchandising Promotion PlanFashion Merchandising Promotion Plan
Fashion Merchandising Promotion Plan
 
FM225 - Term Project (Barneys Handbag)
FM225 - Term Project (Barneys Handbag)FM225 - Term Project (Barneys Handbag)
FM225 - Term Project (Barneys Handbag)
 
Promotions e portfolio
Promotions e portfolioPromotions e portfolio
Promotions e portfolio
 
From Virtual to Reality: Turning fans, followers, clicks and likes into in-st...
From Virtual to Reality: Turning fans, followers, clicks and likes into in-st...From Virtual to Reality: Turning fans, followers, clicks and likes into in-st...
From Virtual to Reality: Turning fans, followers, clicks and likes into in-st...
 
CRM Dyptique
CRM DyptiqueCRM Dyptique
CRM Dyptique
 
Sushmita Bhati, Diploma Fashion Design Second Year, (How to Design for Fashio...
Sushmita Bhati, Diploma Fashion Design Second Year, (How to Design for Fashio...Sushmita Bhati, Diploma Fashion Design Second Year, (How to Design for Fashio...
Sushmita Bhati, Diploma Fashion Design Second Year, (How to Design for Fashio...
 
Danielle D'Onofrio Portfolio
Danielle D'Onofrio PortfolioDanielle D'Onofrio Portfolio
Danielle D'Onofrio Portfolio
 
Maybelline_Media_Plan
Maybelline_Media_PlanMaybelline_Media_Plan
Maybelline_Media_Plan
 
The Closet E-Commerce Business Development
The Closet E-Commerce Business DevelopmentThe Closet E-Commerce Business Development
The Closet E-Commerce Business Development
 

Senior Book

  • 2. LOVE SKU #: 10001 CHIFFON KIMONO *SKU#: 10003 HIGH WAIST ZIP SHORTS SKU#: 10004 3/4 SLEEVE BUTTON UP SKU#: 10005 BOOTLEG YOGAS SKU#: 10006 KNIT CARTIGAN WITH TOP STITCHING *SKU#: 10007 POCKET SUN DRESS *SKU#: 10008 CUT OUT TEE SKU#: 10009 CROP V YOGA LEGGINGS Breezey Days Casual Wear Spring/Summer 2016 * See Detail Page VS VS VS SKU #: 10002 CROP LOVE TANK Breezey Days Casual Wear Spring/Summer 2016 *SKU#: 10008-2 CUT OUT TEE *SKU#: 10008-3 CUT OUT TEE *SKU#: 10008-1 CUT OUT TEE SKU#: 10009-2 CROP V YOGA LEGGINGS SKU#: 10009-3 CROP V YOGA LEGGINGS SKU#: 10009-1 CROP V YOGA LEGGINGS VS VS VS Casual wear collection created for Victoria’s Secret using Adobe Illustrator. Several colorways for one outfit in the casual wear collection. Computer Aided Design
  • 3. Heated Nights Lingerie Spring/Summer 2016 *SKU#: 20005-1 LACE BABY DOLL LINGERIE TOP *SKU#: 20005-2 LACE BABY DOLL LINGERIE TOP *SKU#: 20005-3 LACE BABY DOLL LINGERIE TOP SKU#: 20006-2 LACE THONG PANTY SKU#: 20006-1 LACE THONG PANTY SKU#: 20006-3 LACE THONG PANTY Several colorways. Pull-outs to show detail.
  • 4. Computer Aided Design Taking an image and cleaning it to turn it into a single repeatable tile using Kaledo Print. The single repeatable tile in different colorways and on a croqui. A striped panel using Kaledo Weave.
  • 5. An original print created in Kaledo Print and applied to a garment using Kaledo Style. Kaledo Weave. Kaledo Knit. Other skills include: • Creating an original knit • Creating an original weave • Applying fabrications to garments • Putting together a story board
  • 6. Visual Merchandisng Window display promoting Halloween merchandise. Display window created for Buckle during Summer 2016.
  • 7. Display window created for Yana K in Los Angeles. Interior display created for Buckle. Jewlery display created in the Yana K boutique. Other skills include: • Applying different lighting for different effects • Dressing mannequins • Creating displays using fixtures • Using weight and color of objects to create balance
  • 8. Textile Analysis Testing the differences between Poly/ Spandex VS. Poly/Rayon. Poly/Spandex results. Poly/Rayon results. Other skills include: • Providing care instructions for fabric classification • Defining different weave and knit structures • Defining yarn classifications • Distinguishing fiber content
  • 9. Technical worksheet for fashion fabric intended for skirt. Technical worksheet for fabric intended for skirt lining.
  • 10. Buying Purchses by classification and dollars. Sales by classification, percentage, and dollars. Other skills include: • Using formulas to compute markdowns, gross margin, net sales, etc. • Analyzing demographics of the target market • Anticipating markdowns for the season and predicting projected amount of sales.
  • 11. VALS Profile of Consumer: Achiever Twenty four percent of consumers are Achievers, which means that they are focused on their family and careers. they have a goal-oriented lifestyle and social lives that are constructed around thier family, place of worship, and work.These types of consumers live conventional lives, are politically conservative, respect authroity, and respect the status quo. Image is important to achievers because they want to show their success to their peers. Six-Month Plan. VALS profile for the consumer.
  • 12. Trend Forecasting Two color boards created in Adobe Photoshop for Spring 2017. Other skills include: • Determining mood and silhouette for upcoming season • Distinguising trends vs. fads • Understanding the Fashin Cycle.
  • 13. Detail board created in Adobe Photoshop for Spring 2017.
  • 15. Magazine ad. Other skills include: • Creating social media posts for a company • Analyzing effects of different types of advertisig • Advertising layout techniques
  • 16. Fashion Show Production Original design of the stage.
  • 17. Fundraiser for the show. Promotional flyer. Other skills include: • Fundraising and budgeting • Event planning • Gaining business sponsors
  • 18. Product Development Color Board created in Adobe Photoshop. Fabrication Board created in Adobe Photoshop. Brand Logo. Flat illustrations
  • 19. Concept board created in Kaledo Style. Brand Perception map comparing our brand to our competitors. Other skills include: • Determining and reading economic and industry trends • Determining a target customer • Creating an assortment and range plan
  • 20. Professional Sales Carew Dimensions of Professional Selling Certificate.
  • 21. Process used to build customer relationships. Process for making a sales pitch. Other skills include: • Building report with clients • How to handle objections • Tailoring the pitch based on the client’s attitudes, motivatons, and needs • Completing cold calls Positive Proposal Solution Summary Closure Response Check
  • 22. Integraded Marketing Communications SWOT analysis for Audio Corner. Communications Strategy for rebranding. New name and logo.
  • 23. Example social media posts. Example ad. Other skills include: • Conducting a situation analysis • Creating a branding strategy • Multi-media marketing stragies
  • 24. Yana K Internship Yana K booth set up at the Select Trade Show in downtown Los Angeles. A purchase order. Line sheet from the Fall 2015 look book.
  • 25. Photo shoot for the Fall 2015 look book taken in downtown Los Angeles. Fabric sourcing chart. Cutting ticket created to give to design team stating which styles in which colors are needed.
  • 26. Yana K Internship Instagram posts are important to gain customer awareness for Yana K. Inventory was taken by hand weekly and put in a document using Microsoft Excel. Panoramic view of the layout of the Yana K boutique in Beverly Hills.
  • 27. Selected merchandise chosen to be sold in the upcoming store in Long Beach. Grabbing attention on the street during the opening of the Yana K boutique in Beverly Hills. Purchase log sating which items will be taken to the new store.
  • 28. Buckle Internship Mannequin display created using a color story. Signage used to indicate a special event for our Accessorizing mannequins while creating a window display.
  • 29. Sales Presentation Guide used daily to help ensure that every guest is given the best experience. Instagram posts were made daily to let customers know about new products and events that were taking place.
  • 30. Buckle Internship The use of the department tracker was crucial to check results and to set future sales goals. Leading a team. The department that I was in charge of was Women’s Accessories.
  • 31. Leadership Development Playbook used to instruct, inspire, and teach leadership skills. Recruiting, hiring, and training top talent played a huge role in the Buckle Internship. Fit cards were given to each guest, encouraging them to come back and get more of their favorite fits.
  • 32. Certificates Teammate Exellence Award for Buckle during July 2016.
  • 33. Completion of the workshop series for Styling. Completion of the workship series for Buying & Merchandising for an Upcoming Season.