SlideShare a Scribd company logo
1 of 12
Download to read offline
Earning Online: The Art of Affiliate Marketing and Financial
Freedom
Affiliate marketing is a performance-based marketing strategy where individuals or
businesses, known as affiliates, promote products or services offered by other companies. It
operates on a commission basis, meaning affiliates earn a commission for each sale, lead,
or action generated through their promotional efforts.
At its core, affiliate marketing involves three main parties: the merchant (also known as the
advertiser or retailer), the affiliate (the promoter), and the consumer.
Here's how it works:
1. **Merchant or Retailer**: This is the entity that creates or owns the product or service.
They partner with affiliates to increase their reach and sales. Merchants provide affiliates
with unique tracking links or codes that identify which sales or leads originate from a
particular affiliate.
2. **Affiliate or Publisher**: Affiliates can be individuals, influencers, bloggers, content
creators, or businesses. They promote the merchant's products or services through various
channels such as websites, blogs, social media, email marketing, or YouTube. Affiliates use
their unique affiliate links or codes to direct their audience to the merchant's website.
3. **Consumer**: The audience or potential buyers are directed by affiliates to the
merchant's site through their promotional efforts. When consumers make a purchase or
perform a specific action (like signing up for a newsletter or filling out a form), the affiliate
earns a commission.
The success of affiliate marketing relies on the performance-based model, where affiliates
are incentivized to drive quality traffic and conversions for the merchant. Commissions can
vary widely based on the agreement between the merchant and the affiliate, ranging from a
percentage of the sale to a fixed amount per action (like sign-ups or clicks).
Advantages of affiliate marketing include low entry barriers, as affiliates don't need to create
their own products, and the ability to earn passive income by leveraging existing audiences
and traffic. Additionally, merchants benefit by expanding their customer base and sales
without upfront marketing costs, paying only when desired actions are achieved.
In essence, affiliate marketing fosters a symbiotic relationship between merchants and
affiliates, allowing both parties to capitalize on each other's strengths to generate sales and
revenue in a mutually beneficial way.
This is the training i took to learn everything about affiliate marketing.
In-depth look at how affiliate marketing works and its
various components:
1. **Affiliate Networks and Programs**: Many merchants manage their affiliate programs
independently, while others opt to join affiliate networks. These networks act as
intermediaries, connecting merchants with potential affiliates. Examples of popular affiliate
networks include Amazon Associates, ShareASale, and ClickBank.
2. **Affiliate Links and Tracking**: Affiliates receive unique tracking links or codes from the
merchant or affiliate network. These links contain identifiers that track the traffic and
conversions generated by each affiliate. When a consumer clicks on an affiliate's link and
makes a purchase or completes an action on the merchant's site, the tracking code ensures
that the affiliate gets credited for the referral.
3. **Promotional Strategies**: Affiliates employ various marketing strategies to promote
products or services. This can include creating content such as reviews, tutorials,
comparison articles, or videos that highlight the benefits and features of the merchant's
offerings. Affiliates may also leverage social media, email marketing, PPC (Pay-Per-Click)
advertising, SEO (Search Engine Optimization), and influencer marketing to reach their
target audience.
4. **Commission Structure**: Affiliate programs offer different commission structures.
Common models include:
- **Pay-Per-Sale (PPS)**: Affiliates earn a commission for each sale made through their
referral link.
- **Pay-Per-Lead (PPL)**: Affiliates receive compensation for generating leads, such as
sign-ups or form submissions.
- **Pay-Per-Click (PPC)**: Affiliates earn money based on the number of clicks their links
receive, regardless of whether a sale occurs.
5. **Performance Tracking and Payments**: The affiliate network or merchant's affiliate
program tracks affiliate performance, including clicks, sales, and conversions. Payments to
affiliates are typically made on a set schedule, such as monthly or bi-monthly, based on the
agreed-upon commission structure and the accumulated earnings.
6. **Scaling and Optimization**: Successful affiliates continuously analyze their strategies,
test different approaches, and optimize their campaigns to improve performance. This might
involve refining content, targeting specific niches, exploring new marketing channels, or
adjusting their promotional methods to increase conversions and earnings.
Affiliate marketing thrives on collaboration and mutual benefit, allowing merchants to expand
their customer base and sales while enabling affiliates to monetize their online presence and
marketing efforts. As the online marketplace continues to grow, affiliate marketing remains a
compelling avenue for individuals and businesses seeking to earn income through online
referrals and sales.
knowing what you’re getting yourself into: The pros (and
the cons) of affiliate marketing
This is the training i took to learn everything about affiliate marketing.
**Pros of Affiliate Marketing:**
1. **Low Barrier to Entry:** Affiliate marketing doesn't require creating a product or service,
making it accessible for beginners. Anyone with an online presence can become an affiliate
and start earning commissions.
2. **Flexibility and Convenience:** Affiliates have the freedom to work from anywhere with
an internet connection. They can choose their niche, working hours, and marketing
strategies, allowing for a flexible work-life balance.
3. **Passive Income Potential:** Once set up, successful affiliate campaigns can generate
passive income. Well-crafted content and optimized marketing funnels can continue to drive
sales and commissions even when not actively promoting.
4. **Diverse Income Streams:** Affiliates can diversify their income by promoting multiple
products or services across various niches, reducing reliance on a single source of revenue.
5. **Scalability:** As affiliates gain experience and refine their strategies, they can scale their
operations by expanding their audience reach and increasing their promotional efforts.
**Cons of Affiliate Marketing:**
1. **Initial Effort and Learning Curve:** Starting in affiliate marketing requires a learning
curve. Understanding marketing tactics, content creation, SEO, and audience engagement
takes time and effort.
2. **Dependency on External Factors:** Affiliates rely on external factors such as changes in
algorithms, product availability, or market trends, which can affect earnings unpredictably.
3. **Income Volatility:** Earnings in affiliate marketing can fluctuate, especially during the
initial phases. It might take time to build a steady income stream, and results may vary
month to month.
4. **Competition and Saturation:** Some niches are highly competitive, making it challenging
to stand out. Additionally, certain products or niches might become oversaturated, making it
harder to gain traction.
5. **Dependency on Merchant Policies:** Affiliates are subject to the policies and decisions
of the merchant or affiliate network. Changes in commission rates or program terms can
impact an affiliate's income.
Considering these pros and cons empowers individuals to approach affiliate marketing with
realistic expectations and a strategic mindset, leveraging the positives while being prepared
to navigate and mitigate the challenges along the way.
Reasons why high-ticket affiliate marketing can be more
lucrative:
1. **Significant Commissions:** High-ticket items often offer larger commission percentages
or fixed amounts compared to low-cost products. Even though the number of sales might be
lower, the commissions earned per sale are substantially higher, resulting in increased
income potential.
2. **Increased Profit Margins:** Some high-ticket products or services have significant profit
margins for merchants, allowing them to offer higher commission rates to affiliates while still
maintaining profitability. Affiliates can benefit from these higher margins by earning
substantial commissions for each sale made.
3. **Builds Trust and Authority:** Promoting high-ticket items often involves educating and
engaging potential customers extensively. Affiliates must establish trust, demonstrate
expertise, and provide in-depth information about the product or service. This process can
position affiliates as authorities in their niche, leading to a more loyal audience and
increased sales.
4. **Targeted Audience and Marketing Efforts:** Selling high-ticket items often requires
targeting a specific audience with more purchasing power. This focused approach allows
affiliates to tailor their marketing efforts to reach this niche audience effectively, potentially
resulting in higher conversion rates and increased earnings.
5. **Lifetime Customer Value:** High-ticket products or services sometimes lead to additional
sales or upsells in the future. Customers investing in expensive items may become repeat
buyers or invest in complementary products or services, increasing the lifetime value of the
customer and potential earnings for the affiliate.
While high-ticket affiliate marketing offers significant earning potential, it requires a more
strategic approach, thorough market research, and a comprehensive understanding of the
target audience. Affiliates engaging in high-ticket promotions should be prepared for longer
sales cycles, greater competition, and the need for comprehensive marketing strategies to
effectively promote these higher-priced items. However, the substantial commissions and
increased profitability make high-ticket affiliate marketing an appealing and potentially
lucrative avenue for affiliate marketers willing to invest time and effort.
Easiest and most effective way to get started
This is the training i took to learn everything about affiliate marketing.
1. **Choose Your Niche Wisely:** Select a niche that aligns with your interests, expertise,
and audience demand. Consider niches with products or services you're passionate about or
have knowledge of, as it will make content creation and promotion more authentic and
engaging.
2. **Research Affiliate Programs and Products:** Explore various affiliate programs and
products within your chosen niche. Look for reputable merchants with high-quality products,
good commission structures, and reliable tracking systems. Affiliate networks like
ShareASale, ClickBank, or Amazon Associates offer a wide array of products and merchants
to choose from.
3. **Build Your Platform:** Create a platform to showcase your affiliate products. This could
be a blog, website, YouTube channel, social media profiles, or a combination of these. Your
platform should provide valuable content related to your niche and incorporate affiliate links
naturally within the content.
4. **Create High-Quality Content:** Develop engaging and informative content that
addresses the needs, problems, or interests of your target audience. This content could
include product reviews, how-to guides, tutorials, comparisons, or informative articles/videos.
Ensure your content adds value and encourages visitors to take action through your affiliate
links.
5. **Drive Targeted Traffic:** Utilize various marketing strategies to drive traffic to your
platform. SEO (Search Engine Optimization), social media marketing, email marketing,
content marketing, and paid advertising are effective methods to attract visitors. Tailor your
approach based on your audience's preferences and behavior.
6. **Track and Optimize Performance:** Monitor the performance of your affiliate links and
campaigns. Track metrics such as click-through rates, conversions, and revenue generated.
Analyze what works and what doesn't, and optimize your strategies accordingly to improve
your results over time.
7. **Stay Compliant and Ethical:** Adhere to ethical marketing practices and comply with
affiliate program terms and conditions. Be transparent about your affiliate relationships to
build trust with your audience.
Remember, success in affiliate marketing takes time, effort, and persistence. Consistently
producing valuable content, understanding your audience, and adapting your strategies
based on performance analytics are key elements in building a successful affiliate marketing
venture from the ground up.
List of platforms where you can find products to promote
as an affiliate:
Absolutely! Here's a list of platforms where you can find products to promote as an affiliate:
1. **Amazon Associates**: One of the largest affiliate programs offering a wide range of
products across various categories.
2. **ClickBank**: Known for digital products like e-books, software, and online courses in
diverse niches.
3. **ShareASale**: Offers a variety of products and services from different merchants across
multiple industries.
4. **Rakuten Marketing**: Features partnerships with various brands, providing a diverse
range of products.
5. **CJ Affiliate (formerly Commission Junction)**: Connects affiliates with thousands of
advertisers offering various products and services.
6. **Digistore24**: Focuses on digital products, including software, e-books, online courses,
and more.
7. **eBay Partner Network**: Allows affiliates to promote eBay products and earn
commissions.
8. **Target Affiliates**: Offers a broad range of products from Target's inventory.
9. **Shopify Affiliate Program**: Enables affiliates to promote Shopify's platform and
services.
10. **Envato Market**: Sells digital assets like themes, templates, and creative resources.
11. **WarriorPlus**: Specializes in digital products related to internet marketing, software,
and online business.
12. **JVZoo**: Features a variety of digital products, especially in the internet marketing and
self-help niches.
13. **Awin**: Connects affiliates with a vast array of advertisers in different industries.
14. **FlexOffers**: Provides access to thousands of affiliate programs in various niches.
15. **Bluehost Affiliate Program**: Offers commissions for promoting web hosting and
related services.
16. **MaxBounty**: Focuses on CPA (Cost Per Action) offers across multiple verticals.
17. **Impact**: Provides partnerships with various brands offering products in different
categories.
18. **PeerFly**: Another CPA network offering various types of affiliate offers.
19. **TradeDoubler**: Connects affiliates with brands across Europe and other regions.
20. **Sellfy**: Focuses on digital products like e-books, software, and digital downloads.
These platforms cover a wide spectrum of products and services, giving affiliates plenty of
options to choose from based on their niche, audience, and preferences.
Five effective strategies to generate free organic traffic for
affiliate marketing
This is the training i took to learn everything about affiliate marketing.
1. **Content Marketing with SEO:** Create high-quality, SEO-optimized content relevant to
your niche. Publish blog posts, articles, or videos that address audience needs, solve
problems, or provide valuable information. Optimize content with targeted keywords to
improve search engine rankings and attract organic traffic.
2. **Social Media Engagement:** Leverage social media platforms to engage with your
audience. Share informative content, interact in relevant groups, and build a community
around your niche. Create engaging posts, stories, or videos that encourage user interaction
and sharing, directing traffic to your affiliate links.
3. **Email Marketing Campaigns:** Build an email list by offering valuable content or
incentives to subscribers. Send regular newsletters, product recommendations, or exclusive
offers to your email list. Craft compelling and personalized emails that drive traffic to affiliate
products or platforms.
4. **Guest Blogging and Collaborations:** Contribute guest posts to authoritative websites or
collaborate with influencers in your niche. Guest blogging allows you to reach a wider
audience and establish credibility. Include relevant affiliate links within your guest posts to
drive traffic back to your platform or promoted products.
5. **YouTube Channel Creation:** Utilize the power of video content by starting a YouTube
channel. Create informative and engaging videos showcasing product reviews, tutorials, or
how-to guides related to your affiliate products or platforms. Optimize video titles,
descriptions, and tags to enhance visibility and attract organic traffic through YouTube
search results.
Implementing these strategies consistently and strategically can help drive organic traffic to
your affiliate promotions, increasing your chances of conversions and earning potential
without relying solely on paid advertising.

More Related Content

Similar to Earning Online: The Art of Affiliate Marketing and Financial Freedom

Affiliate Marketing 101: Turning Clicks into Commission
Affiliate Marketing 101: Turning Clicks into CommissionAffiliate Marketing 101: Turning Clicks into Commission
Affiliate Marketing 101: Turning Clicks into Commissiontokaistrat15
 
Unlocking the Success of Affiliate Marketing
Unlocking the Success of Affiliate MarketingUnlocking the Success of Affiliate Marketing
Unlocking the Success of Affiliate Marketingstanzhou6
 
The Millionaire Affiliate Marketer's Playbook: Strategies for Wealth.pdf
The Millionaire Affiliate Marketer's Playbook: Strategies for Wealth.pdfThe Millionaire Affiliate Marketer's Playbook: Strategies for Wealth.pdf
The Millionaire Affiliate Marketer's Playbook: Strategies for Wealth.pdfJinger Jarrett
 
Beginner's Luck: Making Money with Affiliate Marketing
Beginner's Luck: Making Money with Affiliate MarketingBeginner's Luck: Making Money with Affiliate Marketing
Beginner's Luck: Making Money with Affiliate Marketingsojknight20
 
Unlocking Passive Income_ The Beginner's Guide to Affiliate Marketing
Unlocking Passive Income_ The Beginner's Guide to Affiliate MarketingUnlocking Passive Income_ The Beginner's Guide to Affiliate Marketing
Unlocking Passive Income_ The Beginner's Guide to Affiliate Marketingciensuar2010
 
Unlock Your Earnings Potential: The Ultimate Guide to Affiliate Marketing Su...
Unlock Your Earnings Potential:  The Ultimate Guide to Affiliate Marketing Su...Unlock Your Earnings Potential:  The Ultimate Guide to Affiliate Marketing Su...
Unlock Your Earnings Potential: The Ultimate Guide to Affiliate Marketing Su...agmmedia2
 
"Cracking the Code: The Ultimate Guide to Affiliate Marketing Success"
"Cracking the Code: The Ultimate Guide to Affiliate Marketing Success""Cracking the Code: The Ultimate Guide to Affiliate Marketing Success"
"Cracking the Code: The Ultimate Guide to Affiliate Marketing Success"exoticlife365
 
The Profitable Side of Affiliate Marketing: Your Blueprint to Earnings
The Profitable Side of Affiliate Marketing: Your Blueprint to EarningsThe Profitable Side of Affiliate Marketing: Your Blueprint to Earnings
The Profitable Side of Affiliate Marketing: Your Blueprint to EarningsBraylan McAllister
 
Monetize Your Influence - The Power of Affiliate Marketing Revealed.pdf
Monetize Your Influence - The Power of Affiliate Marketing Revealed.pdfMonetize Your Influence - The Power of Affiliate Marketing Revealed.pdf
Monetize Your Influence - The Power of Affiliate Marketing Revealed.pdfDinnur Ibrahim
 
A Beginner's Guide to Affiliate Marketing Success: Your Path To Success
A Beginner's Guide to Affiliate Marketing Success: Your Path To SuccessA Beginner's Guide to Affiliate Marketing Success: Your Path To Success
A Beginner's Guide to Affiliate Marketing Success: Your Path To Successsweetfinance2
 
Affiliate Marketing.pptx
Affiliate Marketing.pptxAffiliate Marketing.pptx
Affiliate Marketing.pptxmieragodfrey
 
FREE AFFILIATE MARKETING TRAINING
FREE AFFILIATE MARKETING TRAININGFREE AFFILIATE MARKETING TRAINING
FREE AFFILIATE MARKETING TRAININGMAMEducation1
 
Click, Convert, Cash In- The ABCs of Affiliate Marketing
Click, Convert, Cash In- The ABCs of Affiliate MarketingClick, Convert, Cash In- The ABCs of Affiliate Marketing
Click, Convert, Cash In- The ABCs of Affiliate MarketingMyles
 
affiliate marketing.pdf
affiliate marketing.pdfaffiliate marketing.pdf
affiliate marketing.pdfKumar0800
 
Cracking the Code_ Unleashing Earnings through Affiliate Partnerships.pdf
Cracking the Code_ Unleashing Earnings through Affiliate Partnerships.pdfCracking the Code_ Unleashing Earnings through Affiliate Partnerships.pdf
Cracking the Code_ Unleashing Earnings through Affiliate Partnerships.pdfcheesyaffiliate181
 
Cracking the Code- Demystifying Affiliate Marketing for Profit
Cracking the Code- Demystifying Affiliate Marketing for ProfitCracking the Code- Demystifying Affiliate Marketing for Profit
Cracking the Code- Demystifying Affiliate Marketing for Profitcindyvos17
 
Beyond Side Hustle-Transforming your life through Affiliate Marketing.pdf
Beyond Side Hustle-Transforming your life through Affiliate Marketing.pdfBeyond Side Hustle-Transforming your life through Affiliate Marketing.pdf
Beyond Side Hustle-Transforming your life through Affiliate Marketing.pdftrueangelintuition
 
Affiliate marketing for passive income
Affiliate marketing for passive incomeAffiliate marketing for passive income
Affiliate marketing for passive incomeknetzgerr
 
Affiliated Marketing
Affiliated MarketingAffiliated Marketing
Affiliated Marketingknetzgerr
 
Profit from Your Passion
Profit from Your PassionProfit from Your Passion
Profit from Your Passionssuser9b9ab8
 

Similar to Earning Online: The Art of Affiliate Marketing and Financial Freedom (20)

Affiliate Marketing 101: Turning Clicks into Commission
Affiliate Marketing 101: Turning Clicks into CommissionAffiliate Marketing 101: Turning Clicks into Commission
Affiliate Marketing 101: Turning Clicks into Commission
 
Unlocking the Success of Affiliate Marketing
Unlocking the Success of Affiliate MarketingUnlocking the Success of Affiliate Marketing
Unlocking the Success of Affiliate Marketing
 
The Millionaire Affiliate Marketer's Playbook: Strategies for Wealth.pdf
The Millionaire Affiliate Marketer's Playbook: Strategies for Wealth.pdfThe Millionaire Affiliate Marketer's Playbook: Strategies for Wealth.pdf
The Millionaire Affiliate Marketer's Playbook: Strategies for Wealth.pdf
 
Beginner's Luck: Making Money with Affiliate Marketing
Beginner's Luck: Making Money with Affiliate MarketingBeginner's Luck: Making Money with Affiliate Marketing
Beginner's Luck: Making Money with Affiliate Marketing
 
Unlocking Passive Income_ The Beginner's Guide to Affiliate Marketing
Unlocking Passive Income_ The Beginner's Guide to Affiliate MarketingUnlocking Passive Income_ The Beginner's Guide to Affiliate Marketing
Unlocking Passive Income_ The Beginner's Guide to Affiliate Marketing
 
Unlock Your Earnings Potential: The Ultimate Guide to Affiliate Marketing Su...
Unlock Your Earnings Potential:  The Ultimate Guide to Affiliate Marketing Su...Unlock Your Earnings Potential:  The Ultimate Guide to Affiliate Marketing Su...
Unlock Your Earnings Potential: The Ultimate Guide to Affiliate Marketing Su...
 
"Cracking the Code: The Ultimate Guide to Affiliate Marketing Success"
"Cracking the Code: The Ultimate Guide to Affiliate Marketing Success""Cracking the Code: The Ultimate Guide to Affiliate Marketing Success"
"Cracking the Code: The Ultimate Guide to Affiliate Marketing Success"
 
The Profitable Side of Affiliate Marketing: Your Blueprint to Earnings
The Profitable Side of Affiliate Marketing: Your Blueprint to EarningsThe Profitable Side of Affiliate Marketing: Your Blueprint to Earnings
The Profitable Side of Affiliate Marketing: Your Blueprint to Earnings
 
Monetize Your Influence - The Power of Affiliate Marketing Revealed.pdf
Monetize Your Influence - The Power of Affiliate Marketing Revealed.pdfMonetize Your Influence - The Power of Affiliate Marketing Revealed.pdf
Monetize Your Influence - The Power of Affiliate Marketing Revealed.pdf
 
A Beginner's Guide to Affiliate Marketing Success: Your Path To Success
A Beginner's Guide to Affiliate Marketing Success: Your Path To SuccessA Beginner's Guide to Affiliate Marketing Success: Your Path To Success
A Beginner's Guide to Affiliate Marketing Success: Your Path To Success
 
Affiliate Marketing.pptx
Affiliate Marketing.pptxAffiliate Marketing.pptx
Affiliate Marketing.pptx
 
FREE AFFILIATE MARKETING TRAINING
FREE AFFILIATE MARKETING TRAININGFREE AFFILIATE MARKETING TRAINING
FREE AFFILIATE MARKETING TRAINING
 
Click, Convert, Cash In- The ABCs of Affiliate Marketing
Click, Convert, Cash In- The ABCs of Affiliate MarketingClick, Convert, Cash In- The ABCs of Affiliate Marketing
Click, Convert, Cash In- The ABCs of Affiliate Marketing
 
affiliate marketing.pdf
affiliate marketing.pdfaffiliate marketing.pdf
affiliate marketing.pdf
 
Cracking the Code_ Unleashing Earnings through Affiliate Partnerships.pdf
Cracking the Code_ Unleashing Earnings through Affiliate Partnerships.pdfCracking the Code_ Unleashing Earnings through Affiliate Partnerships.pdf
Cracking the Code_ Unleashing Earnings through Affiliate Partnerships.pdf
 
Cracking the Code- Demystifying Affiliate Marketing for Profit
Cracking the Code- Demystifying Affiliate Marketing for ProfitCracking the Code- Demystifying Affiliate Marketing for Profit
Cracking the Code- Demystifying Affiliate Marketing for Profit
 
Beyond Side Hustle-Transforming your life through Affiliate Marketing.pdf
Beyond Side Hustle-Transforming your life through Affiliate Marketing.pdfBeyond Side Hustle-Transforming your life through Affiliate Marketing.pdf
Beyond Side Hustle-Transforming your life through Affiliate Marketing.pdf
 
Affiliate marketing for passive income
Affiliate marketing for passive incomeAffiliate marketing for passive income
Affiliate marketing for passive income
 
Affiliated Marketing
Affiliated MarketingAffiliated Marketing
Affiliated Marketing
 
Profit from Your Passion
Profit from Your PassionProfit from Your Passion
Profit from Your Passion
 

Recently uploaded

Towards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxTowards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxJisc
 
Spellings Wk 4 and Wk 5 for Grade 4 at CAPS
Spellings Wk 4 and Wk 5 for Grade 4 at CAPSSpellings Wk 4 and Wk 5 for Grade 4 at CAPS
Spellings Wk 4 and Wk 5 for Grade 4 at CAPSAnaAcapella
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and ModificationsMJDuyan
 
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Pooja Bhuva
 
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptxExploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptxPooja Bhuva
 
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfUnit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfDr Vijay Vishwakarma
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - Englishneillewis46
 
Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...
Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...
Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...EADTU
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsMebane Rash
 
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxOn_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxPooja Bhuva
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...Nguyen Thanh Tu Collection
 
Details on CBSE Compartment Exam.pptx1111
Details on CBSE Compartment Exam.pptx1111Details on CBSE Compartment Exam.pptx1111
Details on CBSE Compartment Exam.pptx1111GangaMaiya1
 
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptxHMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptxmarlenawright1
 
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Pooja Bhuva
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024Elizabeth Walsh
 
Model Attribute _rec_name in the Odoo 17
Model Attribute _rec_name in the Odoo 17Model Attribute _rec_name in the Odoo 17
Model Attribute _rec_name in the Odoo 17Celine George
 
UGC NET Paper 1 Unit 7 DATA INTERPRETATION.pdf
UGC NET Paper 1 Unit 7 DATA INTERPRETATION.pdfUGC NET Paper 1 Unit 7 DATA INTERPRETATION.pdf
UGC NET Paper 1 Unit 7 DATA INTERPRETATION.pdfNirmal Dwivedi
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxEsquimalt MFRC
 
FICTIONAL SALESMAN/SALESMAN SNSW 2024.pdf
FICTIONAL SALESMAN/SALESMAN SNSW 2024.pdfFICTIONAL SALESMAN/SALESMAN SNSW 2024.pdf
FICTIONAL SALESMAN/SALESMAN SNSW 2024.pdfPondicherry University
 

Recently uploaded (20)

Towards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxTowards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptx
 
Spellings Wk 4 and Wk 5 for Grade 4 at CAPS
Spellings Wk 4 and Wk 5 for Grade 4 at CAPSSpellings Wk 4 and Wk 5 for Grade 4 at CAPS
Spellings Wk 4 and Wk 5 for Grade 4 at CAPS
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
 
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptxExploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
 
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfUnit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
 
Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...
Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...
Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxOn_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
 
Details on CBSE Compartment Exam.pptx1111
Details on CBSE Compartment Exam.pptx1111Details on CBSE Compartment Exam.pptx1111
Details on CBSE Compartment Exam.pptx1111
 
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptxHMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
 
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
 
OS-operating systems- ch05 (CPU Scheduling) ...
OS-operating systems- ch05 (CPU Scheduling) ...OS-operating systems- ch05 (CPU Scheduling) ...
OS-operating systems- ch05 (CPU Scheduling) ...
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024
 
Model Attribute _rec_name in the Odoo 17
Model Attribute _rec_name in the Odoo 17Model Attribute _rec_name in the Odoo 17
Model Attribute _rec_name in the Odoo 17
 
UGC NET Paper 1 Unit 7 DATA INTERPRETATION.pdf
UGC NET Paper 1 Unit 7 DATA INTERPRETATION.pdfUGC NET Paper 1 Unit 7 DATA INTERPRETATION.pdf
UGC NET Paper 1 Unit 7 DATA INTERPRETATION.pdf
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
 
FICTIONAL SALESMAN/SALESMAN SNSW 2024.pdf
FICTIONAL SALESMAN/SALESMAN SNSW 2024.pdfFICTIONAL SALESMAN/SALESMAN SNSW 2024.pdf
FICTIONAL SALESMAN/SALESMAN SNSW 2024.pdf
 

Earning Online: The Art of Affiliate Marketing and Financial Freedom

  • 1. Earning Online: The Art of Affiliate Marketing and Financial Freedom Affiliate marketing is a performance-based marketing strategy where individuals or businesses, known as affiliates, promote products or services offered by other companies. It operates on a commission basis, meaning affiliates earn a commission for each sale, lead, or action generated through their promotional efforts. At its core, affiliate marketing involves three main parties: the merchant (also known as the advertiser or retailer), the affiliate (the promoter), and the consumer. Here's how it works: 1. **Merchant or Retailer**: This is the entity that creates or owns the product or service. They partner with affiliates to increase their reach and sales. Merchants provide affiliates with unique tracking links or codes that identify which sales or leads originate from a particular affiliate. 2. **Affiliate or Publisher**: Affiliates can be individuals, influencers, bloggers, content creators, or businesses. They promote the merchant's products or services through various channels such as websites, blogs, social media, email marketing, or YouTube. Affiliates use their unique affiliate links or codes to direct their audience to the merchant's website. 3. **Consumer**: The audience or potential buyers are directed by affiliates to the merchant's site through their promotional efforts. When consumers make a purchase or
  • 2. perform a specific action (like signing up for a newsletter or filling out a form), the affiliate earns a commission. The success of affiliate marketing relies on the performance-based model, where affiliates are incentivized to drive quality traffic and conversions for the merchant. Commissions can vary widely based on the agreement between the merchant and the affiliate, ranging from a percentage of the sale to a fixed amount per action (like sign-ups or clicks). Advantages of affiliate marketing include low entry barriers, as affiliates don't need to create their own products, and the ability to earn passive income by leveraging existing audiences and traffic. Additionally, merchants benefit by expanding their customer base and sales without upfront marketing costs, paying only when desired actions are achieved. In essence, affiliate marketing fosters a symbiotic relationship between merchants and affiliates, allowing both parties to capitalize on each other's strengths to generate sales and revenue in a mutually beneficial way. This is the training i took to learn everything about affiliate marketing. In-depth look at how affiliate marketing works and its various components:
  • 3. 1. **Affiliate Networks and Programs**: Many merchants manage their affiliate programs independently, while others opt to join affiliate networks. These networks act as intermediaries, connecting merchants with potential affiliates. Examples of popular affiliate networks include Amazon Associates, ShareASale, and ClickBank. 2. **Affiliate Links and Tracking**: Affiliates receive unique tracking links or codes from the merchant or affiliate network. These links contain identifiers that track the traffic and conversions generated by each affiliate. When a consumer clicks on an affiliate's link and makes a purchase or completes an action on the merchant's site, the tracking code ensures that the affiliate gets credited for the referral. 3. **Promotional Strategies**: Affiliates employ various marketing strategies to promote products or services. This can include creating content such as reviews, tutorials, comparison articles, or videos that highlight the benefits and features of the merchant's offerings. Affiliates may also leverage social media, email marketing, PPC (Pay-Per-Click) advertising, SEO (Search Engine Optimization), and influencer marketing to reach their target audience. 4. **Commission Structure**: Affiliate programs offer different commission structures. Common models include: - **Pay-Per-Sale (PPS)**: Affiliates earn a commission for each sale made through their referral link. - **Pay-Per-Lead (PPL)**: Affiliates receive compensation for generating leads, such as sign-ups or form submissions. - **Pay-Per-Click (PPC)**: Affiliates earn money based on the number of clicks their links receive, regardless of whether a sale occurs. 5. **Performance Tracking and Payments**: The affiliate network or merchant's affiliate program tracks affiliate performance, including clicks, sales, and conversions. Payments to affiliates are typically made on a set schedule, such as monthly or bi-monthly, based on the agreed-upon commission structure and the accumulated earnings. 6. **Scaling and Optimization**: Successful affiliates continuously analyze their strategies, test different approaches, and optimize their campaigns to improve performance. This might involve refining content, targeting specific niches, exploring new marketing channels, or adjusting their promotional methods to increase conversions and earnings. Affiliate marketing thrives on collaboration and mutual benefit, allowing merchants to expand their customer base and sales while enabling affiliates to monetize their online presence and marketing efforts. As the online marketplace continues to grow, affiliate marketing remains a compelling avenue for individuals and businesses seeking to earn income through online referrals and sales.
  • 4. knowing what you’re getting yourself into: The pros (and the cons) of affiliate marketing This is the training i took to learn everything about affiliate marketing. **Pros of Affiliate Marketing:** 1. **Low Barrier to Entry:** Affiliate marketing doesn't require creating a product or service, making it accessible for beginners. Anyone with an online presence can become an affiliate and start earning commissions. 2. **Flexibility and Convenience:** Affiliates have the freedom to work from anywhere with an internet connection. They can choose their niche, working hours, and marketing strategies, allowing for a flexible work-life balance. 3. **Passive Income Potential:** Once set up, successful affiliate campaigns can generate passive income. Well-crafted content and optimized marketing funnels can continue to drive sales and commissions even when not actively promoting.
  • 5. 4. **Diverse Income Streams:** Affiliates can diversify their income by promoting multiple products or services across various niches, reducing reliance on a single source of revenue. 5. **Scalability:** As affiliates gain experience and refine their strategies, they can scale their operations by expanding their audience reach and increasing their promotional efforts. **Cons of Affiliate Marketing:** 1. **Initial Effort and Learning Curve:** Starting in affiliate marketing requires a learning curve. Understanding marketing tactics, content creation, SEO, and audience engagement takes time and effort. 2. **Dependency on External Factors:** Affiliates rely on external factors such as changes in algorithms, product availability, or market trends, which can affect earnings unpredictably. 3. **Income Volatility:** Earnings in affiliate marketing can fluctuate, especially during the initial phases. It might take time to build a steady income stream, and results may vary month to month. 4. **Competition and Saturation:** Some niches are highly competitive, making it challenging to stand out. Additionally, certain products or niches might become oversaturated, making it harder to gain traction. 5. **Dependency on Merchant Policies:** Affiliates are subject to the policies and decisions of the merchant or affiliate network. Changes in commission rates or program terms can impact an affiliate's income. Considering these pros and cons empowers individuals to approach affiliate marketing with realistic expectations and a strategic mindset, leveraging the positives while being prepared to navigate and mitigate the challenges along the way. Reasons why high-ticket affiliate marketing can be more lucrative:
  • 6. 1. **Significant Commissions:** High-ticket items often offer larger commission percentages or fixed amounts compared to low-cost products. Even though the number of sales might be lower, the commissions earned per sale are substantially higher, resulting in increased income potential. 2. **Increased Profit Margins:** Some high-ticket products or services have significant profit margins for merchants, allowing them to offer higher commission rates to affiliates while still maintaining profitability. Affiliates can benefit from these higher margins by earning substantial commissions for each sale made. 3. **Builds Trust and Authority:** Promoting high-ticket items often involves educating and engaging potential customers extensively. Affiliates must establish trust, demonstrate expertise, and provide in-depth information about the product or service. This process can position affiliates as authorities in their niche, leading to a more loyal audience and increased sales. 4. **Targeted Audience and Marketing Efforts:** Selling high-ticket items often requires targeting a specific audience with more purchasing power. This focused approach allows affiliates to tailor their marketing efforts to reach this niche audience effectively, potentially resulting in higher conversion rates and increased earnings. 5. **Lifetime Customer Value:** High-ticket products or services sometimes lead to additional sales or upsells in the future. Customers investing in expensive items may become repeat buyers or invest in complementary products or services, increasing the lifetime value of the customer and potential earnings for the affiliate.
  • 7. While high-ticket affiliate marketing offers significant earning potential, it requires a more strategic approach, thorough market research, and a comprehensive understanding of the target audience. Affiliates engaging in high-ticket promotions should be prepared for longer sales cycles, greater competition, and the need for comprehensive marketing strategies to effectively promote these higher-priced items. However, the substantial commissions and increased profitability make high-ticket affiliate marketing an appealing and potentially lucrative avenue for affiliate marketers willing to invest time and effort. Easiest and most effective way to get started This is the training i took to learn everything about affiliate marketing. 1. **Choose Your Niche Wisely:** Select a niche that aligns with your interests, expertise, and audience demand. Consider niches with products or services you're passionate about or have knowledge of, as it will make content creation and promotion more authentic and engaging.
  • 8. 2. **Research Affiliate Programs and Products:** Explore various affiliate programs and products within your chosen niche. Look for reputable merchants with high-quality products, good commission structures, and reliable tracking systems. Affiliate networks like ShareASale, ClickBank, or Amazon Associates offer a wide array of products and merchants to choose from. 3. **Build Your Platform:** Create a platform to showcase your affiliate products. This could be a blog, website, YouTube channel, social media profiles, or a combination of these. Your platform should provide valuable content related to your niche and incorporate affiliate links naturally within the content. 4. **Create High-Quality Content:** Develop engaging and informative content that addresses the needs, problems, or interests of your target audience. This content could include product reviews, how-to guides, tutorials, comparisons, or informative articles/videos. Ensure your content adds value and encourages visitors to take action through your affiliate links. 5. **Drive Targeted Traffic:** Utilize various marketing strategies to drive traffic to your platform. SEO (Search Engine Optimization), social media marketing, email marketing, content marketing, and paid advertising are effective methods to attract visitors. Tailor your approach based on your audience's preferences and behavior. 6. **Track and Optimize Performance:** Monitor the performance of your affiliate links and campaigns. Track metrics such as click-through rates, conversions, and revenue generated. Analyze what works and what doesn't, and optimize your strategies accordingly to improve your results over time. 7. **Stay Compliant and Ethical:** Adhere to ethical marketing practices and comply with affiliate program terms and conditions. Be transparent about your affiliate relationships to build trust with your audience. Remember, success in affiliate marketing takes time, effort, and persistence. Consistently producing valuable content, understanding your audience, and adapting your strategies based on performance analytics are key elements in building a successful affiliate marketing venture from the ground up. List of platforms where you can find products to promote as an affiliate:
  • 9. Absolutely! Here's a list of platforms where you can find products to promote as an affiliate: 1. **Amazon Associates**: One of the largest affiliate programs offering a wide range of products across various categories. 2. **ClickBank**: Known for digital products like e-books, software, and online courses in diverse niches. 3. **ShareASale**: Offers a variety of products and services from different merchants across multiple industries. 4. **Rakuten Marketing**: Features partnerships with various brands, providing a diverse range of products. 5. **CJ Affiliate (formerly Commission Junction)**: Connects affiliates with thousands of advertisers offering various products and services. 6. **Digistore24**: Focuses on digital products, including software, e-books, online courses, and more. 7. **eBay Partner Network**: Allows affiliates to promote eBay products and earn commissions. 8. **Target Affiliates**: Offers a broad range of products from Target's inventory.
  • 10. 9. **Shopify Affiliate Program**: Enables affiliates to promote Shopify's platform and services. 10. **Envato Market**: Sells digital assets like themes, templates, and creative resources. 11. **WarriorPlus**: Specializes in digital products related to internet marketing, software, and online business. 12. **JVZoo**: Features a variety of digital products, especially in the internet marketing and self-help niches. 13. **Awin**: Connects affiliates with a vast array of advertisers in different industries. 14. **FlexOffers**: Provides access to thousands of affiliate programs in various niches. 15. **Bluehost Affiliate Program**: Offers commissions for promoting web hosting and related services. 16. **MaxBounty**: Focuses on CPA (Cost Per Action) offers across multiple verticals. 17. **Impact**: Provides partnerships with various brands offering products in different categories. 18. **PeerFly**: Another CPA network offering various types of affiliate offers. 19. **TradeDoubler**: Connects affiliates with brands across Europe and other regions. 20. **Sellfy**: Focuses on digital products like e-books, software, and digital downloads. These platforms cover a wide spectrum of products and services, giving affiliates plenty of options to choose from based on their niche, audience, and preferences.
  • 11. Five effective strategies to generate free organic traffic for affiliate marketing This is the training i took to learn everything about affiliate marketing. 1. **Content Marketing with SEO:** Create high-quality, SEO-optimized content relevant to your niche. Publish blog posts, articles, or videos that address audience needs, solve problems, or provide valuable information. Optimize content with targeted keywords to improve search engine rankings and attract organic traffic. 2. **Social Media Engagement:** Leverage social media platforms to engage with your audience. Share informative content, interact in relevant groups, and build a community around your niche. Create engaging posts, stories, or videos that encourage user interaction and sharing, directing traffic to your affiliate links. 3. **Email Marketing Campaigns:** Build an email list by offering valuable content or incentives to subscribers. Send regular newsletters, product recommendations, or exclusive
  • 12. offers to your email list. Craft compelling and personalized emails that drive traffic to affiliate products or platforms. 4. **Guest Blogging and Collaborations:** Contribute guest posts to authoritative websites or collaborate with influencers in your niche. Guest blogging allows you to reach a wider audience and establish credibility. Include relevant affiliate links within your guest posts to drive traffic back to your platform or promoted products. 5. **YouTube Channel Creation:** Utilize the power of video content by starting a YouTube channel. Create informative and engaging videos showcasing product reviews, tutorials, or how-to guides related to your affiliate products or platforms. Optimize video titles, descriptions, and tags to enhance visibility and attract organic traffic through YouTube search results. Implementing these strategies consistently and strategically can help drive organic traffic to your affiliate promotions, increasing your chances of conversions and earning potential without relying solely on paid advertising.