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AI in web3: How AI manifests in the world of web3
leewayhertz.com/ai-in-web3
As we stand on the cusp of a new technological era, experts anticipate a paradigm shift in
a substantial proportion of the world’s software with AI and machine learning (ML) as their
central building blocks. PwC estimates that by 2030, AI will contribute a staggering $15.7
trillion to the global economy, resulting in a 14% increase in global GDP. The ongoing
development of databases and identity management, along with AI, is further
consolidating intelligence as the basis of modern software applications.
From cloud computing to networking, ML is redefining how we approach the key
components of software infrastructure. Web3, the decentralized and open iteration of the
World Wide Web, is no exception. As Web3 gradually enters the mainstream, machine
learning is poised to play a fundamental role in advancing AI-based Web3 technologies.
However, the integration of AI into Web3 presents several technical challenges and
obstacles. Hence, to unleash the full potential of AI in Web3, we must first identify the
roadblocks impeding this convergence and find innovative solutions to overcome them.
Centralization has long been the norm for AI-based solutions, but as we delve into the
decentralized world of Web3, the question arises: How can AI adapt to and thrive in this
new landscape, shedding its centralization tendencies?
In this article, we will embark on an explorative journey, discussing the role of AI in the
Web3 ecosystem, exploring the challenges and opportunities that lie ahead, and
unraveling the intricacies involved in the convergence of AI with Web3 technologies.
What is web3?
What is AI?
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How AI in web3 makes layers of web3 intelligence?
Why AI in web3?
Key areas where AI in Web3 plays a crucial role
Why does web3 follow the top-down adoption of ML technologies?
AI challenges and solutions to consider while integrating AI in Web3
What is web3?
Web3 is the next-generation internet that envisions a decentralized, secure, and user-
centric digital ecosystem. It involves sharing power and benefits through decentralization.
Once web3 is in its full-blown form, a few large technology companies will not be able to
control the core capabilities of the Internet. Users will have control over their data and,
resultantly, greater privacy. There will be no censorship, and the rewards earned will be
distributed equally. Although web3 is not yet defined in a standard way, these are its most
prominent characteristics.
Decentralization is a fundamental tenet of web3. Web2 uses HTTP to locate information,
which is done using unique web addresses. Web3, by virtue of being blockchain-based,
would allow information to be stored in multiple locations across a network. This would
allow users to have greater control over the vast databases that internet giants such as
Google and Meta currently hold. Web3 will allow users to sell the data generated from
disparate computing resources such as mobile phones, desktops and appliances if they
wish to. This ensures that users retain control over their data.
Permissionless and trustless: Web3 is based on open-source software and is
decentralized. Web3 apps that run on blockchains are called dApps.
Artificial intelligence (AI) and machine learning: Web3 will use technologies based on
Semantic Web concepts and natural language processing to enable computers to
understand information like humans. Web3 will also utilize machine learning. This branch
of artificial intelligence uses data and algorithms to mimic human learning, slowly
improving its accuracy. These capabilities will allow computers to produce more relevant
and faster results in many areas, such as drug development.
Connectivity: Information and content are more connected with web3 and are accessible
by multiple applications. Additionally, there is an increase in the number of devices that
can connect to the internet. The Internet of Things also has an important role to play here.
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Web3 Key
Features
Decentralization
3D graphics
Connectivity
Artificial intelligence
& machine learning
Semantic web
Trustless &
permissionless
Leewayhertz
What is AI?
Artificial intelligence (AI) is the simulation of human intelligence by computer systems.
Some examples of AI are expert systems, natural language processing (NLP), speech
recognition and computer vision. AI is built on specialized hardware and software that can
be used to write and train machine learning algorithms. AI systems generally work by
ingestion of large amounts of labeled data. They then analyze the data for patterns and
correlations and use these patterns to predict future states. For instance, a chatbot can
be fed text chat examples to make it learn how to have real-life conversations with
people. An image recognition tool can also learn how to recognize objects in images by
being exposed to millions of images. AI programming is focused on three cognitive skills:
reasoning, learning, and self-correction.
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Key Components of AI
Ai
Machine
Learning
Cognitive
Computing
Computer
Vision
Natural Language
Processing (NLP)
Deep
Learning
Neural
Network
Leewayhertz
There are two types of artificial intelligence.
Strong AI – Systems with strong artificial intelligence can perform human-like tasks.
These systems are more complicated and complex. These systems are
programmed to solve problems without human intervention. Examples of strong AI
are self-driving cars and hospital operating rooms.
Weak AI – A weak AI system has been designed to do a particular job. Video
games and personal assistants like Siri and Amazon’s Alexa are examples of weak
AI systems. The assistants answer your questions by asking you questions.
How AI in web3 makes layers of web3 intelligence?
ML is an integral part of AI. Web3’s addition of ML will spread to different layers of the
web3 stack. Three key web3 layers can provide ML-driven insights.
Intelligent blockchains
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Current blockchain platforms focus on developing key distributed computing components
that allow for the decentralized processing of financial transactions. These key building
blocks include consensus mechanisms, mempool structures, and oracles. The next
generation of layer 1 and layer 2 blockchains (companion and base) will incorporate ML-
driven capabilities, just as the core components of traditional software infrastructures like
storage and networking are becoming more intelligent. To illustrate, a blockchain runtime
can use ML prediction to make transactions in order to create scalable consensus
protocols. AI can add security to the blockchain, and AI applications can quickly mine
data and predict behavior, detecting fraudulent behavior and stopping attacks. The
blockchain will also benefit from AI as an AI protocol that might be able to predict
transactions and create consensus protocols that scale easily.
Intelligent protocols
Web3 stack can also integrate ML capabilities through the use of smart contracts and
protocols. DeFi most prominently illustrates this trend. We are not far from seeing DeFi
computerized market makers (AMMs) or lending protocols with more intelligent logic that
is based on ML models. We can, for example, imagine a lending protocol using an
intelligent score to balance loans from different types of wallets.
Intelligent dApps
Decentralized applications (dApps) are expected to be among the most popular web3
solutions for rapidly adding ML-driven features. This trend is already evident in NFTs and
will continue to grow. Next-generation NFTs will move from static images to artifacts with
intelligent behavior. These NFTs may be able to adapt their behavior to the mood of the
profile of their owners.
Why AI in web3?
Shift from generalization to individualism
Big tech has used centralized AI models over the past decade to extract value from users
and gain insights. In web3, we are advancing the capabilities of AI to serve all people, not
just the wealthy few. Every AI model is trained on the creator’s personal knowledge,
passions, and experiences.
From users to owners
A handful of private companies control all the content generated and make a profit from it.
Consequently, content creators often remain underpaid and neglected. In web3, creators
fully control their data, AI models and digital assets. Few companies are helping to build
platforms on blockchain, so creators have the sole access and power of their data to
repurpose or share it as they wish.
From scarcity to utility
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To ensure long-term sustainability, tokens are not enough to give users ownership or
incentives. Tokens must be useful and provide real value to their users. Your personal AI
creates and unlocks new value from the content you create and the creativity and intellect
you use to create it. Your personal AI unlocks new opportunities for collaborations and
creates value for you and your community through access and participation enabled by
social tokens.
From consumption to participation
Today’s platforms are built for mass consumption, and it is a one-way road where content
creators create content, and the audience consumes it. Creators and their communities
have their own platform, thanks to personal AIs and their own way of exchanging value
with social tokens. We are creating a new architecture of collaborative networks that shifts
power from platforms to people and transforms the relationship between value
consumption and value creation.
Subscriptions and investments
Creators have always hoped to build a large subscriber base over many years and then,
hopefully, eventually monetize the subscriber base. The reality is that only a handful of
creators earn a decent wage, and this situation is not good for either the creators or their
subscribers. AI in web3 is driving a new creator economy that allows communities to
invest in creators they love as well as the personal AIs that add value to their lives.
Creators now have the opportunity to build a sustainable business around their creativity,
and the community can benefit from this success.
Key Web3 areas where AI shows promise
AI is playing a significant role in the evolution of Web3, contributing to the realization of a
more decentralized, secure and user-centric Internet. By integrating AI capabilities into
various areas of Web3, we can expect to witness increasingly intelligent, efficient and
personalized digital experiences.
Some key areas where AI can have a significant impact in Web3 include:
Smart contracts
Artificial intelligence can significantly contribute to the functionality of smart contracts in
Web3 by integrating advanced decision-making capabilities, enabling more intelligent and
dynamic transactions on decentralized platforms built on blockchain technology. Smart
contracts are self-executing agreements with the terms and conditions of the contract
directly written into code. They automatically execute predefined actions when certain
conditions are met, ensuring trust, transparency and transaction efficiency.
By incorporating AI into smart contracts, they can be enhanced to handle more complex
decision-making processes that require data analysis, pattern recognition or predictions.
For example, AI can analyze vast amounts of data from various sources, such as market
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trends, user behavior or environmental factors, to make informed decisions within the
smart contract. These decisions can be based on predefined rules, learned patterns or
even real-time adjustments, allowing smart contracts to adapt to changing conditions and
execute transactions more intelligently.
Additionally, AI-driven smart contracts can automate complex workflows and processes
involving multiple parties and numerous conditional actions. By leveraging AI’s ability to
process and analyze large amounts of data, smart contracts can coordinate and manage
these intricate processes more efficiently, ultimately reducing human intervention, errors,
and potential disputes.
AI can also contribute to the optimization of smart contracts by identifying inefficiencies or
potential vulnerabilities in the contract’s logic or execution. Through techniques like
reinforcement learning or genetic algorithms, AI can iteratively test and refine the smart
contract code to improve performance, security and reliability.
Decentralized Autonomous Organizations (DAOs)
Artificial intelligence can play a pivotal role in enhancing the governance and decision-
making processes within Decentralized Autonomous Organizations (DAOs). DAOs are
organizations governed by rules encoded as computer programs on a blockchain, with
decisions typically made collectively by the members of the organization through a
consensus mechanism. By integrating AI into DAOs, their efficiency, transparency, and
adaptability can be significantly improved.
AI can contribute to DAOs by automating and streamlining the decision-making process.
AI algorithms can analyze vast amounts of data, such as proposals, member preferences
and historical outcomes, to identify patterns and trends that inform decision-making. By
leveraging machine learning techniques, AI can help identify the most relevant proposals,
predict their potential impact, and prioritize them for consideration by the members,
thereby increasing the efficiency of the decision-making process.
Furthermore, AI can enhance the transparency of DAOs by providing clear and data-
driven justifications for decisions, ensuring that members have access to accurate
information and insights to make informed choices. This increased transparency can help
build trust among members and stakeholders and promote accountability within the
organization.
AI can also improve the adaptability of DAOs by enabling them to respond more
effectively to changing conditions or emerging challenges. Through techniques such as
reinforcement learning or unsupervised learning, AI can help DAOs identify and respond
to shifts in the environment or user behavior. This adaptability can be particularly valuable
in the rapidly evolving Web3 ecosystem, where organizations must remain agile and
responsive to stay competitive.
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Moreover, AI can be employed to manage and optimize the allocation of resources within
DAOs, such as funds, computing power, or human expertise. By analyzing data on the
performance, needs, and priorities of various projects or initiatives within the organization,
AI can help make informed decisions on how to best allocate resources to maximize the
overall impact and effectiveness of DAOs.
Decentralized AI
Decentralized AI is an approach that combines the power of artificial intelligence with
decentralized technologies like blockchain and distributed computing. By leveraging
decentralized computing resources and data storage, AI models can be trained and
utilized in a distributed manner. This approach offers several benefits, including enhanced
privacy, security and reduced reliance on centralized entities.
Distributed model training in decentralized AI enables training AI models on distributed
data sets while maintaining data privacy. Instead of aggregating data in a central location,
models can be trained using techniques like federated learning, where the training
process occurs on individual devices or nodes, and the model updates are shared and
aggregated. This approach ensures data privacy while allowing AI models to benefit from
diverse data sources. Decentralized AI can also leverage the computing resources of
multiple devices or nodes in a distributed network to perform complex computations, such
as training large AI models or running simulations. This can lead to more efficient and
scalable AI systems and reduce reliance on centralized computing infrastructure.
Collaborative model development is another aspect of decentralized AI, enabling multiple
parties to collaborate on AI model development without sharing sensitive data. By using
cryptographic techniques such as secure multi-party computation and homomorphic
encryption, parties can jointly train and refine AI models while keeping their data private
and secure. Decentralized AI systems built on blockchain technology can provide greater
trust and transparency in AI model development and usage. The use of smart contracts
can ensure that AI models are trained, updated, and accessed according to predefined
rules and agreements, and the immutable nature of blockchain provides an auditable
record of these processes.
Incentive mechanisms can be facilitated by decentralized AI for data sharing, model
training and resource utilization. Participants in the network can be rewarded with tokens
or other digital assets for contributing their data, computing resources or expertise to the
development and maintenance of AI models. Decentralized AI can be particularly
beneficial for edge AI and Internet of Things (IoT) devices, where local processing and
decision-making can lead to lower latency, reduced bandwidth usage and improved
privacy. By distributing AI processing across devices, the reliance on centralized cloud
infrastructure can be minimized, and the system becomes more resilient.
Personalization
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In the context of Web3, artificial intelligence can play a significant role in enhancing
personalization, creating more engaging and customized experiences for users. By
analyzing user data, such as browsing history, interaction patterns and preferences, AI
algorithms can tailor content, recommendations, and services that align with individual
needs and interests. This level of personalization can lead to more relevant and valuable
user experiences, ultimately fostering deeper engagement with Web3 platforms and
applications.
Machine learning techniques, including collaborative filtering and content-based filtering,
can be employed to generate personalized recommendations for users. For example, AI
can analyze a user’s interaction with content or services and compare it with the behavior
of other users with similar tastes. This information can then be used to suggest new
content or services that the user might find interesting or useful. Similarly, AI can analyze
the attributes of the content or services that the user has previously engaged with and
provide recommendations based on those features.
Moreover, AI-driven personalization can extend to various aspects of Web3 platforms,
such as user interfaces, communication, and advertising. By incorporating natural
language processing and sentiment analysis, AI can facilitate more personalized and
contextually relevant interactions between users and Web3 applications. This could
involve adapting the interface or content presentation based on user preferences or even
generating personalized responses to user queries.
In advertising, AI can enable targeted marketing campaigns by analyzing user data and
identifying the most relevant and appealing ads for individual users. This can result in
highly effective advertising and better conversion rates, as users are presented with
advertisements closely aligned with their interests and needs.
Web3 applications
Natural language processing (NLP), a subfield of artificial intelligence, focuses on
enabling computers to understand, interpret and generate human language. In the
context of Web3, NLP can significantly influence and improve how users interact with
decentralized applications, enabling more intuitive user interfaces and bridging the gap
between human language and digital services.
NLP can impact Web3 by facilitating seamless communication between users and Web3
applications. By employing NLP techniques, these applications can interpret and respond
to user queries or commands in natural language rather than relying on traditional, more
cumbersome input methods. This can lead to more user-friendly and accessible
interfaces, making Web3 applications more appealing to a broader audience.
Additionally, NLP can help Web3 applications understand the context and sentiment
behind user-generated content, enabling more personalized and relevant interactions. For
example, an AI-powered chatbot integrated into a Web3 platform can analyze user
messages to determine the sentiment or intent behind them and respond accordingly,
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providing tailored information or assistance. This context-aware communication can
enhance user engagement and satisfaction with Web3 applications, promoting their
adoption and growth.
NLP can also automate content generation in Web3 applications, such as news articles,
summaries or descriptions. By leveraging techniques like text generation, summarization
or translation, NLP can create human-readable content that is both relevant and
engaging, potentially reducing the reliance on manual content creation and curation.
Moreover, NLP can be utilized to analyze and organize vast textual data generated within
Web3 platforms, such as user-generated content, transaction data or smart contract
code. By processing and extracting meaningful information from this data, NLP can help
uncover insights, trends or patterns that can inform the development and optimization of
Web3 applications and services.
Data analysis and insights
Artificial intelligence can play a crucial role in data analysis and insights within the Web3
ecosystem, as it can process and analyze the vast amounts of data generated by
decentralized platforms, applications, and services. By leveraging advanced AI
techniques, valuable insights can be uncovered, patterns detected, and opportunities for
optimization or innovation identified, ultimately contributing to the growth and evolution of
Web3 technologies.
One key aspect of AI-driven data analysis in Web3 is the ability to process and analyze
large-scale, complex, and diverse data sets generated through user interactions,
transactions, and the execution of smart contracts. Through machine learning, deep
learning, and natural language processing techniques, AI can uncover hidden patterns,
correlations or trends within this data, providing actionable insights for developers, users,
and other stakeholders within the Web3 ecosystem.
These insights can inform the development and optimization of Web3 applications and
services, enabling more efficient and effective solutions. For example, AI-driven data
analysis can help identify bottlenecks or inefficiencies in decentralized platforms or smart
contracts, guiding developers in refining their code and improving performance.
Additionally, AI can be employed to analyze user behavior and preferences, enabling
web3 applications to better tailor their content, interfaces and services to meet the needs
of their users.
Furthermore, AI-powered data analysis can support the discovery of new opportunities for
innovation within Web3, such as identifying emerging trends, user needs or market gaps
that can be addressed by developing novel applications or services. By staying ahead of
these trends, Web3 developers and entrepreneurs can capitalize on these opportunities
and drive the growth and adoption of decentralized technologies.
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AI can also enhance security and trust within Web3 ecosystems by analyzing data to
identify potential vulnerabilities, threats or malicious activities. By proactively detecting
and addressing these issues, Web3 platforms and applications can ensure the integrity
and security of their services, fhttps://www.leewayhertz.com/how-to-build-a-machine-
learning-app/ostering confidence among users and stakeholders.
Security and privacy
Artificial intelligence can play a significant role in enhancing security and privacy within
the Web3 ecosystem. By employing advanced AI techniques, Web3 platforms and
applications can detect and prevent cyber threats and ensure user data privacy through
advanced encryption and anonymization techniques.
In the realm of security, AI can be utilized to monitor and analyze large amounts of data
generated by Web3 platforms and applications to identify potential vulnerabilities,
malicious activities, or abnormal patterns. Machine learning algorithms can be trained to
detect and recognize cyber threats, such as phishing attempts, distributed denial-of-
service (DDoS) attacks, or unauthorized access to user accounts. By proactively
detecting and addressing these threats, AI can help Web3 platforms maintain the integrity
and security of their services, fostering confidence and trust among users and
stakeholders.
Moreover, AI can contribute to developing more secure authentication methods for Web3
applications, such as biometric recognition or behavioral analysis. By employing AI to
analyze user-specific characteristics, such as facial features, voice patterns, or even
typing behavior, Web3 platforms can implement more robust and personalized
authentication processes that are less susceptible to fraud or impersonation.
In terms of privacy, AI can be employed to ensure the protection of user data within Web3
ecosystems through advanced encryption and anonymization techniques. For example,
AI algorithms can be used to develop secure multi-party computation (SMPC) protocols,
which allow multiple parties to jointly perform computations on encrypted data without
revealing the underlying information. This ensures that user data remains private, even
when shared or processed by decentralized applications.
Furthermore, AI can be employed to develop sophisticated data anonymization
techniques, such as differential privacy, which adds controlled noise to data sets to
preserve individual privacy while still enabling meaningful data analysis. By leveraging AI-
driven privacy-enhancing technologies, Web3 platforms can ensure that users’ data
remains secure and confidential, even in highly distributed and decentralized
environments.
Why does web3 follow the top-down adoption of ML technologies?
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The adoption of machine learning (ML) technologies in Web3 follows a top-down
approach primarily due to the complex nature of the underlying infrastructure and the
need for expertise in integrating ML solutions with decentralized systems. In this context,
top-down adoption refers to developing and implementing ML technologies by experts
and organizations with a deep understanding and knowledge of Web3 before it reaches
the general user base.
There are several reasons why Web3 follows this top-down adoption pattern for ML
technologies:
Technical complexity: Integrating ML technologies into Web3 platforms requires a
deep understanding of both the decentralized infrastructure and the ML algorithms.
The underlying systems, such as blockchain, smart contracts and decentralized
applications, are intricate and the seamless integration of ML solutions demands
expertise in these areas.
Security and privacy concerns: One of the primary goals of Web3 is to provide
secure and privacy-preserving solutions. Incorporating ML technologies in Web3
must be done carefully to ensure these goals are not compromised. Top-down
adoption allows experts and organizations with a thorough understanding of security
and privacy implications to design and implement ML solutions that align with the
core principles of Web3.
Standardization and interoperability: For ML technologies to be effectively
adopted across Web3 platforms, standardization and interoperability must be
achieved. Top-down adoption enables the development of common frameworks,
protocols and standards that facilitate the integration of ML solutions into the Web3
ecosystem. This allows for a more unified approach, reducing fragmentation and
promoting collaboration among stakeholders.
Scalability and performance: Implementing ML technologies within Web3 requires
addressing challenges related to scalability and performance, which are critical
aspects of decentralized systems. Top-down adoption ensures that ML solutions are
designed and optimized with these challenges in mind, leading to more efficient and
scalable implementations that can better serve the Web3 community.
Ecosystem growth and maturity: The Web3 ecosystem is still in its early stages
of development, with many technologies, platforms and applications continually
evolving. A top-down approach allows for the gradual adoption of ML technologies
as the ecosystem matures, ensuring that they are introduced in a way that aligns
with the growth and needs of the Web3 community.
Addressing AI challenges: Exploring the potential of Web3 as a
solution
With the advent of ChatGPT and other large language models, we are witnessing a
paradigm shift in digital content creation and dissemination. While these AI-driven
technologies offer many advantages like faster production of high-quality content, in
addition to heightened productivity and efficiency for businesses reliant on digital content,
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they also bring forth new challenges. Here we have covered the problems associated with
AI-generated content, the potential threats this technology poses, and potential solutions
to address these concerns.
Fake news and reality collapse
One of the most pressing issues resulting from AI-generated content is the propagation of
fake news. Generative AI models like ChatGPT enable the production of realistic,
convincing news articles that can be difficult to differentiate from human-written content.
As a result, the line between fact and fiction becomes increasingly blurred, leading to a
potential collapse in our perception of reality.
Solutions: Various techniques are being developed to identify AI-generated content,
such as linguistic analysis, metadata tracking, and reverse image searches. Furthermore,
organizations like FactCheck.org and Snopes are working relentlessly to debunk fake
news stories and help maintain a trustworthy information ecosystem. Blockchain can also
be used to ensure the authenticity and traceability of news articles. By storing the
metadata, including the author’s identity and time of publication, on a decentralized and
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tamper-proof ledger, readers can verify the source of the information. Implementing a
reputation system based on user feedback and fact-checking information can also help
identify trustworthy sources and minimize the spread of fake news.
Trust collapse
The proliferation of AI-generated content can result in a decline in public trust as people
become increasingly skeptical of the authenticity of the content they consume. Trust
collapse has far-reaching implications for journalism, politics, and businesses,
undermining the credibility of genuine content and the institutions that create it. This
makes it challenging to establish accountability for any inaccuracies or biases in the
content, as it is unclear who is responsible for producing it. As a result, the public may
become skeptical of the information presented, leading to a collapse of trust in the
accuracy and impartiality of digital content.
Solutions: Encouraging transparency in AI-generated content, such as watermarking or
labeling the source, can help restore public trust. Promoting media literacy and critical
thinking skills can also empower individuals to discern genuine content from AI-generated
fabrications. However, implementing these solutions is easier said than done.
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Exploiting loopholes in the law
AI-generated content can be weaponized to exploit legal loopholes or circumvent
regulations. For example, AI models can create convincing deep fake videos to
manipulate court proceedings or blackmail individuals. Another example would be
automated contract generation which may lead to unfair or biased agreements that exploit
legal ambiguities.
Solutions: Lawmakers and regulators must stay informed about AI technology
advancements to create policies that address potential threats. Encouraging
interdisciplinary collaboration between legal experts, AI researchers, and ethicists can
help ensure that laws and regulations evolve alongside technological advancements.
Automated fake religious content
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AI-generated content can fabricate religious texts or create cult-like followings around
nonexistent belief systems. Fake religious content can foster divisiveness, exploit
communal vulnerabilities, or execute scams.
Solutions: Public awareness campaigns and education initiatives can help individuals
recognize the signs of AI-generated content and cult-like manipulation. AI-powered
sentiment analysis and natural language processing tools can be used to identify and flag
content promoting false ideologies or beliefs. Machine learning algorithms can analyze
patterns and commonalities in AI-generated religious texts to detect inconsistencies or
signs of manipulation. Blockchain can also be used to create a transparent and
decentralized platform for documenting and verifying the origins and development of
religious texts and beliefs. With a publicly accessible record maintained in a decentralized
manner, it becomes challenging for AI-generated content to manipulate or create false
ideologies. Users can also participate in consensus mechanisms to validate the
authenticity of religious information.
An exponential increase in blackmails
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AI-generated blackmails can take various forms, including:
Deepfakes: AI algorithms can create highly realistic but fake images, audio, or
video footage of individuals in compromising situations, which can then be used to
blackmail victims with the threat of public exposure.
Fabricated documents: AI-generated content can produce seemingly authentic but
false documents, such as emails, contracts, or financial records, to coerce victims
into paying a ransom or complying with the blackmailer’s demands.
Impersonation and social engineering: AI-generated content can impersonate a
victim’s friends, family members, or colleagues, manipulating them into sharing
sensitive information or performing actions that put them at risk.
Automated phishing attacks: AI-generated content can enable automated, large-
scale phishing campaigns that target thousands of victims simultaneously,
increasing the likelihood of successful extortion attempts.
AI-generated threats: AI algorithms can generate highly personalized and
convincing threats to blackmail victims, playing on their fears and vulnerabilities to
maximize the impact.
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Solutions: Machine learning algorithms can analyze patterns and commonalities in AI-
generated texts to detect inconsistencies or signs of manipulation. Combating AI-
generated blackmails requires collaboration between law enforcement, cybersecurity
experts, and technology companies to detect and shut down these operations. Edge-
based AI models can significantly address the exponential blackmail problem by offering
real-time detection and alerting capabilities on end-user devices like smartphones or
laptops. The primary goal is to identify and flag potential blackmail attempts generated by
AI models before they can cause harm or duress.
Automated cyber weapons and exploitation of code
AI-driven cyber attacks pose a significant threat to global cybersecurity. Advanced AI
models can exploit vulnerabilities in software code or carry out sophisticated, targeted
cyber-espionage campaigns. Automating these attacks can lead to a rapid escalation in
the scale and impact of cyber warfare.
Solutions: Robust cybersecurity practices and investment in AI-driven defense
mechanisms can help mitigate the risks of AI-powered cyber attacks. Collaboration
between governments, technology companies, and cybersecurity experts is essential for
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staying ahead of emerging threats. AI-driven security systems can detect and respond to
AI-generated cyber threats. By analyzing patterns in code and identifying vulnerabilities,
these systems can proactively secure software, reducing the risk of AI-generated
exploitation attempts. Open-source software development can be made more secure by
using blockchain technology to maintain an unalterable record of code changes and
updates.
This can ensure the integrity of the code and help detect unauthorized modifications.
Moreover, bug bounties can incentivize identifying and reporting vulnerabilities,
discouraging AI-generated exploitation attempts.
Synthetic relationships
AI-generated content can create artificial personas, leading to synthetic relationships in
which individuals interact with AI-generated entities, unaware of their artificial nature. This
can have profound psychological implications and contribute to the erosion of trust in
human interactions. Hence, establishing ethical guidelines for AI-generated content and
promoting transparency in human-AI interactions is essential.
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Solutions: A decentralized reputation system can help users identify trustworthy
counterparts and promote transparency in human-AI interactions.
Most of the solutions referred to here are based on either of the following:
1. Building edge-based AI models to analyze and predict content accuracy and
authenticity involves several key steps. These models must be optimized for low latency,
low power consumption, and efficient resource usage to run smoothly on edge devices
such as laptops, smartphones, or IoT devices. Edge-based AI models can significantly
address the fake content problem by offering real-time detection and alerting capabilities
on end-user devices like smartphones or laptops. The primary goal is to identify and flag
potential blackmail attempts, fake content, and suspicious scams generated by AI models
before they can cause harm or duress. Here is how edge-based AI models could work:
Content analysis and pattern recognition: Develop an edge-based AI model to
analyze text, images, or videos to identify patterns, linguistic cues, or visual features
typically associated with AI-generated blackmail content. By training the model on a
diverse dataset of genuine and AI-generated blackmail attempts, the model can
learn to differentiate between legitimate messages and potential threats.
Context-aware analysis: To improve the accuracy of detecting AI-generated
blackmail attempts, the edge-based AI model should consider contextual
information, such as the sender’s identity, message history, or the relationship
between the sender and the recipient. This context-aware analysis can help the
model better understand the intent behind the content and reduce false positives.
Real-time detection and alerting: Since edge-based AI models run directly on
user devices, they can offer real-time analysis of incoming content, such as emails,
messages, or social media interactions. If the model identifies a potential AI-
generated blackmail attempt, it can immediately alert the user, allowing them to take
appropriate action before being manipulated or coerced.
Privacy preservation: By running the AI model on the edge device, users’ data can
be analyzed locally without being transmitted to external servers. This approach
helps preserve users’ privacy and ensures sensitive information remains secure.
Continuous learning and adaptation: As AI-generated blackmail techniques
evolve, the edge-based AI model must adapt to new patterns and strategies.
Implement a mechanism for the model to receive periodic updates and
improvements, ensuring it stays up-to-date with the latest AI-generated blackmail
techniques.
User feedback and reporting: Enable users to provide feedback on the edge-
based AI model’s performance and report false positives or negatives. This
feedback can be used to refine the model and enhance its effectiveness in detecting
AI-generated blackmail attempts.
Collaboration with authorities: The edge-based AI model can facilitate
collaboration with law enforcement or cybersecurity agencies by automatically
reporting detected AI-generated blackmail attempts or providing anonymized data to
improve understanding of emerging threats.
21/25
By implementing edge-based AI models to detect and prevent AI-generated blackmail
attempts, users can benefit from real-time protection, privacy preservation, and a
proactive approach to combating this growing problem. This approach empowers
individuals to take control of their digital security and helps create a safer online
environment for everyone.
Building an edge-based model out of the box is not easy. The challenges in developing an
edge-based AI model for detecting and preventing AI-generated scam attempts include
the following:
Data collection and labeling: Obtaining a diverse and representative dataset and
the labor-intensive process of annotating the data accurately for model training.
Model development and optimization: Balancing computational efficiency with
predictive performance, requiring experimentation with various architectures and
optimization techniques.
Limited computational resources: Adapting the AI model to the constraints of
edge devices, which have limited processing power, memory, and battery life
compared to cloud-based servers.
Adaptability to evolving threats: Continuously updating and refining the model to
address ever-changing AI-generated blackmail techniques and strategies.
Real-world testing and validation: Ensuring the model’s effectiveness in various
real-world scenarios, contexts, and on different edge devices.
Integration with existing systems: Collaborating with third-party providers to
integrate the model into messaging systems, email clients, or social media
platforms.
Regulatory compliance and privacy considerations: Addressing privacy
concerns and complying with data protection laws and regulations while
implementing privacy-preserving techniques.
2. Build a solution to trace AI-generated content using blockchain records. The
proposed architecture aims to enhance the traceability of AI-generated content by
integrating the output layer of a large language model (LLM) or a neural network with a
public blockchain. This approach creates a transparent and tamper-proof record of both
the input data and the AI-generated output. Let’s break down the architecture into its main
components and explore how they work together.
22/25
Blockchain Bridge
Blockchain Network
Blockchain Explorer
Input + Output
Prompt
Completion
Output
Softmax
Linear
Add & Norm
Feed
Forward
Feed
Forward
Add & Norm
Add & Norm
Add & Norm
Add & Norm
Multi-Head
Attention
Masked
Multi-Head
Attention
Multi-Head
Attention
Output
Embedding
Input
Embedding
Positional
Encoding
Outputs
(Shifted right)
Inputs
Positional
Encoding
LeewayHertz
23/25
Neural Network: A neural network typically consists of multiple layers, each
performing specific computations to process the input data. The architecture of
these models can vary greatly depending on the problem they are designed to
solve. In the case of language models, they are designed to understand and
generate human-like text based on the input they receive.
Output layer: The output layer represents the final layer of the neural network
responsible for producing the output. This layer consolidates all the information
processed by the previous layers and generates the ultimate response the user
views. In the proposed architecture, this layer would be connected to the
blockchain.
Blockchain bridge: The blockchain bridge is a crucial component that connects the
output layer of the LLM’s neural network to the public blockchain. This bridge is
responsible for transmitting the data (input and output) from the AI model to the
blockchain network securely and efficiently. It also ensures the data is properly
formatted and compatible with the blockchain’s data storage structure.
Blockchain: A blockchain is a decentralized, distributed ledger that records
transactions or data in a transparent and tamper-proof manner. In this architecture,
the public blockchain is a permanent record of the input data and the AI-generated
output. Each entry on the blockchain contains information about the input, the AI-
generated response, and a timestamp, making it possible to trace the origin and
history of the content.
Combining these components, the proposed Web3 solution creates a transparent,
traceable, and verifiable record of AI-generated content. This architecture has several
benefits, including:
Enhancing trust in AI-generated content by clearly recording its origin and
generation process.
Facilitating content verification by allowing users to trace the content back to its
source.
Deterring malicious use of AI-generated content by making it more challenging to
manipulate or falsify records on the blockchain.
While the proposed architecture offers an approach to enhancing the traceability of AI-
generated content, decentralized ledgers alone may not solve all the problems associated
with AI-generated content. For instance, they cannot directly address the challenges of
detecting deep fakes or other highly realistic fake content. Moreover, integrating
blockchain technology with existing systems may require significant infrastructure and
regulatory changes.
Several potential drawbacks and challenges need to be addressed:
24/25
Scalability: Recording all input-output pairs of AI-generated content on a public
blockchain could lead to large amounts of data being stored. This can result in high
storage costs, increased resource consumption, and slower transaction processing
times, which could impact the overall performance and usability of the system.
However, we can introduce asynchronous record creation.
Privacy: The transparent nature of public blockchains might raise privacy concerns,
especially if the input data or the generated content contains sensitive or personal
information. Revealing such information on a public blockchain could expose users
to privacy risks and potential data misuse.
Integration complexity: Connecting the output layer of an LLM or neural network
to a public blockchain may require significant development effort, technical
expertise, and potentially new frameworks to ensure seamless integration. This
could increase development time, costs, and potential technical challenges.
Latency: Writing the input-output pairs to the blockchain may introduce latency in
the AI-generated content delivery process. Depending on the specific blockchain
platform and its transaction processing time, users might experience delays
receiving the AI-generated responses.
Data redundancy: In some use cases, recording every input-output pair on the
blockchain might not be necessary or efficient. For example, suppose an AI model
is used for casual conversations or generating low-risk content. In that case, the
need for permanent storage of such data might be redundant and could contribute
to unnecessary blockchain bloat.
Legal and regulatory compliance: Implementing the proposed architecture could
introduce new legal and regulatory challenges. For instance, data protection laws
like GDPR might require modifications to the system to ensure compliance,
particularly in data storage, access, and user consent.
Endnote
With the potential to influence various aspects of the digital landscape, the implications of
AI in Web3 are significant. As we continue to explore and understand the applications and
implications of AI in the Web3 ecosystem, we can expect to witness notable
advancements and innovations in the times to come. As businesses and individuals
increasingly rely on AI-generated content to enhance productivity and efficiency, it is
crucial to understand the challenges associated with this technology. In this article, we
have also delved deep into the potential risks of AI-generated content and offered
solutions to mitigate these concerns.
While some of the solutions presented here may seem far-fetched, our goal is not to
prescribe a definitive path forward but rather to address and inform about potential issues
that could arise in the future as the convergence of AI and Web3 technologies
accelerates. The proposed solutions are neither complete nor fully developed but serve
as a starting point for brainstorming and further exploration. By discussing these ideas,
we hope to encourage critical thinking and stimulate conversations about addressing the
challenges associated with AI-generated content in the context of Web3.
25/25
As we embark on this journey together, it’s important to remember that the power of AI is
not only in its ability to drive success to businesses but also in its capacity to impact all
aspects of our lives. By fostering a culture of open dialogue, mutual understanding and
collective problem-solving, we can navigate the challenges and opportunities associated
with AI-generated content in Web3, creating a more secure, privacy-preserving and
inclusive digital world for all. The need of the hour is to embrace this exciting
technological frontier and work collaboratively to ensure that the benefits of AI are
harnessed responsibly and effectively in the Web3 ecosystem.
If you want an AI-powered Web3 product, our tech experts can help you. Let’s discuss the
requirements for your next intelligent solution!

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leewayhertz.com-AI in web3 How AI manifests in the world of web3.pdf

  • 1. 1/25 AI in web3: How AI manifests in the world of web3 leewayhertz.com/ai-in-web3 As we stand on the cusp of a new technological era, experts anticipate a paradigm shift in a substantial proportion of the world’s software with AI and machine learning (ML) as their central building blocks. PwC estimates that by 2030, AI will contribute a staggering $15.7 trillion to the global economy, resulting in a 14% increase in global GDP. The ongoing development of databases and identity management, along with AI, is further consolidating intelligence as the basis of modern software applications. From cloud computing to networking, ML is redefining how we approach the key components of software infrastructure. Web3, the decentralized and open iteration of the World Wide Web, is no exception. As Web3 gradually enters the mainstream, machine learning is poised to play a fundamental role in advancing AI-based Web3 technologies. However, the integration of AI into Web3 presents several technical challenges and obstacles. Hence, to unleash the full potential of AI in Web3, we must first identify the roadblocks impeding this convergence and find innovative solutions to overcome them. Centralization has long been the norm for AI-based solutions, but as we delve into the decentralized world of Web3, the question arises: How can AI adapt to and thrive in this new landscape, shedding its centralization tendencies? In this article, we will embark on an explorative journey, discussing the role of AI in the Web3 ecosystem, exploring the challenges and opportunities that lie ahead, and unraveling the intricacies involved in the convergence of AI with Web3 technologies. What is web3? What is AI?
  • 2. 2/25 How AI in web3 makes layers of web3 intelligence? Why AI in web3? Key areas where AI in Web3 plays a crucial role Why does web3 follow the top-down adoption of ML technologies? AI challenges and solutions to consider while integrating AI in Web3 What is web3? Web3 is the next-generation internet that envisions a decentralized, secure, and user- centric digital ecosystem. It involves sharing power and benefits through decentralization. Once web3 is in its full-blown form, a few large technology companies will not be able to control the core capabilities of the Internet. Users will have control over their data and, resultantly, greater privacy. There will be no censorship, and the rewards earned will be distributed equally. Although web3 is not yet defined in a standard way, these are its most prominent characteristics. Decentralization is a fundamental tenet of web3. Web2 uses HTTP to locate information, which is done using unique web addresses. Web3, by virtue of being blockchain-based, would allow information to be stored in multiple locations across a network. This would allow users to have greater control over the vast databases that internet giants such as Google and Meta currently hold. Web3 will allow users to sell the data generated from disparate computing resources such as mobile phones, desktops and appliances if they wish to. This ensures that users retain control over their data. Permissionless and trustless: Web3 is based on open-source software and is decentralized. Web3 apps that run on blockchains are called dApps. Artificial intelligence (AI) and machine learning: Web3 will use technologies based on Semantic Web concepts and natural language processing to enable computers to understand information like humans. Web3 will also utilize machine learning. This branch of artificial intelligence uses data and algorithms to mimic human learning, slowly improving its accuracy. These capabilities will allow computers to produce more relevant and faster results in many areas, such as drug development. Connectivity: Information and content are more connected with web3 and are accessible by multiple applications. Additionally, there is an increase in the number of devices that can connect to the internet. The Internet of Things also has an important role to play here.
  • 3. 3/25 Web3 Key Features Decentralization 3D graphics Connectivity Artificial intelligence & machine learning Semantic web Trustless & permissionless Leewayhertz What is AI? Artificial intelligence (AI) is the simulation of human intelligence by computer systems. Some examples of AI are expert systems, natural language processing (NLP), speech recognition and computer vision. AI is built on specialized hardware and software that can be used to write and train machine learning algorithms. AI systems generally work by ingestion of large amounts of labeled data. They then analyze the data for patterns and correlations and use these patterns to predict future states. For instance, a chatbot can be fed text chat examples to make it learn how to have real-life conversations with people. An image recognition tool can also learn how to recognize objects in images by being exposed to millions of images. AI programming is focused on three cognitive skills: reasoning, learning, and self-correction.
  • 4. 4/25 Key Components of AI Ai Machine Learning Cognitive Computing Computer Vision Natural Language Processing (NLP) Deep Learning Neural Network Leewayhertz There are two types of artificial intelligence. Strong AI – Systems with strong artificial intelligence can perform human-like tasks. These systems are more complicated and complex. These systems are programmed to solve problems without human intervention. Examples of strong AI are self-driving cars and hospital operating rooms. Weak AI – A weak AI system has been designed to do a particular job. Video games and personal assistants like Siri and Amazon’s Alexa are examples of weak AI systems. The assistants answer your questions by asking you questions. How AI in web3 makes layers of web3 intelligence? ML is an integral part of AI. Web3’s addition of ML will spread to different layers of the web3 stack. Three key web3 layers can provide ML-driven insights. Intelligent blockchains
  • 5. 5/25 Current blockchain platforms focus on developing key distributed computing components that allow for the decentralized processing of financial transactions. These key building blocks include consensus mechanisms, mempool structures, and oracles. The next generation of layer 1 and layer 2 blockchains (companion and base) will incorporate ML- driven capabilities, just as the core components of traditional software infrastructures like storage and networking are becoming more intelligent. To illustrate, a blockchain runtime can use ML prediction to make transactions in order to create scalable consensus protocols. AI can add security to the blockchain, and AI applications can quickly mine data and predict behavior, detecting fraudulent behavior and stopping attacks. The blockchain will also benefit from AI as an AI protocol that might be able to predict transactions and create consensus protocols that scale easily. Intelligent protocols Web3 stack can also integrate ML capabilities through the use of smart contracts and protocols. DeFi most prominently illustrates this trend. We are not far from seeing DeFi computerized market makers (AMMs) or lending protocols with more intelligent logic that is based on ML models. We can, for example, imagine a lending protocol using an intelligent score to balance loans from different types of wallets. Intelligent dApps Decentralized applications (dApps) are expected to be among the most popular web3 solutions for rapidly adding ML-driven features. This trend is already evident in NFTs and will continue to grow. Next-generation NFTs will move from static images to artifacts with intelligent behavior. These NFTs may be able to adapt their behavior to the mood of the profile of their owners. Why AI in web3? Shift from generalization to individualism Big tech has used centralized AI models over the past decade to extract value from users and gain insights. In web3, we are advancing the capabilities of AI to serve all people, not just the wealthy few. Every AI model is trained on the creator’s personal knowledge, passions, and experiences. From users to owners A handful of private companies control all the content generated and make a profit from it. Consequently, content creators often remain underpaid and neglected. In web3, creators fully control their data, AI models and digital assets. Few companies are helping to build platforms on blockchain, so creators have the sole access and power of their data to repurpose or share it as they wish. From scarcity to utility
  • 6. 6/25 To ensure long-term sustainability, tokens are not enough to give users ownership or incentives. Tokens must be useful and provide real value to their users. Your personal AI creates and unlocks new value from the content you create and the creativity and intellect you use to create it. Your personal AI unlocks new opportunities for collaborations and creates value for you and your community through access and participation enabled by social tokens. From consumption to participation Today’s platforms are built for mass consumption, and it is a one-way road where content creators create content, and the audience consumes it. Creators and their communities have their own platform, thanks to personal AIs and their own way of exchanging value with social tokens. We are creating a new architecture of collaborative networks that shifts power from platforms to people and transforms the relationship between value consumption and value creation. Subscriptions and investments Creators have always hoped to build a large subscriber base over many years and then, hopefully, eventually monetize the subscriber base. The reality is that only a handful of creators earn a decent wage, and this situation is not good for either the creators or their subscribers. AI in web3 is driving a new creator economy that allows communities to invest in creators they love as well as the personal AIs that add value to their lives. Creators now have the opportunity to build a sustainable business around their creativity, and the community can benefit from this success. Key Web3 areas where AI shows promise AI is playing a significant role in the evolution of Web3, contributing to the realization of a more decentralized, secure and user-centric Internet. By integrating AI capabilities into various areas of Web3, we can expect to witness increasingly intelligent, efficient and personalized digital experiences. Some key areas where AI can have a significant impact in Web3 include: Smart contracts Artificial intelligence can significantly contribute to the functionality of smart contracts in Web3 by integrating advanced decision-making capabilities, enabling more intelligent and dynamic transactions on decentralized platforms built on blockchain technology. Smart contracts are self-executing agreements with the terms and conditions of the contract directly written into code. They automatically execute predefined actions when certain conditions are met, ensuring trust, transparency and transaction efficiency. By incorporating AI into smart contracts, they can be enhanced to handle more complex decision-making processes that require data analysis, pattern recognition or predictions. For example, AI can analyze vast amounts of data from various sources, such as market
  • 7. 7/25 trends, user behavior or environmental factors, to make informed decisions within the smart contract. These decisions can be based on predefined rules, learned patterns or even real-time adjustments, allowing smart contracts to adapt to changing conditions and execute transactions more intelligently. Additionally, AI-driven smart contracts can automate complex workflows and processes involving multiple parties and numerous conditional actions. By leveraging AI’s ability to process and analyze large amounts of data, smart contracts can coordinate and manage these intricate processes more efficiently, ultimately reducing human intervention, errors, and potential disputes. AI can also contribute to the optimization of smart contracts by identifying inefficiencies or potential vulnerabilities in the contract’s logic or execution. Through techniques like reinforcement learning or genetic algorithms, AI can iteratively test and refine the smart contract code to improve performance, security and reliability. Decentralized Autonomous Organizations (DAOs) Artificial intelligence can play a pivotal role in enhancing the governance and decision- making processes within Decentralized Autonomous Organizations (DAOs). DAOs are organizations governed by rules encoded as computer programs on a blockchain, with decisions typically made collectively by the members of the organization through a consensus mechanism. By integrating AI into DAOs, their efficiency, transparency, and adaptability can be significantly improved. AI can contribute to DAOs by automating and streamlining the decision-making process. AI algorithms can analyze vast amounts of data, such as proposals, member preferences and historical outcomes, to identify patterns and trends that inform decision-making. By leveraging machine learning techniques, AI can help identify the most relevant proposals, predict their potential impact, and prioritize them for consideration by the members, thereby increasing the efficiency of the decision-making process. Furthermore, AI can enhance the transparency of DAOs by providing clear and data- driven justifications for decisions, ensuring that members have access to accurate information and insights to make informed choices. This increased transparency can help build trust among members and stakeholders and promote accountability within the organization. AI can also improve the adaptability of DAOs by enabling them to respond more effectively to changing conditions or emerging challenges. Through techniques such as reinforcement learning or unsupervised learning, AI can help DAOs identify and respond to shifts in the environment or user behavior. This adaptability can be particularly valuable in the rapidly evolving Web3 ecosystem, where organizations must remain agile and responsive to stay competitive.
  • 8. 8/25 Moreover, AI can be employed to manage and optimize the allocation of resources within DAOs, such as funds, computing power, or human expertise. By analyzing data on the performance, needs, and priorities of various projects or initiatives within the organization, AI can help make informed decisions on how to best allocate resources to maximize the overall impact and effectiveness of DAOs. Decentralized AI Decentralized AI is an approach that combines the power of artificial intelligence with decentralized technologies like blockchain and distributed computing. By leveraging decentralized computing resources and data storage, AI models can be trained and utilized in a distributed manner. This approach offers several benefits, including enhanced privacy, security and reduced reliance on centralized entities. Distributed model training in decentralized AI enables training AI models on distributed data sets while maintaining data privacy. Instead of aggregating data in a central location, models can be trained using techniques like federated learning, where the training process occurs on individual devices or nodes, and the model updates are shared and aggregated. This approach ensures data privacy while allowing AI models to benefit from diverse data sources. Decentralized AI can also leverage the computing resources of multiple devices or nodes in a distributed network to perform complex computations, such as training large AI models or running simulations. This can lead to more efficient and scalable AI systems and reduce reliance on centralized computing infrastructure. Collaborative model development is another aspect of decentralized AI, enabling multiple parties to collaborate on AI model development without sharing sensitive data. By using cryptographic techniques such as secure multi-party computation and homomorphic encryption, parties can jointly train and refine AI models while keeping their data private and secure. Decentralized AI systems built on blockchain technology can provide greater trust and transparency in AI model development and usage. The use of smart contracts can ensure that AI models are trained, updated, and accessed according to predefined rules and agreements, and the immutable nature of blockchain provides an auditable record of these processes. Incentive mechanisms can be facilitated by decentralized AI for data sharing, model training and resource utilization. Participants in the network can be rewarded with tokens or other digital assets for contributing their data, computing resources or expertise to the development and maintenance of AI models. Decentralized AI can be particularly beneficial for edge AI and Internet of Things (IoT) devices, where local processing and decision-making can lead to lower latency, reduced bandwidth usage and improved privacy. By distributing AI processing across devices, the reliance on centralized cloud infrastructure can be minimized, and the system becomes more resilient. Personalization
  • 9. 9/25 In the context of Web3, artificial intelligence can play a significant role in enhancing personalization, creating more engaging and customized experiences for users. By analyzing user data, such as browsing history, interaction patterns and preferences, AI algorithms can tailor content, recommendations, and services that align with individual needs and interests. This level of personalization can lead to more relevant and valuable user experiences, ultimately fostering deeper engagement with Web3 platforms and applications. Machine learning techniques, including collaborative filtering and content-based filtering, can be employed to generate personalized recommendations for users. For example, AI can analyze a user’s interaction with content or services and compare it with the behavior of other users with similar tastes. This information can then be used to suggest new content or services that the user might find interesting or useful. Similarly, AI can analyze the attributes of the content or services that the user has previously engaged with and provide recommendations based on those features. Moreover, AI-driven personalization can extend to various aspects of Web3 platforms, such as user interfaces, communication, and advertising. By incorporating natural language processing and sentiment analysis, AI can facilitate more personalized and contextually relevant interactions between users and Web3 applications. This could involve adapting the interface or content presentation based on user preferences or even generating personalized responses to user queries. In advertising, AI can enable targeted marketing campaigns by analyzing user data and identifying the most relevant and appealing ads for individual users. This can result in highly effective advertising and better conversion rates, as users are presented with advertisements closely aligned with their interests and needs. Web3 applications Natural language processing (NLP), a subfield of artificial intelligence, focuses on enabling computers to understand, interpret and generate human language. In the context of Web3, NLP can significantly influence and improve how users interact with decentralized applications, enabling more intuitive user interfaces and bridging the gap between human language and digital services. NLP can impact Web3 by facilitating seamless communication between users and Web3 applications. By employing NLP techniques, these applications can interpret and respond to user queries or commands in natural language rather than relying on traditional, more cumbersome input methods. This can lead to more user-friendly and accessible interfaces, making Web3 applications more appealing to a broader audience. Additionally, NLP can help Web3 applications understand the context and sentiment behind user-generated content, enabling more personalized and relevant interactions. For example, an AI-powered chatbot integrated into a Web3 platform can analyze user messages to determine the sentiment or intent behind them and respond accordingly,
  • 10. 10/25 providing tailored information or assistance. This context-aware communication can enhance user engagement and satisfaction with Web3 applications, promoting their adoption and growth. NLP can also automate content generation in Web3 applications, such as news articles, summaries or descriptions. By leveraging techniques like text generation, summarization or translation, NLP can create human-readable content that is both relevant and engaging, potentially reducing the reliance on manual content creation and curation. Moreover, NLP can be utilized to analyze and organize vast textual data generated within Web3 platforms, such as user-generated content, transaction data or smart contract code. By processing and extracting meaningful information from this data, NLP can help uncover insights, trends or patterns that can inform the development and optimization of Web3 applications and services. Data analysis and insights Artificial intelligence can play a crucial role in data analysis and insights within the Web3 ecosystem, as it can process and analyze the vast amounts of data generated by decentralized platforms, applications, and services. By leveraging advanced AI techniques, valuable insights can be uncovered, patterns detected, and opportunities for optimization or innovation identified, ultimately contributing to the growth and evolution of Web3 technologies. One key aspect of AI-driven data analysis in Web3 is the ability to process and analyze large-scale, complex, and diverse data sets generated through user interactions, transactions, and the execution of smart contracts. Through machine learning, deep learning, and natural language processing techniques, AI can uncover hidden patterns, correlations or trends within this data, providing actionable insights for developers, users, and other stakeholders within the Web3 ecosystem. These insights can inform the development and optimization of Web3 applications and services, enabling more efficient and effective solutions. For example, AI-driven data analysis can help identify bottlenecks or inefficiencies in decentralized platforms or smart contracts, guiding developers in refining their code and improving performance. Additionally, AI can be employed to analyze user behavior and preferences, enabling web3 applications to better tailor their content, interfaces and services to meet the needs of their users. Furthermore, AI-powered data analysis can support the discovery of new opportunities for innovation within Web3, such as identifying emerging trends, user needs or market gaps that can be addressed by developing novel applications or services. By staying ahead of these trends, Web3 developers and entrepreneurs can capitalize on these opportunities and drive the growth and adoption of decentralized technologies.
  • 11. 11/25 AI can also enhance security and trust within Web3 ecosystems by analyzing data to identify potential vulnerabilities, threats or malicious activities. By proactively detecting and addressing these issues, Web3 platforms and applications can ensure the integrity and security of their services, fhttps://www.leewayhertz.com/how-to-build-a-machine- learning-app/ostering confidence among users and stakeholders. Security and privacy Artificial intelligence can play a significant role in enhancing security and privacy within the Web3 ecosystem. By employing advanced AI techniques, Web3 platforms and applications can detect and prevent cyber threats and ensure user data privacy through advanced encryption and anonymization techniques. In the realm of security, AI can be utilized to monitor and analyze large amounts of data generated by Web3 platforms and applications to identify potential vulnerabilities, malicious activities, or abnormal patterns. Machine learning algorithms can be trained to detect and recognize cyber threats, such as phishing attempts, distributed denial-of- service (DDoS) attacks, or unauthorized access to user accounts. By proactively detecting and addressing these threats, AI can help Web3 platforms maintain the integrity and security of their services, fostering confidence and trust among users and stakeholders. Moreover, AI can contribute to developing more secure authentication methods for Web3 applications, such as biometric recognition or behavioral analysis. By employing AI to analyze user-specific characteristics, such as facial features, voice patterns, or even typing behavior, Web3 platforms can implement more robust and personalized authentication processes that are less susceptible to fraud or impersonation. In terms of privacy, AI can be employed to ensure the protection of user data within Web3 ecosystems through advanced encryption and anonymization techniques. For example, AI algorithms can be used to develop secure multi-party computation (SMPC) protocols, which allow multiple parties to jointly perform computations on encrypted data without revealing the underlying information. This ensures that user data remains private, even when shared or processed by decentralized applications. Furthermore, AI can be employed to develop sophisticated data anonymization techniques, such as differential privacy, which adds controlled noise to data sets to preserve individual privacy while still enabling meaningful data analysis. By leveraging AI- driven privacy-enhancing technologies, Web3 platforms can ensure that users’ data remains secure and confidential, even in highly distributed and decentralized environments. Why does web3 follow the top-down adoption of ML technologies?
  • 12. 12/25 The adoption of machine learning (ML) technologies in Web3 follows a top-down approach primarily due to the complex nature of the underlying infrastructure and the need for expertise in integrating ML solutions with decentralized systems. In this context, top-down adoption refers to developing and implementing ML technologies by experts and organizations with a deep understanding and knowledge of Web3 before it reaches the general user base. There are several reasons why Web3 follows this top-down adoption pattern for ML technologies: Technical complexity: Integrating ML technologies into Web3 platforms requires a deep understanding of both the decentralized infrastructure and the ML algorithms. The underlying systems, such as blockchain, smart contracts and decentralized applications, are intricate and the seamless integration of ML solutions demands expertise in these areas. Security and privacy concerns: One of the primary goals of Web3 is to provide secure and privacy-preserving solutions. Incorporating ML technologies in Web3 must be done carefully to ensure these goals are not compromised. Top-down adoption allows experts and organizations with a thorough understanding of security and privacy implications to design and implement ML solutions that align with the core principles of Web3. Standardization and interoperability: For ML technologies to be effectively adopted across Web3 platforms, standardization and interoperability must be achieved. Top-down adoption enables the development of common frameworks, protocols and standards that facilitate the integration of ML solutions into the Web3 ecosystem. This allows for a more unified approach, reducing fragmentation and promoting collaboration among stakeholders. Scalability and performance: Implementing ML technologies within Web3 requires addressing challenges related to scalability and performance, which are critical aspects of decentralized systems. Top-down adoption ensures that ML solutions are designed and optimized with these challenges in mind, leading to more efficient and scalable implementations that can better serve the Web3 community. Ecosystem growth and maturity: The Web3 ecosystem is still in its early stages of development, with many technologies, platforms and applications continually evolving. A top-down approach allows for the gradual adoption of ML technologies as the ecosystem matures, ensuring that they are introduced in a way that aligns with the growth and needs of the Web3 community. Addressing AI challenges: Exploring the potential of Web3 as a solution With the advent of ChatGPT and other large language models, we are witnessing a paradigm shift in digital content creation and dissemination. While these AI-driven technologies offer many advantages like faster production of high-quality content, in addition to heightened productivity and efficiency for businesses reliant on digital content,
  • 13. 13/25 they also bring forth new challenges. Here we have covered the problems associated with AI-generated content, the potential threats this technology poses, and potential solutions to address these concerns. Fake news and reality collapse One of the most pressing issues resulting from AI-generated content is the propagation of fake news. Generative AI models like ChatGPT enable the production of realistic, convincing news articles that can be difficult to differentiate from human-written content. As a result, the line between fact and fiction becomes increasingly blurred, leading to a potential collapse in our perception of reality. Solutions: Various techniques are being developed to identify AI-generated content, such as linguistic analysis, metadata tracking, and reverse image searches. Furthermore, organizations like FactCheck.org and Snopes are working relentlessly to debunk fake news stories and help maintain a trustworthy information ecosystem. Blockchain can also be used to ensure the authenticity and traceability of news articles. By storing the metadata, including the author’s identity and time of publication, on a decentralized and
  • 14. 14/25 tamper-proof ledger, readers can verify the source of the information. Implementing a reputation system based on user feedback and fact-checking information can also help identify trustworthy sources and minimize the spread of fake news. Trust collapse The proliferation of AI-generated content can result in a decline in public trust as people become increasingly skeptical of the authenticity of the content they consume. Trust collapse has far-reaching implications for journalism, politics, and businesses, undermining the credibility of genuine content and the institutions that create it. This makes it challenging to establish accountability for any inaccuracies or biases in the content, as it is unclear who is responsible for producing it. As a result, the public may become skeptical of the information presented, leading to a collapse of trust in the accuracy and impartiality of digital content. Solutions: Encouraging transparency in AI-generated content, such as watermarking or labeling the source, can help restore public trust. Promoting media literacy and critical thinking skills can also empower individuals to discern genuine content from AI-generated fabrications. However, implementing these solutions is easier said than done.
  • 15. 15/25 Exploiting loopholes in the law AI-generated content can be weaponized to exploit legal loopholes or circumvent regulations. For example, AI models can create convincing deep fake videos to manipulate court proceedings or blackmail individuals. Another example would be automated contract generation which may lead to unfair or biased agreements that exploit legal ambiguities. Solutions: Lawmakers and regulators must stay informed about AI technology advancements to create policies that address potential threats. Encouraging interdisciplinary collaboration between legal experts, AI researchers, and ethicists can help ensure that laws and regulations evolve alongside technological advancements. Automated fake religious content
  • 16. 16/25 AI-generated content can fabricate religious texts or create cult-like followings around nonexistent belief systems. Fake religious content can foster divisiveness, exploit communal vulnerabilities, or execute scams. Solutions: Public awareness campaigns and education initiatives can help individuals recognize the signs of AI-generated content and cult-like manipulation. AI-powered sentiment analysis and natural language processing tools can be used to identify and flag content promoting false ideologies or beliefs. Machine learning algorithms can analyze patterns and commonalities in AI-generated religious texts to detect inconsistencies or signs of manipulation. Blockchain can also be used to create a transparent and decentralized platform for documenting and verifying the origins and development of religious texts and beliefs. With a publicly accessible record maintained in a decentralized manner, it becomes challenging for AI-generated content to manipulate or create false ideologies. Users can also participate in consensus mechanisms to validate the authenticity of religious information. An exponential increase in blackmails
  • 17. 17/25 AI-generated blackmails can take various forms, including: Deepfakes: AI algorithms can create highly realistic but fake images, audio, or video footage of individuals in compromising situations, which can then be used to blackmail victims with the threat of public exposure. Fabricated documents: AI-generated content can produce seemingly authentic but false documents, such as emails, contracts, or financial records, to coerce victims into paying a ransom or complying with the blackmailer’s demands. Impersonation and social engineering: AI-generated content can impersonate a victim’s friends, family members, or colleagues, manipulating them into sharing sensitive information or performing actions that put them at risk. Automated phishing attacks: AI-generated content can enable automated, large- scale phishing campaigns that target thousands of victims simultaneously, increasing the likelihood of successful extortion attempts. AI-generated threats: AI algorithms can generate highly personalized and convincing threats to blackmail victims, playing on their fears and vulnerabilities to maximize the impact.
  • 18. 18/25 Solutions: Machine learning algorithms can analyze patterns and commonalities in AI- generated texts to detect inconsistencies or signs of manipulation. Combating AI- generated blackmails requires collaboration between law enforcement, cybersecurity experts, and technology companies to detect and shut down these operations. Edge- based AI models can significantly address the exponential blackmail problem by offering real-time detection and alerting capabilities on end-user devices like smartphones or laptops. The primary goal is to identify and flag potential blackmail attempts generated by AI models before they can cause harm or duress. Automated cyber weapons and exploitation of code AI-driven cyber attacks pose a significant threat to global cybersecurity. Advanced AI models can exploit vulnerabilities in software code or carry out sophisticated, targeted cyber-espionage campaigns. Automating these attacks can lead to a rapid escalation in the scale and impact of cyber warfare. Solutions: Robust cybersecurity practices and investment in AI-driven defense mechanisms can help mitigate the risks of AI-powered cyber attacks. Collaboration between governments, technology companies, and cybersecurity experts is essential for
  • 19. 19/25 staying ahead of emerging threats. AI-driven security systems can detect and respond to AI-generated cyber threats. By analyzing patterns in code and identifying vulnerabilities, these systems can proactively secure software, reducing the risk of AI-generated exploitation attempts. Open-source software development can be made more secure by using blockchain technology to maintain an unalterable record of code changes and updates. This can ensure the integrity of the code and help detect unauthorized modifications. Moreover, bug bounties can incentivize identifying and reporting vulnerabilities, discouraging AI-generated exploitation attempts. Synthetic relationships AI-generated content can create artificial personas, leading to synthetic relationships in which individuals interact with AI-generated entities, unaware of their artificial nature. This can have profound psychological implications and contribute to the erosion of trust in human interactions. Hence, establishing ethical guidelines for AI-generated content and promoting transparency in human-AI interactions is essential.
  • 20. 20/25 Solutions: A decentralized reputation system can help users identify trustworthy counterparts and promote transparency in human-AI interactions. Most of the solutions referred to here are based on either of the following: 1. Building edge-based AI models to analyze and predict content accuracy and authenticity involves several key steps. These models must be optimized for low latency, low power consumption, and efficient resource usage to run smoothly on edge devices such as laptops, smartphones, or IoT devices. Edge-based AI models can significantly address the fake content problem by offering real-time detection and alerting capabilities on end-user devices like smartphones or laptops. The primary goal is to identify and flag potential blackmail attempts, fake content, and suspicious scams generated by AI models before they can cause harm or duress. Here is how edge-based AI models could work: Content analysis and pattern recognition: Develop an edge-based AI model to analyze text, images, or videos to identify patterns, linguistic cues, or visual features typically associated with AI-generated blackmail content. By training the model on a diverse dataset of genuine and AI-generated blackmail attempts, the model can learn to differentiate between legitimate messages and potential threats. Context-aware analysis: To improve the accuracy of detecting AI-generated blackmail attempts, the edge-based AI model should consider contextual information, such as the sender’s identity, message history, or the relationship between the sender and the recipient. This context-aware analysis can help the model better understand the intent behind the content and reduce false positives. Real-time detection and alerting: Since edge-based AI models run directly on user devices, they can offer real-time analysis of incoming content, such as emails, messages, or social media interactions. If the model identifies a potential AI- generated blackmail attempt, it can immediately alert the user, allowing them to take appropriate action before being manipulated or coerced. Privacy preservation: By running the AI model on the edge device, users’ data can be analyzed locally without being transmitted to external servers. This approach helps preserve users’ privacy and ensures sensitive information remains secure. Continuous learning and adaptation: As AI-generated blackmail techniques evolve, the edge-based AI model must adapt to new patterns and strategies. Implement a mechanism for the model to receive periodic updates and improvements, ensuring it stays up-to-date with the latest AI-generated blackmail techniques. User feedback and reporting: Enable users to provide feedback on the edge- based AI model’s performance and report false positives or negatives. This feedback can be used to refine the model and enhance its effectiveness in detecting AI-generated blackmail attempts. Collaboration with authorities: The edge-based AI model can facilitate collaboration with law enforcement or cybersecurity agencies by automatically reporting detected AI-generated blackmail attempts or providing anonymized data to improve understanding of emerging threats.
  • 21. 21/25 By implementing edge-based AI models to detect and prevent AI-generated blackmail attempts, users can benefit from real-time protection, privacy preservation, and a proactive approach to combating this growing problem. This approach empowers individuals to take control of their digital security and helps create a safer online environment for everyone. Building an edge-based model out of the box is not easy. The challenges in developing an edge-based AI model for detecting and preventing AI-generated scam attempts include the following: Data collection and labeling: Obtaining a diverse and representative dataset and the labor-intensive process of annotating the data accurately for model training. Model development and optimization: Balancing computational efficiency with predictive performance, requiring experimentation with various architectures and optimization techniques. Limited computational resources: Adapting the AI model to the constraints of edge devices, which have limited processing power, memory, and battery life compared to cloud-based servers. Adaptability to evolving threats: Continuously updating and refining the model to address ever-changing AI-generated blackmail techniques and strategies. Real-world testing and validation: Ensuring the model’s effectiveness in various real-world scenarios, contexts, and on different edge devices. Integration with existing systems: Collaborating with third-party providers to integrate the model into messaging systems, email clients, or social media platforms. Regulatory compliance and privacy considerations: Addressing privacy concerns and complying with data protection laws and regulations while implementing privacy-preserving techniques. 2. Build a solution to trace AI-generated content using blockchain records. The proposed architecture aims to enhance the traceability of AI-generated content by integrating the output layer of a large language model (LLM) or a neural network with a public blockchain. This approach creates a transparent and tamper-proof record of both the input data and the AI-generated output. Let’s break down the architecture into its main components and explore how they work together.
  • 22. 22/25 Blockchain Bridge Blockchain Network Blockchain Explorer Input + Output Prompt Completion Output Softmax Linear Add & Norm Feed Forward Feed Forward Add & Norm Add & Norm Add & Norm Add & Norm Multi-Head Attention Masked Multi-Head Attention Multi-Head Attention Output Embedding Input Embedding Positional Encoding Outputs (Shifted right) Inputs Positional Encoding LeewayHertz
  • 23. 23/25 Neural Network: A neural network typically consists of multiple layers, each performing specific computations to process the input data. The architecture of these models can vary greatly depending on the problem they are designed to solve. In the case of language models, they are designed to understand and generate human-like text based on the input they receive. Output layer: The output layer represents the final layer of the neural network responsible for producing the output. This layer consolidates all the information processed by the previous layers and generates the ultimate response the user views. In the proposed architecture, this layer would be connected to the blockchain. Blockchain bridge: The blockchain bridge is a crucial component that connects the output layer of the LLM’s neural network to the public blockchain. This bridge is responsible for transmitting the data (input and output) from the AI model to the blockchain network securely and efficiently. It also ensures the data is properly formatted and compatible with the blockchain’s data storage structure. Blockchain: A blockchain is a decentralized, distributed ledger that records transactions or data in a transparent and tamper-proof manner. In this architecture, the public blockchain is a permanent record of the input data and the AI-generated output. Each entry on the blockchain contains information about the input, the AI- generated response, and a timestamp, making it possible to trace the origin and history of the content. Combining these components, the proposed Web3 solution creates a transparent, traceable, and verifiable record of AI-generated content. This architecture has several benefits, including: Enhancing trust in AI-generated content by clearly recording its origin and generation process. Facilitating content verification by allowing users to trace the content back to its source. Deterring malicious use of AI-generated content by making it more challenging to manipulate or falsify records on the blockchain. While the proposed architecture offers an approach to enhancing the traceability of AI- generated content, decentralized ledgers alone may not solve all the problems associated with AI-generated content. For instance, they cannot directly address the challenges of detecting deep fakes or other highly realistic fake content. Moreover, integrating blockchain technology with existing systems may require significant infrastructure and regulatory changes. Several potential drawbacks and challenges need to be addressed:
  • 24. 24/25 Scalability: Recording all input-output pairs of AI-generated content on a public blockchain could lead to large amounts of data being stored. This can result in high storage costs, increased resource consumption, and slower transaction processing times, which could impact the overall performance and usability of the system. However, we can introduce asynchronous record creation. Privacy: The transparent nature of public blockchains might raise privacy concerns, especially if the input data or the generated content contains sensitive or personal information. Revealing such information on a public blockchain could expose users to privacy risks and potential data misuse. Integration complexity: Connecting the output layer of an LLM or neural network to a public blockchain may require significant development effort, technical expertise, and potentially new frameworks to ensure seamless integration. This could increase development time, costs, and potential technical challenges. Latency: Writing the input-output pairs to the blockchain may introduce latency in the AI-generated content delivery process. Depending on the specific blockchain platform and its transaction processing time, users might experience delays receiving the AI-generated responses. Data redundancy: In some use cases, recording every input-output pair on the blockchain might not be necessary or efficient. For example, suppose an AI model is used for casual conversations or generating low-risk content. In that case, the need for permanent storage of such data might be redundant and could contribute to unnecessary blockchain bloat. Legal and regulatory compliance: Implementing the proposed architecture could introduce new legal and regulatory challenges. For instance, data protection laws like GDPR might require modifications to the system to ensure compliance, particularly in data storage, access, and user consent. Endnote With the potential to influence various aspects of the digital landscape, the implications of AI in Web3 are significant. As we continue to explore and understand the applications and implications of AI in the Web3 ecosystem, we can expect to witness notable advancements and innovations in the times to come. As businesses and individuals increasingly rely on AI-generated content to enhance productivity and efficiency, it is crucial to understand the challenges associated with this technology. In this article, we have also delved deep into the potential risks of AI-generated content and offered solutions to mitigate these concerns. While some of the solutions presented here may seem far-fetched, our goal is not to prescribe a definitive path forward but rather to address and inform about potential issues that could arise in the future as the convergence of AI and Web3 technologies accelerates. The proposed solutions are neither complete nor fully developed but serve as a starting point for brainstorming and further exploration. By discussing these ideas, we hope to encourage critical thinking and stimulate conversations about addressing the challenges associated with AI-generated content in the context of Web3.
  • 25. 25/25 As we embark on this journey together, it’s important to remember that the power of AI is not only in its ability to drive success to businesses but also in its capacity to impact all aspects of our lives. By fostering a culture of open dialogue, mutual understanding and collective problem-solving, we can navigate the challenges and opportunities associated with AI-generated content in Web3, creating a more secure, privacy-preserving and inclusive digital world for all. The need of the hour is to embrace this exciting technological frontier and work collaboratively to ensure that the benefits of AI are harnessed responsibly and effectively in the Web3 ecosystem. If you want an AI-powered Web3 product, our tech experts can help you. Let’s discuss the requirements for your next intelligent solution!