Guthrie mayes pr crisis comm. presentation 2 1-2010

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Guthrie mayes pr crisis comm. presentation 2 1-2010

  1. 1. Guthrie/Mayes Public Relations
  2. 2. Media coverage of a crisis <ul><li>Day One media stories – explain what happened. </li></ul><ul><li>Day Two media stories – follow up on victims, recovery, etc. </li></ul>
  3. 3. Media coverage of a crisis <ul><li>The big question? </li></ul><ul><li>“ How was it handled?” </li></ul>
  4. 4. Communicating During A Crisis <ul><li>Initial steps following a crisis </li></ul><ul><li>Provide immediate and appropriate aid for those affected </li></ul><ul><li>Take measures (if necessary) to prevent further crisis </li></ul><ul><li>Contact family of affected persons </li></ul><ul><li>Compile initial comments for media </li></ul>
  5. 5. Communicating During A Crisis <ul><li>Have one person serve as media spokesperson </li></ul><ul><li>Ensures consistent, clear message </li></ul><ul><li>Spokesperson cannot go at it alone … he/she will need help in compiling information, messages </li></ul>
  6. 6. <ul><li>Conduct periodic news briefings </li></ul><ul><li>Avoid one-on-one interviews </li></ul><ul><li>Don’t go “off the record” </li></ul>Communicating During A Crisis
  7. 7. <ul><li>Three messages following a serious injury or accident </li></ul><ul><li>Express sincere concern for the injured and for others affected </li></ul><ul><li>Demonstrate that you are taking action to determine exactly what happened … how it happened … etc. (working with authorities) </li></ul><ul><li>Measures will be taken to ensure that such an incident does not occur again </li></ul>Communicating During A Crisis
  8. 8. <ul><li>Toyota recall: Could cars' throttles could go haywire from interfering radio waves? (From USA Today: http://bit.ly/apIIsZ ) </li></ul><ul><li>Toyota offers pedal fix, apologizes to owners (From The Detroit Free Press: http://bit.ly/b0hbzg ) </li></ul><ul><li>Toyota's woes drag down entire industry (From CNN: http://bit.ly/awQjg9 ) </li></ul><ul><li>WATCH: Toyota President Denies Cover-Up (From ABC News: http://bit.ly/bAvRbK ) </li></ul><ul><li>Toyota Faces Fallout Over Recall (From The Wall Street Journal: http://bit.ly/airO6X) </li></ul>

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