1. Entrepreneurship for Sustainability
From the beginning, a core value of Digicel Jamaica and its Foundation has been giving back to the
communities that have allowed the company to grow from strength to strength. In partnership with
schools and communities, multi-purpose courts have been installed, musical instruments provided
to students, heritage sites restored and community centres built. In 2009, the Foundation began an
intentional shift, to focus on deepening impact by making investments in sustainability.
Since then, through renewed partnerships with the Jamaica Social Investment Fund (JSIF) and the
University of the West Indies (UWI), sustainability and entrepreneurship have become central to the
Foundation’s strategy to help achieve Jamaica’s Vision 2030 to make the country the place of choice
to live, work, raise families, and do business.
Back to Roots Initiative:
estimated number of
jobs created from
2012-2014
1,001
Coronation Market:
Persons directly
impacted
Youth Entrepreneur
Programme (I Am the
Change) Students
3,000
5,845
Back to Roots:
Persons directly
impacted
Redemption Arcade:
Persons directly
impacted
3,003
411