In the dynamic world of business, effective planning serves as a cornerstone for success. "Business Planning... A Module-Based Approach" offers a comprehensive guide to this critical endeavour. Co-authored by seasoned experts with a rich academic and entrepreneurial background, the book serves as a crucial resource for business students, aspiring entrepreneurs, and established professionals alike. Key Features: * Modular Structure: The book is meticulously structured into modules that cover the spectrum of business planning. From executive summaries to competitive analyses, each module offers focused insights into its subject matter. * In-depth Content: The book bridges the gap between academic theories and real-world applications. Who Should Read This? * Business students looking to deepen their understanding of business planning * Entrepreneurs in the ideation or scaling phase * Professionals in roles like product management, strategic planning, and leadership * Consultants and advisors who want a comprehensive resource for client solutions In a world where the business landscape is constantly shifting, "Business Planning... A Module-Based Approach" provides the tools, strategies, and frameworks to not just navigate but also thrive in this complex environment.