"UX in organizations – all your bases are belong to us." (Niels Anhalt, Direktor, nexum AG) Ansätze und Praxisbeispiele für UX auf allen Ebenen: Welche strategischen Rahmenbedingungen müssen und können geschaffen werden? Was kann und muss auf taktischer Ebene passieren? Und welche operativen Praktiken sind zielführend? Presented at the third Agile at Scale - Köln Meetup on September 18, 2019. - https://www.meetup.com/de-DE/Agile-at-Scale-Koln-Meetup/

1. UX AT SCALE
3RD AGILE AT SCALE MEETUP
NIELS ANHALT / DIREKTOR NEXUM AG
17. SEPTEMBER 2019

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WAS IST UX?

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CORPORATE DESIGN
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USABILITY?
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ACCESSIBILITY
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6. 6
USABILITY
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USABILITY
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UTILITY
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CONVERSION DESIGN
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JOY OF USE
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JOY OF USE
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JOY OF USE
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BUSINESS VIABILITY
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THE FIVE LAYERS OF UX

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SCALED AGILE BUSINESS

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SCALED AGILE BUSINESS
STRATEGIC
TACTICAL
OPERATIONAL

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LEVELS FOR UX
STRATEGIC
TACTICAL
OPERATIONAL

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LEVELS FOR UX
STRATEGIC
TACTICAL
OPERATIONAL

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ALL YOUR BASE ARE BELONG TO US
STRATEGIC
TACTICAL
OPERATIONAL
1 True Interdisciplinarity
1

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TRUE INTERDISCIPLINARITY
Wer sorgt für gute UX?
Wer ist verantwortlich
für gute UX?

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TRUE INTERDISCIPLINARITY

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ALL YOUR BASE ARE BELONG TO US
STRATEGIC
TACTICAL
OPERATIONAL
1 True Interdisciplinarity
2 Community Building
1
2

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COMMUNITY BUILDING2

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COMMUNITY BUILDING
NETZWERKORGANISATION
2

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COMMUNITY BUILDING2

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COMMUNITY BUILDING
KOMPETENZTEAMS
PEOPLE
PROCESS
TOOLS
2

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COMMUNITY BUILDING
INTERESSENGEMEINSCHAFTEN
2

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ALL YOUR BASE ARE BELONG TO US
STRATEGIC
TACTICAL
OPERATIONAL
1 True Interdisciplinarity
2 Community Building
3 Customer Insights + Contact
1
2
3

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CUSTOMER INSIGHTS + CONTACT
CENTRALIZED
INSIGHTS POOL
3

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CUSTOMER INSIGHTS + CONTACT
CENTRALIZED
INSIGHTS POOL
Nuggets Storytelling
3

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CUSTOMER INSIGHTS + CONTACT3

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CUSTOMER INSIGHTS + CONTACT3

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CUSTOMER INSIGHTS + CONTACT3

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ALL YOUR BASE ARE BELONG TO US
STRATEGIC
TACTICAL
OPERATIONAL
1 True Interdisciplinarity
2 Community Building
3 Customer Insights + Contact
4 BUSINESS is UX, UX is Business
1
2
3
4

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BUSINESS IS UX, UX IS BUSINESS
Ein Geschäft ist ein
Tauschvorgang zwischen
Wirtschaftssubjekten, der die
Erzielung oder Verwendung
von Einkommen zum Ziel hat.
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BUSINESS IS UX, UX IS BUSINESS4

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BUSINESS IS UX, UX IS BUSINESS
UX
Business
one integrated process
4

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ALL YOUR BASE ARE BELONG TO US
STRATEGIC
TACTICAL
OPERATIONAL
1 True Interdisciplinarity
2 Community Building
3 Customer Insights + Contact
4 BUSINESS is UX, UX is Business
5 Principles + Vision
1
2
3
4 5

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PRINCIPLES + VISION5

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PRINCIPLES + VISION5

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ALL YOUR BASE ARE BELONG TO US
STRATEGIC
TACTICAL
OPERATIONAL
1 True Interdisciplinarity
2 Community Building
3 Customer Insights + Contact
4 BUSINESS is UX, UX is Business
5 Principles + Vision
1
2
3
4 5

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AUF IN DIE DISKUSSION!

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BESTEN DANK.
NIELS ANHALT
Direktor / nexum AG
Telefon: +49 221 99886-302
E-Mail: niels.anhalt@nexum.de