Supply Chain Management of Rahimafrooz (Bangladesh) Limited.

1. Presentation on
Supply Chain Management of RAHIMAFROOZ

2. Company Overview The SBUs

4. Facilities Storage and Manufacturing

5. Facilities
Objectives of Facilities
Problem of Facilities
As RBL, key focus is to provide an efficient supply chain based workflow
so they maintain different level of efficiency and responsiveness.
Sometime products are damaged by lacking of maintenance.
Inventories are wasted by any mishit or any unwanted disaster, storm,
heavy rainfall etc.
Due to political instability sometime RBL cannot provide delivery in time
Sometime the customer demand exceeds our inventory capacity. At that
time organization cannot meet up the increase demand.

6. Inventory
• Raw Materials
• Work in Process (Goods)
• Finished Products
Locations
Mirpur Warehouse Savar Tejgon

7. Inventory
• Managing Seasonal Demand
• Stock Safety Inventory System
Objectives of Inventory
Highly Somewhat Somewhat Highly
Efficient Efficient Responsive Responsive
Rahimafrooz

8. Transportation
Modes of Transportation:

9.  Decisions of transportation effects facility and
inventory
• Since transportation is more than 30 percent of the logistics costs,
operating efficiently makes good economic sense.
• The mode choice aspects of transportation decisions are one of the
more strategic decisions

10. Private Transportation Vehicle :
• RBL has more than 130 trucks to carry goods
• Managing transportation in emergency situation
• Rahimafrooz Bangladesh Ltd. Has an efficient transportation system for their
supply chain. They focus more on cost-effective delivery than faster or quicker
delivery.
• To take the transportation decision in efficient form, RBL considers
transportation costs(inbound transportation costs, inter-facility transportation
cost, outbound transportation cost),customer location, shipment sizes ,etc.
Objectives of transportation related decision:

11. Information
Use of Information:
To maintain exchange of information they use some supply chain related
software. This software are provides them the statistical data for research
and analysis for supply chain management of their organization.
For Forecasting:
That Software they use are kept data history for research and
analysis or for statistical purpose.

12. For customer order receiving:
Objective of information related decision:
Though Rahimafrooz Ltd. Is responsive for their supply chain strategy but they are
mostly choose efficiency while they are making decision for the supply chain
management. Because maintain an IT department is much expensive and it mostly
operate through the machine rather than the operative.

13. Sourcing

14. Pricing
Cost based Pricing Value based Pricing
Cost-plus pricing is a pricing strategy in
which the selling price is determined by
adding a percentage markup to a
product's unit cost. In here RBL add
their additional expenses like, fixed
cost, variable cost, utility cost and also
related direct, indirect expenses etc.
In this strategy RBL, decide their products
price by measuring the value a customer
getting after obtaining it. They also consider
the experience, service and other values in this
strategy.
Pricing Strategy Used

15. Pricing: managing demand strategy
The relationship between demand and price is a positive
correlation; meaning if demand increases, then price will
increase as well. RBL increases its products price like –
batteries, IPS etc. when the demand toward these
products increases.
Promotional pricing strategy:
Promotional pricing is a kind of tools that help to attract
customer to purchase the product. RBL uses this
technique to increase customer interest, by providing
discount, offers, bonus through newspaper, magazines,
billboard and using other media.

16. Role of pricing in competitive strategy:
RBL seeks to satisfy customers offering high
quality and innovative products with
reasonable price. RBL is somewhat responsive
in fulfilling customer’s demands and somewhat

17. Recommendation
• Find alternative sources to marks and Spencer stores abroad.
• Increased marketing efforts.
• Strengthen existing resources, add complementary resources,
and develop new resources.
• Evaluation of current objectives and current strategy.

18. References
http://www.rahimafrooz.com
http://www.rahimafrooz-solar.com
http://www.sdnbd.org/rahimafrooz.htm
https://www.pwc.in/research-insights/2019/bangladesh-family-business-
survey-2019/innovation-and-discipline-rahimafrooz.html
https://www.slideshare.net/tanvirf/supply-chain-of-
rahimafrooz-ltd?qid=a5a08a6c-feb6-4fd9-8c91-
672726dda925&v=&b=&from_search=1

19. THANK YOU