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20 transactional email writing tips

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Practical tips on getting more transactional emails - those sent to an individual based on an action they have taken - opened.

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20 transactional email writing tips

  1. 1. 20 email writing tips for Transactional emails. A collection of tips compiled from insights by today’s top email marketers
  2. 2. Improve your mailing list quality Just because it’s big, doesn’t mean it’s good. Theme #1
  3. 3. vv Segment your mailing list Personalize content by interests, hobbies, carreers and user behaviour. TransactionalBulk
  4. 4. Focus on your subject line Your subject line is the most important written piece of your email. Theme #2
  5. 5. vv Make your subject line relevant and enticing Take your time when writing a subject line - it’s the first thing that your readers will see... TransactionalColdBulk
  6. 6. vv Test out different formats Figure out which format your market likes best. TransactionalColdBulk
  7. 7. vv Try varying lengths of subject lines Different lengths of subject lines will also suit various emails differently. TransactionalColdBulk
  8. 8. vv Write straightforward subject lines for transactional emails Transactional
  9. 9. vv Try the casual approach If your subject line is casual and personalized, your readers will be more likely to open your emails. TransactionalColdBulk
  10. 10. vv Use sentence case Using sentence case in your subject lines makes them look friendlier and less formal. TransactionalColdBulk
  11. 11. Write great content If your reader is impressed by your subject line, the content had better not disappoint them. Theme #3
  12. 12. Have you seen the original guide where these tips are described in more detail? And the samples? See it now: www.kotive.com/email-writing-tips P.S. you can download actionable checklists for bulk, cold & transactional emails in the guide.
  13. 13. vv Be consistent Wherever possible, use similar layouts and color-schemes. TransactionalBulk
  14. 14. vv Make information easy to find and to understand Transactional
  15. 15. vv Don't let your emails get boring Add some comic relief to the end of your email, after the important information has been seen. TransactionalBulk
  16. 16. Your writing style How you write your content is just as important as what you write about. Theme #4
  17. 17. vv Write as if you are speaking to one person Write like you talk - avoid using words like 'inquiry', 'correspondence' and 'herewith'. TransactionalColdBulk
  18. 18. vv Have a clear Call to Action For the most part, an email without a Call to Action is a waste of time. TransactionalColdBulk
  19. 19. vv Order instructions chronologically Transactional Step 1: Log out and log back in again. Step 2: If that doesn't help, start by going to your Account Details page…
  20. 20. vv Say thank you Transactional People appreciate gratitude, and if they are a customer, they deserve it, too.
  21. 21. vv Use your P.S. wisely! Most readers start by reading the subject line, and then skip to the bottom of your email, reading the P.S. TransactionalColdBulk
  22. 22. Have you seen the original guide where these tips are described in more detail? And the samples? See it now: www.kotive.com/email-writing-tips P.S. you can download actionable checklists for bulk, cold & transactional emails in the guide.
  23. 23. Personalization Personalized mails have a 29% higher open rate and 41% unique click-through rate. Theme #5
  24. 24. vv Use their name! Instead of starting an email with 'Hello', why not try 'Hello, John!' TransactionalColdBulk
  25. 25. Practical tips In order to get accurate open rate results, there are a few things on the technical side that can help you out. Theme #6
  26. 26. vv Avoid spam filters Avoid common spam and 'sales-pitch' words and phrases, like 'No questions asked', 'Limited time only' and 'They're just giving it away'. TransactionalColdBulk
  27. 27. vv Optimize emails for mobile Over half of all emails are opened on mobile devices. TransactionalColdBulk
  28. 28. vv Make sure that they know they can reply “P.S. You can reply directly to this email if you'd like to get in touch.” TransactionalBulk
  29. 29. vv A/B test EVERYTHING In order to fine-tune your emails and make them the best that they can be, you need to test which variations come out on top. TransactionalColdBulk
  30. 30. Have you seen the original guide where these tips are described in more detail? And the samples? See it now: www.kotive.com/email-writing-tips P.S. you can download actionable checklists for bulk, cold & transactional emails in the guide.

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