Social Media effects on marketing and business

1. Social Media effects on
Business and Marketing
Koralyn McBride

2. Engagement with Audience
Engagement your audience helps with the marketing aspect
because you get input on your product. Engagement refers to
the connection between the customer and the brand. The
amount of engagement with the customer can build a better
loyalty to the brand. Social media is a easy free way for
marketers to interact with the audience.

3. Study Competition
You can gain insight into where you need to improve and what
not to do by seeing what your competition has posted on
social media. Can help you get a sense of how they market a
product or which trends they’re relying on.

4. Promote Customer Service
The criticism you receive over social media is very public by
nature, and a thoughtful reply shows that you are interested
in becoming better and listening to the peoples opinions.
Social media is also another outlet that can take customers to
customer service.

5. Build partnerships
Allows you to connect with other companies working in the
same space or in similar spaces that align with your business
goals. This is an effective way to find people to collaborate
with your business. One app that is very beneficial is LinkedIn,
a professional platform that allows you to explore potential
business partners, employers, or employees.

6. Keeping up on trends
When using social media, You can keep up with industry
trends. Just by searching with hashtags you can organize what
you are searching for. Paying attention to social media can
show you what your customers are interested in. As well as
where the brand could improve to meet the audiences needs.

7. Builds customer loyalty
By getting more views on your brand, you can build a greater
following and a more loyal customer base. When done
properly social media can help humanize your brand and
company while building trust, and loyalty.

8. Influencer Brand Deals
When done right, influencers can drive sales, increase brand
awareness. Using popular influencers, can bring a whole new
group of people to support your company and product.
Because Influencers already have the trust and loyalty with
their fans that will branch over to over to your brand.

9. Build a Reputation
Having a good reputation on social media could be crucial for
businesses. Especially these days since consumers depend on
social media for basic activities. When companies post
consistently it constantly reminds them about the brand.

10. Save on Marketing budget
Using social media as an outlet to share your brand with
consumers is very simple but mostly importantly FREE! As
well as, many apps such as TikTok and Instagram have shops
that allow you to sell your product and create videos for it to
promote your product.