1. Kody Burden
|426 Forest Drive, College Station, TX, 77840 | (940) 368-8182 | KodyBurden12@gmail.com|
EDUCATION
Texas A&M University, Mays Business School College Station, Texas
Master of Science, Marketing December 2016
Texas A&M University College Station, Texas
Bachelor of Science in Sport Management May 2015
GPA: 3.673
EXPERIENCE
Texas A&M Athletics College Station, Texas
Marketing Coordinator, January 2015 – Present
 Formulated marketing plans for specific Texas A&M sports and spearheaded promotional efforts for
sporting events
 Generated largest Women’s Basketball Breast Cancer promotion by handling order and distribution
of over 500 tee shirts
 Developed and administered marketing plan for Texas A&M Men's golf while managing daily
operations of tournament; resulted in enriched fan satisfaction and attendance
 Analyzed options available for creation of a group ticket sales promotion in which customers aspire
to bring several members to sporting events; implementation led to successful marketing of group
ticket packages
 Promoted fundamental brand concepts at 2015 Men’s NCAA Tennis Tournament; resulted in
enlargement of Texas A&M and the South Eastern Conference’s (S.E.C.) brand
Brazos Valley Bombers Bryan, Texas
Intern May 2013 – August 2013
 Acquired experience in ballpark and front office operations, concessions, ticket sales, public and
community relations, and game entertainment by partaking in over 230 hours of ballpark
management
 Supervised marketing campaign to grow marketability of the Brazos Valley Bombers at Post Oak
Mall in College Station
 Directed efforts to enhance customer relations by providing an unforgettable experience in
hospitality suites; resulted in increased sale of hospitality suites and customer retention
LEADERSHIP
Sophomores Leading and Motivating (SLAM) College Station, Texas
Counselor April 2013 – May 2014
 Mentored sophomores to develop leadership and goal setting skills by facilitating personal growth
 Recruited over 80 members to join organization with promotional campaign
 Organized conferences, community events, profit shares, bake sale, and various other methods to
raise organizational funds
SKILLS
Technical Skills: Knowledgeable with Microsoft Word, Excel, PowerPoint, and limited experience with
Adobe Photoshop