13. TAM
SAM
TM
High School
Students in
America
15 mil Students
not college
ready in
math
Students
who own a
smartphone
12 mil
8.4 mil
EA
Students who
struggle to pay
attention in
math
Our Market
14. Key Performance Indicators
Time spent
on app
Increased math
test scores
Number of repeat
visits
Percentage of parent
emails verified
Percentage of parent
data emails opened
Channel that yields
most visits