This document outlines a research study on tours and travels pricing and customer satisfaction. It discusses the research problems, objectives, sampling design and methodology. A questionnaire is provided to collect data from passengers in Davanagere on their travel preferences, perceptions of major competitors like Manish, VRL, SRS and KSRTC buses, and factors affecting satisfaction levels. Hypothesis statements are formulated to analyze relationships between gender and safety perception, income level and service quality, customer attraction offers, and agency profits based on resource utilization. The goal is to determine optimal pricing and improve customer satisfaction for tours and travels agencies.
2. RESEARCH PROBLEM
What are the possible ways to attract the target customer?
What is the range of prices customers willing to pay for torus and
travels ?
Who are the competitors?
What is the level of awareness among customer?
3. objectives
•To determine the agency objective and their implications
for pricing.
•To know the competitors.
•To know the satisfaction level of customers.
4. Sampling design
• Population definition : All the passengers of davanagere.
• Sampling unit : Individuals of davanagere.
• Sampling element : Manish tours and travels.
• Extent : Davanagere.
• Time : Feb- April 2016.
• Sampling technique : systematic technique.
5. QUESTIONARIES.Dear sir/madam,
We are the student of BAPUJI INSTITUTE OF ENGINEERING ANDTECHNOLOGY.
1st year MBA management trainees. we are conducting research aboutTOURS AND
TRAVELS. we are preparing some questionnaires.
1. Name:
2. Contact:
3. Gender:
a. male b. female
4. Occupation:
a. Business b. part time c. student d. other
6. 5.Who are the regular travellers?
a.Below 20 years b. 20 – 40years
c. 40 -65years d. 65 – 80years.
6. From traveller point of view is it Manish travel buses are safety?
a.Yes b. No
7.Which buses are more preferable buses?
a. Government b. Private c. Both
7. 9.Who are the major competitor's?
a. Government b. Private c. Personal vehicle's
10. Mention the income level of the travel agencies per month?
a. Below – Rs10,000 b. Rs 20,000 – 30,000
c. Rs30,000 – 40,000 d. Rs 50,000 & Above
11. Please rank for the following for satisfaction level?
a. Manish b.VRL c. SRS d. KSRTC e. other buses.
8. 13. Are you familiar to travel this bus?
a.Yes b. No
14. Private buses are too much satisfied?
a. Strongly disagree b. Disagree
c. Neither agree or nor disagree
d. Agree e. Strongly agree
15. How would you rate the quality of service this buses?
a. Excellent b. Good c. Fair d. Poor
9. Manish VRL SRS KSRTC
Price
Services
Safety
Facilities(wi-fi & other)
16. Rate the following ……..
1=Strongly disagree
2=Disagree
3=Neither agree or nor disagree
4=Agree
5=Strongly agree
10. Hypothesis statement
17. H0:There is a significant relationship between gender and perception
about safety travelling.
H1:There is no significant relationship between gender and perception about
safety travelling.
18. Ho:There is a significant relationship between income level and to gains
better service.
H1:There is no significant relationship between income level and to gains
better service.
19. Ho:There is an opportunity to customer giving short term offer because
attraction of customer.
11. H1:There is no opportunity to customer giving short term
offer because attraction of customer.
20. Ho:There is a substantial earning in the profits or non-
profit depending on agency resource and capability
effective utilization of available resource.
H1:There is no substantial earning in the profits or non-
profit depending on agency resource and capability
effective utilization of available resource