1. INTRODUCTION AND BUSINESS HISTORY
We are a south African manufacturing and research innovative based start -up specializing
in the automobile industry focusing on developing and improving solutions for all kinds of
tyre problems .
lPuncture Immune has been in existence for four months but the product has already
took off across Southern Africa and many other African countries within two months
after manufacturing our first product.
lKhutso Mamabolo the managing director has seven years experience in management
in a financial sector and two years experience as an entrepreneur in the manufacturing
industry
lThe skills she posses are ability to focus ,resilience ,dedication and determination.
lI believe my ability to create additional future products will only be limited by my
imagination
2. DESCRIPTION OF YOUR BUSINESS PRODUCT/BUSINESS IDEA
Puncture Immune is a liquid that is installed inside the tyre to repeatedly and continuously seal
all types of punctures as they happen for the entire life of the tire.
1. What needs does your product/busines address
lEliminates the amount of Downtime caused by tyre punctures
lPrevents Blowouts caused by tyre imbalances
lMinimize the cost of Excessive use of fuel caused by underinflated tires
lSaves money for the cost of premature tyre wear caused by under inflation
lHelps to prevent most of Road accidents caused by tyre failures
How is your product / business idea different?
l Most sealants use latex as one of their ingredient but there are drawbacks which include
disposal difficulty and cleaning of the residue on the tyre our sealants does not contain latex
lOther sealants use Ethylene glycol which is potentially poisonous and toxic which makes the
material dangerous,we use Propylene glycol which is safeand non toxic
lOur cycle sealant works for both prester and schrader valves whereby most sealant
compositions works only for scrader type valve and clogs the predta valve
lOther sealants contains asbestos fibres which is toxic to the tyre sealant we use rubber
particles and soft fibres
3.What business sector does your product / business idea fall into?
lManufacturing.
3. CUSTOMER ANALYSIS
Our forecast is to saturate the whole of Southern Africa. We plan to add 100 regular private
distributors in southern Africa alone by February 2017 and we have started and also open the
product to the Nigerian and Cameroonian market by February due to international
certifications.
South Africa Botswana Zambia Lesotho West Africa
Column1 5 2 1 1 0.25
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0.250
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CURRENT MARKET
South Africa Botswana Zambia Lesotho West Africa
4. GROWTH OPPORTUNITIES FORTHE BUSINESS
Disadvantages.
l Emergency inflators that repairs the puncture temporarily allowing the driver to drive to the place where the tyre can be repaired
l Low quality sealant exported from foreign countries that dries out and corrode rims
Advantages.
Today almost 95% of brand new vehicle are sold without a spare tyre making it difficult for drivers to continue with their journey after a
tyre puncture making it a great market opportunity for the sealant product line.
The desire to save money,-when motorist realise the effect of this product on their monthly savings, they will prefer having the
permanent solution instead of temporary repair method .It extend tire life to 25%, drive fuel cost to 10% and no price can be placed on
your safety on the road.
The market is also ready for product like this, this has been proven by the responds we have had so farthe product from our
competitorsis not visible and easily accessible to the motorists ,
How does the business make money
l Bulk sales to the distributors
l Daily installations of the product in vehicle tires
now
Forecast
July 2016 July 2017
Continental market share
(25%)
Local market share. (5%)
6. INVESTMENT
We need in total R350000 for a 20% stake of the business.Marketing &
Branding.
Equipments
sourcing &
Purchase.
R & D Patent Hire
TV & Radio Ad. (6
months)
20000x6 = R120000
Bigger mixer:
R100000.
R2000/month Provisional and utility
patent of our mixture
R7060
Book
keeper/business
admin: R8000/month
Website redo R3500. Pump:700x50=
35000
Social media & SEO
marketing(5 months)
10000x5 = R50000
Packaging:
R2000/200L
Forecast 13
drums/month:
