The Sulloway's Linkedin 101 presentation was to allow a user who does not have a Linkedin account to understand how to obtain one, while protecting privacy and in accord with New Hampshire’s Rules of Professional Conduct.

1. K e v i n M . O ’ S h e a , E s q . ,
C h r i s t o p h e r O ’ D o n n e l l , E s q . , a n d
M a r r i e l l e B . V a n R o s s u m , E s q .
S e p t e m b e r 2 8 , 2 0 1 5
LinkedIn 101

2.  T h e g o a l o f t o d a y ’ s L i n k e d i n 1 0 1
p r e s e n t a t i o n i s t o a l l o w a u s e r w h o d o e s n o t
h a v e a L i n k e d i n a c c o u n t t o u n d e r s t a n d h o w
t o o b t a i n o n e
 While protecting privacy
 And in accord with New Hampshire’s Rules of
Professional Conduct
 I f y o u a l r e a d y h a v e a n a c c o u n t , p l e a s e c o m e
b a c k t o t o m o r r o w f o r t h e L i n k e d I n 2 0 1
p r e s e n t a t i o n , w h e r e w e w i l l c o v e r :
Goal

3.  P r i v a c y S e t t i n g s
 G r o u p N o t i f i c a t i o n s
 A d j u s t i n g t h e v o l u m e o f e m a i l y o u r e c e i v e
 “ W h o ' s b e e n l o o k i n g a t m y p r o f i l e ”
 A d d i t i o n a l i n f o r m a t i o n o n e t h i c a l
c o n s i d e r a t i o n s f o r E n d o r s e m e n t s
 A d d i n g c o n t e n t t o y o u r L i n k e d I n a c c o u n t
 2 5 s o c i a l m e d i a t i p s t h e p r o s n e v e r f o r g e t
Linked in 201

4. Creating an Account
 It is as easy as logging on to the www.linkedin.com
and filling in your first and last name, and email. At
this stage, you also create your password.

5. Creating an account
 Once you enter data on this screen
 You will need to check your email and click on a link
 To activate your account

6. Educational Information
 Add where you went to college and law school, and
even high school if you believe it is relevant:

7. Work Experience
 Add your past employers:

8. DO NOT Allow Access to your Contacts
 Be sure to press SKIP on each of these. If you press
continue, LinkedIn will access your contact
information.

9. People you may Know
 This box appears on the top right of your HOME
page. Click connect to become friends or skip to
keep going down the list.
 LinkedIn finds people based on mutual friends and
similar interests or jobs.

10. Following
 Located at the bottom of your
profile page, it shows which
groups you choose to follow.
 You automatically follow any
schools you’ve added to your
education page, but you can
unfollow by clicking on the
school’s icon and clicking
unfollow.
 Click Discover more to find
other groups, or type in a person
or group

11. The 500+ Club
 After you reach 500 connections on LinkedIn, they
stop counting new ones on your profile. This doesn’t
mean that you are limited to 500 connections. All
visitors to your profile are shown “500+
Connections” and only you know the real number
since it appears on your LinkedIn homepage.

12. Joining Groups
 At the top, click
“Interests” and then
“Groups”. This page
will show you groups
that may align with
your interests.
 Also, you can find
groups by clicking on
“find a group” located
in the top right.

13. Content: Status Update
 Share events, honors,
news or anything else
that you would like
others to see.
 You can share with
everyone, by clicking
“public” or share with
only your connections
by clicking “just your
connections.”

14. Advertising
 N.H. Rule of Professional Conduct 7.2. Advertising
(a) Subject to the requirements of Rules 7.1 and
7.3, a lawyer may advertise services through
written, recorded or electronic communication,
including public media.
…
(c) Any communication made pursuant to this
rule shall include the name and office address of
at least one lawyer or law firm responsible for its
content

15. Endorsements
 N.H. Rule of Professional Conduct 7.4. Communications of
Fields of Practice.
A lawyer may communicate the fact that the lawyer does or does not practice
in particular fields of law. A lawyer shall not state or imply that the
lawyer is a specialist except as follows:
(a) a lawyer admitted to engage in patent practice before the United
States Patent and Trademark Office may use the designation "patent attorney"
or a substantially similar designation;
(b) a lawyer engaged in admiralty practice may use the designation
"admiralty," "proctor in admiralty" or a substantially similar designation; and
(c) a lawyer who is certified as a specialist in a particular field
of law by an organization that has been accredited by the American
Bar Association may hold himself or herself out as a specialist
certified by such organization.

16. Endorsements Continued
 From the New Hampshire Bar Association’s Ethics
Corner:
 In the context of LinkedIn, listing “banking law” and “insurance
law” under Skills and Expertise – or better yet, including a
statement in your summary description that you practice banking
and insurance law – would fall within the communications allowed
by Rules 7.1 and 7.4.
 You must be careful not to make a statement that creates unjustified
expectations, and you must not state or imply that you are a
specialist in either field unless you meet the criterion stated in Rule
7.4(c).
 Finally, you should review your profile periodically, whether on
LinkedIn or other sites, to ensure that a change to the website has
not caused an innocuous statement to become misleading.

17. Privacy: Disclaimer
 Example of a Disclaimer:
 DISCLAIMER: New Hampshire Rules of Professional Conduct prohibit attorneys
from stating or implying that the lawyer is a specialist except under certain
circumstances; however a lawyer may communicate the fact that s/he practices in
particular fields of law.
 Nothing in this LinkedIn profile is meant to state or imply that [Name of attorney]
is a specialist, but rather identify his areas of practice.
 Moreover, nothing in this LinkedIn profile is meant to create an unjustified
expectation about results that [Name of attorney] can achieve, or states or implies
that he can achieve results by means that violate the rules of professional conduct
or other law; or compares his services with other lawyers’ services, unless the
comparison can be factually substantiated.
 To the extent that this LinkedIn profile is deemed to be Advertising, [Name of
attorney] of Sulloway & Hollis, PLLC, with an office address of 9 Capitol Street,
Concord, NH 03301 is responsible for its content.

18. Connecting with Others
 You can narrow your selection by clicking on
CONNECTIONS, which is located at the top left on
your screen, or by typing a name or organization in
the box above.

19. Completing Basic Information
 You can edit your information by clicking on edit
box, which has a the shape of a pencil:

20. Basic Settings
 Go to the top right and click on your picture. From
there, click on Privacy and Settings:

21. Let's put it all-together
 Join us tomorrow for LinkedIn 201
 More about
 Privacy Settings
 Group Notifications
 Adjusting the volume of email you receive
 Who's been looking at my profile
 Additional information on ethical considerations for
Endorsements
 Adding content to your LinkedIn account
 25 social media tips the pros never forget

22. Let's put it all-together
 Video demonstrating the creation of a LinkedIn
Account
 http://www.sulloway.net/linkedin