Presentation About Affiliate Marketing

1. AFFLIATE
MARKETING
DIGITAL MARKETING CLASS
PRESENTED BY:
Kevin Gray Dasmasela
PRESENTED TO:
Bisnis Digital Class
UNIVERSITAS PGRI
SEMARANG

2. KEVIN GRAY DASMASELA UNIVERSITAS PGRI SEMARANG

3. AFFILIATE
MARKETING
A.K.A
ASSOCIATE PROGRAM
UNIVERSITAS PGRI
SEMARANG
INTERNET AFFILIATE MARKETING
DIRECT MARKETING
PERFORMANCE MARKETING
PARTNER MARKETING
PAY-PER-PERFORMANCE MARKETING
REFERRAL PROGRAM

4. FRADEL AND SPIES
WHO ARE THE KEY PLAYERS
THE AFFILIATE
PUBLISHER
THE MERCHANT
ADVERTISER
COSTUMERS OUTSOURCED
PROGRAM MANAGERS
OPMs
PRESENTATION TEMPLATE
FRADEL AND SPIES

5. FRADEL AND SPIES
TYPES OF AFFILIATE SITES
PRESENTATION TEMPLATE
FRADEL AND SPIES
SHOPPING
COUPON/DEAL
COMPARISON
SHOPPING
LOYALTY /
REWARDS
CONTENT
SEARCH
BLOGS /
FORUMS

6. EXAMPLE OF
AFFLIATES
SITES

7. FRADEL AND SPIES
MARKETING
CHANNELS
PAY-PER-SALE
REVENUE SHARE
PAY-PER-LEAD
COST-PER-ACQUISATION
COST-PER-IMPRESSION
EVERY 1,000 IMPRESSIONS
COSR-PER-CLICK
EVERY CLICK

8. FRADEL AND SPIES
WHAT IS AN
AFFILIATE
NETWORK ?
AN AFFILIATE NETWORK IS A
THIRD PARTY THAT ACTS AS
LIAISON BETWEEN AFFILIATES
AND MERCHANTS
• ALLOWS AFFILIATES TO FIND MERCHANTS
WHICH ARE SUITABLE FOR THEIR SITE
3. SERVICES INCLUDE TRACKING TECHNOLOGY,
REOORTING TOOLS, PAYMENT AGGREGATION AND
PROCESSING
2. ALLOW MERCHANTS TO FIND AFFILIATES SITES THAT
EXPANDS REACH THEIR TARGET AUDIENCE
4. PROVIDES A CREATIVE BANK OR REPOSITORY FOR
STORING AND ACCESSING CREATIVE ASSETS
5. IS NO COST FOR AFFILIATES TO JOIN

9. EXAMPLES
OF AFFILIATE
NETWORKS

10. FRADEL AND SPIES
HOW DOES IT WORK?
PRESENTATION TEMPLATE
• AFFILIATE OBTAINS MERCHANT
CREATIVE FROM AFFILIATE
NETWORK AND LOADS TO THEIR
SITE
FRADEL AND SPIES
2. CONSUMER VISIT AFFILIAT SITE AND
CLICKS MERCHANT BANNER
3. COOKI IS SET ON CONSUMER’S
BROWSER WHICH IDENTIFIES
MERCHANT, AFFILIATE AND LINK
5. AFFILIATE ID IS CAPTURED BY
MERCHANT IN REFERING URL
4. CONSUMER IS DIRECTED TO
MERCHAN SITE
6. CONSUMER MAKES PURCHASE FROM
MERCHANT
8. MERCHANT TRANSMITS SALES FILE
TO AFFILIATE NETWORK WHICH
INCLUDES AFFILIATE ID
7. COOKIE INFORMATION SENT TO
AFFILIATE NETWORK
9. AFFILIATE NETWORK TRACKS SALES
TRANSACTIONS WITH AFFILIATE ID AND
PAYS AFFILIATE

11. AFFILIATE
MARKETING
DIAGRAM

13. SUDAH
PAHAM?

14. ADA
PERTANYAAN?

15. SEKIAN DAN
TERIMAKASIH