The document provides information about Perfect Wedding Guide, a marketing company that connects wedding businesses to brides in Houston. On average, Houston brides are 27 years old and get engaged for 15 months before inviting 150 guests to their wedding. Perfect Wedding Guide reaches brides through various print and digital platforms, as they use both when planning their wedding. The company distributes magazines, hosts wedding shows, and manages an online directory to help businesses effectively market to the mainstream bride in Houston.

1. media planning guide

2. who is she?
On average, the Houston bride is 27. Her groom is 29. They will
be engaged for 15 months, and invite 150 guests to their wedding.
There will be approximately 39,837 weddings in Houston in 2014.
67% of those brides will spend less than $20,000 on their wedding.
Perfect Wedding Guide is the resource for the mainstream bride. She’s savvy.
She’s practical. And she knows how to find what she wants for her big day.
Brides turn to more than one resource when planning their wedding. The
more places she sees you, the more opportunities you have to book business.
90% of brides use both print and digital resources to research their wedding.
91% of decision makers say it’s easier to remember a company’s brand or
product/service when seen in multiple outlets, like print, digital or at events.
Perfect Wedding Guide is targeted advertising positioned for the mainstream
bride, that reaches all budget levels, everywhere she is looking to buy.
Stats courtesy of The Wedding Report. Images by Castaldo Studios.

3. who we are.
Perfect Wedding Guide connects brides to businesses through the resources
brides use most when planning a wedding:
internet bridal shows mobile
print networking events bridal leads
Our comprehensive marketing package helps you reach brides effectively by
having a presence in all the places they are looking.
Perfect Wedding Guide is distributed in over 350 locations per year, in and
around Houston to help connect you to more brides. We’re in places such as
jewelry stores, bridal salons, reception venues, florists, photography studios
and more.
PerfectWeddingGuide.com receives nearly one million pageviews each
month! Your profile on our platform gives brides the ability to find out more
about you, including hearing from other satisfied customers!
Perfect Wedding Guide Wedding Shows attract thousands of brides who are
looking to buy. Our events are praised by both wedding professionals and
brides for their amazing fashion shows and prizes, and how easy we make it to
find exactly what they need to do business.

4. what we do.
print.
Perfect Wedding Guide has an unparalled print
product. It’s portable, free, and locally-focused, so
you’re exposed to brides near you. With entry points
for every advertising budget, we connect you to
brides that are ready to buy!
internet.
PerfectWeddingGuide.com gives brides the tools
they need to plan their wedding. Our galleries show
off the latest fashion and ideas for their big day.
National and local contests drive traffic. And we give
brides a comprehensive overview of your business,
putting you in the driver’s seat with total control of
your PerfectWeddingGuide.com professional profile!
leads.
Perfect Wedding Guide
gives you 24/7 access to
brides. Our leads database
allows you to customize the
way you search for leads,
and our permission-based
email tools protect your
online reptuation while putting you in touch with
brides that want to hear from you!
events.
Perfect Wedding Guide
Wedding Shows attract
thousands of brides with
top-notch fashion shows
and valuable giveaways, and
give you the chance to meet
with them face-to-face.
Our local wedding guild events give you
the chance to interact with other wedding
professionals and build your network.

5. specs.
ad creation
Our designers can create an advertisement that helps
tell the story of your product or service. Contact your
account executive for details on this service.
digital file submission
If submitting your own ad, provide a high-resolution,
print-ready PDF file with fonts and images embed-
ded, without crop marks. We accept any of the Adobe
Creative Suite programs; however fees may apply. We
cannot accept ads created in Word, Publisher, or other
software not intended for print publication.
Since left or right placement of full page display ads
is not guaranteed, the live area noted in our diagram
is centered, providing for the ad to be placed on ei-
ther left or right. If your ad is left/right-specific, or you
prefer the QR code be on the outer edge of the page,
consider submitting both a left- and right-hand version.
submitting digital ad files
Submit files at a minimum resolution of 300 dpi (dots/
pixels per inch). Files submitted at a lower resolution
may be accepted for print, but can result in a softer
image on the final product. Photos taken from the
Web (72 dpi JPEGs or GIFs) will NOT be accepted.
include all fonts. Adobe Type 1 or OpenType fonts are
preferred. You may also convert text to outlines.
include all linked images. Placed images must be
saved at a minimum of 300 pixels/inch as TIF or EPS
files, and should be in CMYK or Grayscale mode.
All electronic documents must be accompanied by a
press-quality printed color proof of the ad. Without a
proof and files submitted exactly to our specifications,
we are not responsible for issues with the ad, including
color issues. Ads that do not conform to these stan-
dards must be modified, and may be subject to addi-
tional charges, up to full production rates.
profile ad specifications
photos. Provide one photo for a half page profile ad;
three photos for a full page profile. Avoid placing text,
logos or like elements within photos.
copy and contact info. Full page profile ads contain
approximately 70 words of text. Copy may need to be
edited to fit. Half page profiles will contain approxi-
mately 50 words of text.
Profile ads allow 4 lines of contact info, which can in-
clude a phone, street address, website and URL. Oth-
er combinations of second phones, multiple locations,
etc., may be used, but please note the 4 line limit.
logo. Provide a single, high-resolution company logo
for placement on a full page profile ad.
QR code. For full page profiles, provide your account
executive with the URL to which your QR code will be
linked.
downloads
Display ad specs
Profile ad specs
Foldout specs

6. connecting brides to businesses
713-747-9333 • fax 713-575-5312
houston.pwg.com • houston@pwg.com