1. Good research
tells a story.
Do you know yours?
Presentation to DPAA
September 2016

2. I’m going to talk about…
peoplecount – who we are
placescount – location analytics
value – for clients and tech partners

3. WHO WE ARE
Founded 1995 in Toronto
Location-based analytics:
 DOOH/OOH audience metrics
 Retail customer analytics
Clients:
 Audit bureaus
 Place-based media networks
 Outdoor media
 Retailers

4. SOLUTIONS
placescount – real-time location analytics
audiencescope – on-site surveys
 pedestrianscount – predictive model
 traffikcounts – GetTrafficCounts.com
 tripscount – vehicle exterior ad metrics

5. TECHNOLOGY AGNOSTIC
peoplecount
solutions
Wi-Fi
Beacons
Cellular
Video
analytics
Surveys
3rd-party
data
Predictive
models

6. TURNKEY SERVICES
Technology selection
Data collection
Analytics
Dashboard
Meaningful results

7. placescount
...it’s just like being there

8. placescount analytics
Number of people
Dwell time
Frequency
Footpath Analysis

9. placescount features
Anonymous, secure Wi-Fi analytics
Layer with beacons, video, surveys
Real-time and historical data
Dashboard and custom analytics

10. VALUE FOR
DPb NETWORKS
•Accurate, economical, real-time
•Follows DPAA guidelines
•Find the STORY in the data
•LAYER with other on-site research/tech

11. VALUE FOR
TECH AND DATA PROVIDERS
• Add VALUE to your data
 Data cleaning
 Calibrating with field tests
 Modeling; data fusing
• LAYER with other on-site research
• AUDIT and ground truth

12. Clean, filter, project, geofence

13. For more info or placescount demo:
Kelly McGillivray
President and Chief Methodologist
kelly@peoplecount.biz
866-491-0616 x222
@KMcGPeoplecount
www.peoplecount.biz