Both top-down and bottom-up approach is indispensable for setting up the creative organization. This preso is mainly about the top-down approach. Japanese only, sorry:p

1. Hello.

2. ~ ~

4. W
E
D
I

5. Wholeness
Environment
Diversity
Issue

6. Wholeness
Environment
Diversity
Issue

7. Wholeness

17. 1
TED
H.A.B.O

18. Wholeness
Environment
Diversity
Issue

19. Wholeness
Environment
Diversity
Issue

20. ~ ~

21. ~ ~

22. “Culture eats strategy for breakfast”

23. “Culture eats strategy for breakfast”
by Peter Drucker

26. “ Tigerspike
”

27. “ Tigerspike
”
“
”

30. Strategy
Structure
Systems
Shared
Values
Skills
Staff
Style

33. CultureCulture

37. WHY we do

38. WHY we do
WHAT we want to achieve

39. WHY we do
WHAT we want to achieve
HOW to achieve

40. WHY we do
WHO we want to be
WHAT we want to achieve
HOW to achieve

41. CULTURE OVER STRATEGY

42. CULTURE OVER STRATEGY

43. •
•
•
•
by Airbnb

44. • Genuine
• Exceptional
• Innovative
• Involved
by Adobe Systems

45. “
”
by SONY

49. We improve people’s lives through
technology.

50. We improve people’s lives through technology.

54. Tigerspike Way

55. Tigerspike Way

71. “Your first priority is to put some plants
in the office.”
Alex Burke - Group CEO, Tigerspike

88. ~ ~
…

89. Thank you
San Francisco
New York
London
Dubai
Singapore
Tokyo
Melbourne
Sydney
.
Kei Negishi
General Manager, Japan
kei.negishi@tigerspike.com