Remedy Espresso Analysis

Trimester
3, 2019
Kaylah Polzin
3040 MKT
Trimester 3, 2019
Remedy Espresso Digital
Assessment

3040 MKT – Digital and Social Media Marketing
Trimester 3, 2019 1
Table of Contents
Introduction ............................................................................................................................................ 0
Macro Environment Analysis .................................................................................................................. 0
Political Analysis.................................................................................................................................. 0
Economic Analysis............................................................................................................................... 0
Social Analysis..................................................................................................................................... 1
Technological Analysis ........................................................................................................................ 1
Legal Analysis...................................................................................................................................... 2
Environmental Analysis....................................................................................................................... 2
Meso Environment Analysis.................................................................................................................... 0
Market Analysis................................................................................................................................... 0
Competitor Analysis............................................................................................................................ 0
Gloria Jean’s Coffees....................................................................................................................... 0
Lotus Café and Catering ................................................................................................................. 1
BLVD Restaurant, Functions and Bar .............................................................................................. 1
Competitive Market Summary............................................................................................................ 0
Micro Environment Analysis ................................................................................................................... 0
Company Analysis ............................................................................................................................... 0
Digital Assessment.............................................................................................................................. 1
Summary............................................................................................................................................. 2
Consumer Analysis.................................................................................................................................. 3
Emily Braxwell..................................................................................................................................... 3
Matt Johns .......................................................................................................................................... 3
Susan Smith......................................................................................................................................... 4
Conclusion / Summary............................................................................................................................ 4
References .............................................................................................................................................. 5

Introduction
Since buying The Dark Horse, Remedy Espresso’s new owner has struggled with retrieving a new
customer segment. In order to grow customers, an online presence must be made. However, the
digital ability of the store is very limited, as it does not even have a website. It is important for an
online presence to be easily accessible and aesthetic for potential customers. The aim of this paper is
to present Remedy with problem-solving techniques to get the business following digital trends and
to reconnect with their customers. This report seeks to analyse what Remedy is currently doing now
and how to maximise turn around as well as the customer base. This analysis will be achieved in seven
key sections. Firstly, a Macro-environment analysis will display what is happening in the political,
economic, legal, technological, environmental and social aspects that could be affecting Remedy.
Secondly, a market analysis will outline the statistics of the growth of the café industry, Thirdly, a
competition analysis will outline how Remedy can get ahead of their top three local competitors.
Furthermore, a micro environment analysis will present Remedy with a six-month plan on how to
promote their company in the most effective ways. Lastly, the consumer analysis will review the target
market that Remedy aims to face. In todays global economy, organisations are seeking to reposition
their products, and it is vital that they analyse all these aspects and create a plan before taking action.
Building an online presence will extremely benefit the growth of Remedy.

Situation Analysis
Macro Environment Analysis
Political Analysis
2020 Business Tax
Incentives
 Tax return for assets worth up to AU$300,000.
 Tax return for wages paid to new employees.
 Remedy can consider investing the tax return from assets
purchased this financial year into marketing.
 Remedy can also consider hiring new staff.
 (Lian, 2019)
Award Wages  The hospitality industry is currently facing an award wages slam
down.
 The sudden attention has exposed the industry for incorrectly
offering traineeships for the long-term to pay employees less.
 Remedy must be conscious of paying their employees the correct
rates.
 If their employees are completing a Certificate III in Hospitality at
the restaurant, Remedy but be conscious of completing it in the
correct time.
 (Chung, 2019)
Consumer Law  The ACCC works to protect both business’ and customers for
quality.
 It also ensures that labelling and promotion is correct.
 This legislation means that Remedy should always be conscious of
what quality food they sell their customers.
 Remedy must also make sure that they know full facts of anything
that they promote and are always 100% honest.
 (Australian Consumer Law 2010, 2010)
Economic Analysis
Lower Socio-
Economic Area
 The Ipswich region is a lower socio-economic region.
 The spending per person in a household is lower than that in many
other Brisbane regions.
 This means that Remedy may not receive as much income as small
companies out of Ipswich.
 It also means that the rent will be cheaper than city restaurants.
 (Australian Bureau of Statistics, 2016)
Unemployment
Rate Steady
 Surprise job creation wave in Australia kept the growing
population from facing a growing unemployment rate.
 The government also initiated schemes for small business job
creation
 This means that people are remaining employed – particularly in
focus, Remedy’s customers.
 It also means that if Remedy needs more help, they can employee
staff and receive benefits for doing so.
 (Janda, 2019)
Inflation  Australia has observed a slow inflation increase.

Trimester 3, 2019 1
 However, with a larger population increase, inflation is essentially
decreasing.
 This means spending per household and per person is truly
decreasing.
 This may mean that Remedy could lose business to growing
families.
 (Martin, 2019)
Social Analysis
Ethical Conduct  Consumerism has become something people are conscious of
 It is important to people to lower their greenhouse gases through
consumption.
 It is also growing in importance that they are community and
locally focused consumers to support communities.
 Remedy must be conscious of where they source their food and
consumables.
Food Conscience  The statistics of vegan organic food consumption is drastically
increasing.
 Ethically, it is more important to people nowadays to have
environmentally friendly meals.
 Remedy might find that vegan and organic meals may sell better
than foods such as deep-fried meals.
 (Euromonitor International, 2019).
Eating Out  Eating out in Australia has increased quite substantially over the
past decade.
 Independent operators have received much of the growth.
 This benefits Remedy as they are in a stable industry.
 The fact that Remedy is independently owned means they are in
the most embraced branch of the food service industry
 (Euromonitor International, 2019).
Technological Analysis
Social Media
Trends
 Not only has social media use grown drastically;
 But social media marketing success has changed consumer
behaviour.
 To succeed against competitors, it is important that Remedy
presents themselves consistently on social media and uses the
growth to their advantage.
 (He, 2018)
Website Building  Google alone found that users visit 20 billion websites per day.
 Website building is so simple that you can now do it on your
phone.
 Remedy has only created a landing page. Their domain has simply
been linked, but they have no information on their website. It
makes them appear to be out of business.
 ("Google Search Statistics - Internet Live Stats", 2019)

Trimester 3, 2019 2
Search Engines  Search engines have made it efficient and easy to find a
company’s reputation online with a simple click
 93% of website traffic is directed by search engines.
 Whether it is website related reviews or presented by the search
engine, people curious about a business can find a rating almost
immediately, not to mention in-depth information and even
photos.
 Remedy must maintain a good reputation, high rating, and always
be conscious of how their store and products are presented.
 ("2019's Search Engine Statistics | 99firms - December 2019",
2019)
Legal Analysis
Food, Health and
Occupational
Safety
 There are many legislations protect staff and customers in
Australia.
 Food Act of 2006, Food Regulation 2006 and many more.
 Remedy must be thorough when doing risk assessments.
 They also must ensure that their food meets legal standards.
 Overall, Remedy must ensure their staff are educated and follow
all requirements.
 (Food Act 2006, 2006)
Single-Use Plastic
Ban
 All of Australia recently banned single use plastic bags
 With environmental awareness becoming more prominent, it is
smart the Remedy prepare for further legal developments
regarding waste.
 To lead by example, South Australia is drafting legislation to make
single use straws, polystyrene, containers and cups illegal.
 Remedy should start phasing out these items in 2preperation.
 (Gomes, 2019)
UberEats Contract
Revision
 The ACCC found that UberEATS were leaving restaurants out of
pocket for mistakes done by their contractors’.
 Restaurants were locked into this obscene contract with the
American company
 Meanwhile, delivery drivers were spilling food, stealing orders and
taking longer than needed trips – all at the expense of the
restaurant.
 Remedy is encouraged to make themselves aware of ACCC
legislation and if they are working with UberEATS, change their
contract that once the food leaves the restaurant, it is Uber’s
responsibility.
 (Chung, 2019)
Environmental Analysis
Plastic
Consumption
Issue
 In 2015, the world produced 381 million tonnes of non-reusable
and resource heavy plastic.
 Plastic uses a lot of greenhouse emissions, particularly coming
from oil.

Trimester 3, 2019 3
 It is becoming a great concern to people with the new studies of
global warming.
 Remedy should be conscious of their plastic use and offer
alternatives for customers.
 (Ritchie & Roser, 2019)
Food output /
Waste
 Fast Food has been found to contribute to almost 50% of food
waste in Australia.
 This statistic enrages a lot of society since the increase in
environmental and output awareness increase.
 For ethical conduct, Remedy should be conscious of any food
waste they have.
 If Remedy faces a large amount of waste one week, they should
give it to the needy, in order to increase their CSR.
 ("A Restaurant's Guide to Food Waste | Nisbets Articles", 2019)
Rather Extreme
Weather
 Australia’s summers are becoming hotter.
 Australia’s winters are becoming colder.
 Seasonal menus can help meet customers’ needs during extreme
weather.
 Remedy should offer seasonal menus with research conducted on
how to make a customer happy between seasons.
 ("Australia Average Temperature | 2019 | Data | Chart | Calendar |
Forecast", 2019)

Meso Environment Analysis
Market Analysis
The current Australian café and bar market is worth AUD$17.3 billion. Cafes bring in 3,808.5
million of this revenue. Being an independent operator means that Remedy Espresso shares
their 83 % market share with the other 7,110.0 individually owned cafes in Australia. The
consumer food service industry has seen substantial growth over the past decade, last year
alone was a 20% increase in purchases (Euromonitor International, 2019). Particularly,
independent operators have received a growth of 27.7% since 2013, as consumers are
searching for uniqueness and healthier food. Australians are known for their love of breakfast
or brunch with a side of coffee, making the industry popular and having high demand.
Furthermore, the growing knowledge means consumers demand healthier and more
environmentally friendly meals, which is not often found at chained restaurants (Euromonitor
International, 2019).
Competitor Analysis
Gloria Jean’s Coffees
The growing interest in independent cafes across
Australia proposes a threat to Gloria Jean’s’ success.
However, being the cheapest of the coffeehouse
franchises meant that it was the only one to pop up in
Springfield. This may reflect the quality of their coffee, as
they only have a 3.9 out of 5-star rating. Gloria Jean’s has
always been popular with their rewards program, offering
a free drink with every 10 purchases. However, their food
menu is limited to very sweet bakery items, light snacks or pies. Meanwhile, they offer an almost
seamless, extravagant drink menu. Fortunately for the growingly curious population, as a large chain,
Gloria Jean’s holds up to their corporate social responsibilities, standing for sustainability, innovation
2013 2014 2015 2016 2017 2018
Units 67,584.00 68,243.00 68,959.00 69,521.00 70,195.00 70,793.00
AUD million current prices 47,986.00 49,518.40 51,326.60 53,236.20 55,580.70 57,572.10
AUD million constant prices 47,986.00 48,314.10 49,334.50 50,524.90 51,766.60 52,493.20
0.00
10,000.00
20,000.00
30,000.00
40,000.00
50,000.00
60,000.00
70,000.00
80,000.00
Sales in Consumer Food Service (Five years)

Trimester 3, 2019 1
and community development from their farmers all the way to their consumers ("Gloria Jeans Coffees
- Australia | Gloria Jeans Coffees - Australia", 2019).
Lotus Café and Catering
As a fellow independently owned café, Lotus boasts a 4.8
out of 5-star rating on Google. However, the much more
expensive café just down the road has a larger budget for
quality control. Similar to Remedy, Lotus offers a catering
service. Lotus offers various loyalty discounts and customer
competitions, getting heavily involved in their consumer
community. The café has been running successfully for
seven years and hasn’t displayed any signs of struggle. They
open 7am every morning and close 3pm on weekdays and
12noon on weekends. Their menus are available on
numerous sites, their phone number easily accessible and
their restaurant quick to find. However, Lotus remains
unbranded ("Lotus Cafe and Catering", 2019).
BLVD Restaurant, Functions and Bar
BLVD’s mission is clear from the moment you land on
their site. To create a welcoming, family environment
boasting a joyful atmosphere, and to make all
occasions worthy. The restaurants thorough digital
media platforms make customers feel at ease. Their
google page displays a 4 out of 5-star rating; however,
the review count is over fourfold that of any of the
other competitors, meaning they see a lot more traffic
in their restaurant. Although they do not offer coffee,
they do sell another Australian favourite – alcohol.
Right down the road from Remedy, BLVD has their own
function rooms and corporate event packages on offer.
Their food is an exciting array of American burgers, grill and sides while their stunning architecture
offers aesthetically pleasing views. BLVD has a great advantage to ‘foodies’ and corporate events than
the rest of the competitors ("BLVD Restaurant | Restaurant – Functions – Bar", 2019).

Competitive Market Summary
Gloria Jeans Lotus I BLVD Remedy Espresso
Target
Market
Tired, caffeine-deprived people
who like a quick, easy stop and
fast service and don’t have time
for a busy café. Often an
impromptu stop when shopping.
Before work or lunch break 9-5
workers. Before going up their
office tower, one may like to get
a coffee to revitalise them for
work. Or to have a breakfast.
Businessmen and women for
corporate meetings
People celebrating an
occasion
‘Foodies’ and meat-lovers.
Local coffee lovers who support
local businesses. Often, they
have a routine for when they
get coffee and breakfast at
Remedy.
Product Extensive variety of espresso
favourites, creative chilled and
hot caffeinated or decaf drinks as
well as a growing food menu.
Breakfast food, and healthy
snacks that are served alongside
caffeinated and milky beverages.
Healthy conscious foods.
American slow cooked
barbecue restaurant with
meat grill, burgers and sides.
Attached is a bar.
Hearty coffee, also offering a
breakfast and brunch menu,
alongside a variety of novelty
drinks and milky favourites.
Price M Latte: $6.30
Chicken Toastini: $12
Latte: $5.00
Crispy Chicken Burger: $20
Drink: N/A
Deluxe Chicken Burger: $16
Latte: $4.00
Tropical Chicken Burger: $17
Promotional No direct (individual franchise)
social media
Well-known branding; currently
undergoing rebranding.
Use of generic social media –
Facebook and Instagram are
posted to multiple times a day.
Hardly posts on social media once
a week
No Branding
No website
Loyalty programs and heaps of
competitions regularly.
Consistent posting on social
media, particularly Instagram
Information is well known and
easy to find
Well created and easy to
navigate website that is
information dense.
No website
Uses social media less than
once a week
Limited branding
Distribution Located in the centre of shopping
centres or food courts, typically in
pedestrian heavy areas.
Inside the retail area of a block
which is full of corporate
skyscrapers.
Located on the top of the
boulevard, single restaurant
with lovely architecture.
Located near Springfield central;
a single café right near where
families spend their weekends.
Strengths Numerous blends with extensive
information
Offers CSR programs
Has a mission
One of a small group of
restaurants in the retail district of
numerous office buildings
Offers catering
Has function rooms
Offers catering
Clear vision and intention
Please review micro-
environment
Weaknesses Large franchise is stereotyped
with low quality
Lowest rating of all the
competitors
Only open during school hours
Food is more expensive
Most people don’t work on
weekends
Lower rating online
Does not sell coffee
In-house catering only

Trimester 3, 2019 1
HIGH
QUALITY
LOW
QUALITY
HIGH PRICE
LOW PRICE

Micro Environment Analysis
Company Analysis
Remedy Espresso offers a lot of benefits to their customers, allowing them to stand above the
competition with a unique value proposition. The dog-friendly café is one of a kind in Springfield,
offering a place for relaxation with canines, allowing most of the population to feel more welcome
with their best friends. The health-friendly menu supports many various dietary requirements, making
it easy for many people to dine in, when it is usually not. The poor digital marketing that Remedy has
set in place ranges from their highly lacking website to minimal positing on social media and is placing
the company at a disadvantage compared to many competitors. Remedy’s lacking online presence
offers the opportunity to start fresh and create a branded feed for their followers. Rather than putting
time and budget into mediums that many people no longer appreciate advertisement through, they
should focus on social media. Rolling in a loyalty plan could be a game changing move for creating
customer relationships and return customers. Overall, Remedy needs to focus on their social media,
online presence and their branding to ensure success in this every-changing, technologically reliant
society.
Strengths
Dog Friendly
Café
 Having a dog friendly café offers the opportunity for a larger group of
customers.
 It also offers the opportunity to extend to a canine menu.
 Many people love animals and it may increase social media following.
Environmentally
Conscious
 Remedy is trying to reduce their carbon footprint by using bio cups (plant-
based rather than using oil)
 They also sell reusable glass mugs.
Health
Conscious
 Facebook chatbot offers solutions for all dietary requirements, they also
offer popular diet foods such as keto and paleo.
 Offering a large vegan variety is vital to success nowadays.
Early Opening
Hours
 Opening at 5:30 am means they won’t be shut for any of the morning rush.
 Caffeine is needed in the early hours of the day.
 Combines with their healthy offerings – as people may come after some
early morning exercise.
Best price for
quality
 Compared to all the competitors analysed, Remedy offers the best priced
coffee for their quality of coffee.
Weaknesses
No Website  Aspect explained and supported where possible by citation from research
Poor Social
Media
 Aspect explained and supported where possible by citation from research
Open later on
weekends
 Opening at 7:30 on weekends may mean that there is a sleep in for staff,
but not many early morning exercisers change their routines for the
weekend.
 They may be missing quite a few customers before 7:30.
Low amount of
staff
 Although it means that there is a close connection between staff and
customers, having four staff doesn’t really offer much time for breaks or
opening longer (i.e for lunch or early morning rushes on weekends)
Opportunities
Loyalty Program  Offering a loyalty program or some community competitions encourages
customers to come back.
 Builds a strong customer and staff relationship.

Trimester 3, 2019 1
Promotional
Events
 Offer free drinks with the purchase of a main meal when tagging the social
medias in a post by customers may provide some exposure online.
 This could help grow and boost the social media until posting is consistent.
Expand on
Catering
 Offering catering as a service online and on the menu will allow for
education within the community the Remedy do indeed offer an out of
house catering service.
 Remedy could contact some businesses and use any connections to get a
boost in this aspect.
 Lastly, promoting catering in-store could make Remedy their regular’s next
choice for an event.
Open for lunch  Opening for lunch offers an opportunity for another meal rush.
 There aren’t many truly healthy lunch options that are high quality, giving
Remedy an advantage.
 Opening for lunch on just the weekends should be trialled.
CSR  Remedy could join forces with a charity to offer some CSR to the
community. It’s important for businesses to have a value and to support
those in need with the returns from customers.
Threats
Competitors  Just down the road is Lotus Café and Catering. This particular business
poses a threat as although they do have a more expensive range, they have
been open close to seven years without experiencing any troubles.
No social media
promotion
 Falling behind current trends can be detrimental to the exposure and
success of Remedy.
 Particularly to stay connected with customers, companies must follow what
is effective and what customers like.
Wasting energy on
an email database
 Nowadays, many people don’t appreciate email marketing.
 Extensive information, often irrelevant can be found annoying and
unspecialised.
 It is an ineffective way of marketing and communication.
 Particularly, spam can annoy customers to the point of no return.
 Social media is much more efficient, focused and gets people feeling
involved if conducted correctly.
Being picky about
reusable products
 Remaining using plastic waste while Remedy could purchase some reusable
products such as straws until they find one to satisfy all their needs is a
large deterrent to some customers.
Digital Assessment
The minimal online presence that Remedy does have is no more than a 4.9 out of 5-star rating,
which is extravagant. As well as an empty website and a delayed Facebook chatbot. In order to
increase digital marketing, Remedy must focus on the three main platforms: their website,
Instagram and Facebook. It is also important to try to spread the word about the catering that
Remedy has to offer. Furthermore, Remedy should consider their want to approach customers by
email and keep this strategy in mind over the developmental stages. Lastly, Remedy needs a
complete rebrand in order to keep all information from them in sync, so customers know exactly
who it is coming from. The following will present Remedy with a six-month attack plan to gain more
customers and followings.
Firstly, Remedy’s manager needs to determine a branding: a theme, colour and approach for all
digital medium and social media platforms. Then they can begin the six-month approach.

Trimester 3, 2019 2
Month 1:
Begin with a complete rebranding – make everything succinct and similar. In-store, the menus,
photo lighting and filters, business cards – and print out some loyalty cards too. Reprint all the
posters and A5 frames that the company currently has. ($200)
It is important to make a clear statement presence online. Hire a website developer to create a
moderate website. Within the next 30 days, create an outline of what Remedy’s website should look
like. Compile a folder of all the photos and files such as menus, maps and restaurant images that
should be displayed on the website. Make sure they look professional and follow a consistent
theme. Connect the domain to Facebook and Instagram. ($300)
Month 2: After placing the website up, ensure the social media are getting posted to via story at
least every 24 hours (non-permanent posts) – this shows customers that the café is lively, but
doesn’t stray from the theme of the social media. Meanwhile, hire a professional photographer for a
weekend ($300) and advertise on all digital forums that there will be free coffee for a photoshoot
and relaunch day ($200) this will provide Remedy with many photos to be used on social media over
time. Furthermore, it will provide customers with value and even invite new people to come and try
the high-quality products. Luckily, there are always people who buy extra when there is free stuff,
meaning there will still be profit flowing in.
Month 3: Now that Remedy is in the habit of posting every 24 hours to their stories, they can begin
posting videos and photos from the current day or from the relaunch. Cute dogs, happy customers
and creative photos of coffees and food always make for good content. As well, competitions once a
month from now on will help get the community involved. Each prize will be worth $100. ($300)
Month 4: Begin posting educational videos. Such as types of coffees and how to make them as well
as explaining the brews that are one offer. Promote these through AdInsights, GoogleSense and
Instagram Sponsor, as many of Remedy’s target markets would love to see this. As a boost, use the
full $200 left over from last month, and an extra $200 promoting similar content next month. Review
if this strategy is working so far.
Month 5: SEO results should reveal that Remedy’s interaction and following have increased since
becoming regular users – and high-quality content curators – on social media. Therefore, it is time to
consider if Remedy really want to be associated with an email spam newsletter – especially when
there aren’t really many deals or community events in store. Instead, this month, Remedy should
curate and make available promotions for catering services – make it aware in store and online that
Remedy can feed the party. Add a menu and an email order form to the website and socials.
Month 6: Review strategies once again. Hire another part-time staff member to help with the
catering that is about to launch ($500). This month hold a community event. Whether it be a dog
contest, baking competition or a catered event at the Springfield Lakes pool just across the road, for
families and friends. Use the money left over from month four and five ($500).
Month 4: Create, curate and make available catering services – make it aware in store that they are
offered, add a menu and email order form to the website.
Summary
Remedy Espresso presents three main digital challenges:
1. No website
2. No awareness for catering and no ability for online ordering for catering.

Trimester 3, 2019 3
3. No consistent social media posting or themes.
By following this six-month digital reposition plan, they should be steadily increasing their following,
as well as seeing a drastic increase in their interaction from their customers.
Consumer Analysis
Emily Braxwell
Emily is a 24-year-old Australian regular at remedy
espresso, you can find her there on a Saturday
morning with her group of friends whom she walks
with and her pug Braxton. Emily is a local wedding
planner who works with her friends and typically
does some of her business planning and brain
storming with the girls at remedy as they are all
coffee fanatics and can’t get enough of the variety
remedy has to offer. Due to Emily not having an
office she finds having a dog friendly café with a
peaceful vibe a fantastic workspace. Most of her
work network, like photographers, videographers’,
musicians and caterers keep up through social media
and she often uses social media to make new connections as well. Her poor saving ability and massive
only presence often leads to excess online shopping and late nights out with the girls. If the night with
the girls is a little too big you can regularly find her, and her squad getting breakfast and a coffee and
remedy the next day to hope for a hangover cure. Even if the hangover stays the food is always some
of their favourite and a food coffee always goes a long way.
Matt Johns
Matt is a recent graduate from the
University of Southern Queensland. In
partnership with a fellow alumnus, he
opened a business consulting company.
His drive for success is evident in his
diploma, which includes an honour
program. Their first client is launching a
new trampoline park near the Orion
Springfield Central Shopping Centre,
just five minutes away from Remedy.
For the opening day, it is Matt and his
friend’s responsibility to find family
friendly health foods and drinks,
amongst other things to cater for the event. Matt needs this day to go perfectly. He believes that
Remedy’s health-friendly, carb-dense catering menu will satisfy parents but also give children the
energy to have a full day using the trampolines to the max. While the parents are waiting, they can
enjoy a coffee at the espresso cart provided by Remedy. Not only do Remedy get free publicity to the
locals, and can hand out print media at the event, but they are also bringing the community together:

Trimester 3, 2019 4
one of Remedy’s values. Matt sourced Remedy by his extensive research of local food companies and
stumbled upon the name on Springfield Hotel’s website, where they recommend local foods.
Susan Smith
Susan is a mother of two, who’s children play
Saturday sport every weekend. After an early
morning and with two exhausted children, she will
often bring her family and their dog who is the
school team’s mascot to Remedy for brunch. Susan
also often gets a coffee on the way to the local
school drop-off; if not, it’s afterwards with the
other mums. Susan’s recurring visiting will truly
benefit from a loyalty program, and so would her
bank account. The stay at home mum is often seen
posting her breakfasts with the girls on social
media at Remedy.
Conclusion / Summary
In conclusion, Remedy’s missions and value propositions are close to perfect and can really resonate
with their customers, making them feel at home. However, with the number of independently run
cafes increasing and the extensive successful use of social media, it is important that Remedy jumps
on the bandwagon to ensure full exposure and maximum profits. From the analysis, this report
acknowledged that there are mutual benefits between Remedy and their consumers. Additionally, it
is vital that they begin connecting to their markets and reaching out as well as getting them involved
not only online, but in the community as well. Furthermore, Remedy must create a proper website
and decide what their growth goals are before determining what approach to give their social media
campaigns. Ultimately, this paper has highlighted the most effective way to spend Remedy’s digital
marketing money to maximise profit, reputation and connections with customers and the
community, in order to embrace what an independently operating café is all about.

Trimester 3, 2019 5
References
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