it is a report on Mother Dairy India

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1ST
SEMISTER
FINAL PROJECT
REPORT
SUMI JAIN
MBA 3
2019-0706-0001-
0001

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Contents
A. SECTOR INFORMATION..........................................................................................................5
A.1 Introduction .............................................................................................................................5
A.2 Industry Size /Contribution to GDP ...........................................................................................6
A.3 Market Overview......................................................................................................................8
A.4 Growth Pattern.........................................................................................................................9
A.5 Reasons for growth.................................................................................................................10
A.6 Porters Five Models of (FMCG) ..............................................................................................11
B. COMPANY INFORMATION ...................................................................................................13
B.1 Company Information .............................................................................................................13
B.2 Product Portfolio ....................................................................................................................15
B.3 Swot Analysis of Mother Dairy................................................................................................18
B.4 Target Market.........................................................................................................................19
B.5 Competitors Analysis of Mother Dairy.....................................................................................20
C. MARKETING ..........................................................................................................................22
C.1 Swot analysis of the Product (MILK).......................................................................................22
C.2 Marketing Mix of Milk ...........................................................................................................23
C.3 STP(Segmentation, Targeting, Positioning of Mother Dairy “MILK”.............................................25
D. HUMAN RESOURCE MANAGEMENT:..................................................................................26
D.1 Organization Structure ............................................................................................................26
D.2 Skills sets Requires in Company..............................................................................................27
D.3 Job Description and Job Specification of “MOTHER DAIRY”..................................................28
D.4 Selection Process of “Mother Dairy”........................................................................................30
D.5 Induction Program:.................................................................................................................31
D.6 Types of Training Provided in Mother Dairy ............................................................................32
D.7 Performance Appraisal of Mother Dairy...................................................................................32
D.8 Mother Dairy Employees Benefits: ..........................................................................................34
D.9 Performance Appraisal of Mother Dairy...................................................................................36
D.10 Organization Culture.............................................................................................................37
E. FINANCE................................................................................................................................39
E.1 Direct and Indirect cost of the Company...................................................................................39
E.2 Fixed Assets during the Year...................................................................................................39
E.3 Working Capital Requirement of the Year................................................................................39

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E.4 Ratios.....................................................................................................................................39
E.5 Turnover Ratio .......................................................................................................................40
E.6 ROCE (Return on Capital Employed).......................................................................................41

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A. SECTOR INFORMATION
A.1 Introduction
Full form- Fast Moving Consumer Goods (FMCG)
The Fast- moving consumer goods (FMCG) sector is the 4th largest sector of the Indian economy
It is characterized by high turnover consumer packaged goods, such goods that are produced,
distributed marketed and consumed within a short span of time.
FMCG Sector split into Three segments- Food & Beverages, Healthcare, Household
Food & Beverages accounts for 19 percent of the sector.
This segment includes health beverages, choclates, ice cream,
Staples/cereals, milk, fruits& vegetables, dairy products etc
Healthcare accounts for 31% percent of the sector.
This segment includes OTC products and ethicals.
Household accounts for 50% of the sector
This segment includes oral care, skin care, cosmetics/
Deodorants, paper products, fabric wash, cleaners etc
Fast Moving consumer goods (FMCG) or Consumer packaged goods (CPG) are products that are
sold quickly and at relatively low cost.
Examples include non- durable goods such as soft drinks, grocery items etc
FMCG Sector provides employment to around 3 million people.
FMCG products have a quick turnover and relatively low cost
FOOD AND
BEVERAGES
HEALTHCARE
HOUSEHOLD

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FMCG Industry is characterized by a well-established distribution network, low penetration
levels, low operating cost, lower per capital consumption and intense competition between the
organized and unorganized segments.
A.2 Industry Size /Contribution to GDP
 FMCG is the 4th largest sector in the Indian economy, the FMCG sector in India is
expected to advance to US$ 103.7 billion in 2020 from US$ 63.38 billion in FY18
 The Retail market in India is estimated at reach US$ 1.1 trillion by 2020 from US$ 840
billion on 2017, In Indian economy with household and personal care accounting for 50%
of FMCG sales in India
 Urban segment is expected to have a steady revenue growth at 8% in FY19 and the rural
segment is forecasted to contribute 15-16% of total income in FY19
 The retail market in India is estimated to reach US$ 1.1 trillion by 2020
The urban segment, which is generating more than 55% of revenue and it is a largest contributor
to the overall revenue generated by the FMCG sector in India
Growing
demand
India’s contribution to global consumption is
expected to get double to 5.8% percent by 2020
Attractive
opportuniti
es
India’s contribution to global consumption is
expected to get double to 5.8% percent by 2020
Policy
support
Initiative like food security bill and direct cash
transfer subsidies reach about 40 percent of
households in India
Many players like Patanjali, Dabur etc are planning
to expand into new geographies and categories
Higher
Investmen
t

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Well established distribution networks as well as intense competition between the organized and
unorganized segments are the main characteristics of this sector
Accounting for a revenue share of around 45% rural segment is large contributor to the overall
revenue is generated by the FMCG sector in India
Investment
Government has allowed 51% in multi brand retail. This would bolster employment and supply
chains and also provide high visibility for FMCG brand in organized in retail markets
Government Initiatives
The government of India has approved 100 percent foreign direct investment in the cash and
carry segment and in single brand retail along with 51% FDI in a multi- brand retail.
Worldwide sectorial contribution to the world economy
34%
28%
25%
6%
5%
2%
Sectorial Contribution
Europe
North America
Asia
Latin America
Africa
CIS and Baltics

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A.3 Market Overview
 Accounting for a revenue share of around 45%, rural segment is large contributor to the
overall revenue The sector is projected to grow 11-12 percent in 2019. It witnessed
growth of 16.5 percent in value terms between June-September 2018, supported by
moderate inflation, increase in private consumption and rural income. FMCG’ urban
segment is expected to have a steady revenue growth at 8% in FY19 and the rural
segment is forecasted to contribute 11-12 percent of total income in FY19. Post GST and
demonetization, modern trade share grew to 10% of the overall FMCG revenue, as of
August 2018
 generated by FMCG sector in India. Demand for quality goods and services have been
going up in rural areas of India. On the back of improved distribution channels of
manufacturing and FMCG companies Urban segment accounted for a revenue share of
55% in India.
 FMCG Companies are looking to invest in energy efficient plans to benefit the society
and lower cost in the long term.
TOP SIX BEST FMCGs COMPANIES IN INDIA 2019
 Hindustan Unilever Limited (HUL)
 Colgate- Palmolive
 ITC Limited
 Nestle
 Parle Agro
 Britannia Industries Limited

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 In the last five-year sector has seen a growth of 56.72% from the year 2014 to 2019.
 The reason behind the growth is increases income level, increases nuclear families,
urbanization, modified lifestyle of consumers, growth in rural market, awareness, more
use of e-commerce platform for distribution of goods, government push for FDI, more
variety of product
 Last month, Nielsen revised its growth forecast for the FMCG sector to 9-10% in 2019
from its previous outlook of 11-12%, citing a sharp rural slowdown.
A.4 Growth Pattern
 FMCG sector to grow 11-12% during calendar year 2019, a tad lower than a year ago
period due to higher base in 2018, the FMCG market grew 13.8% helped by favorable
macros such as GDP growth and inflation as well as manufactures passing of margin
expansion coming out of GST regime
 In the long run, with the system becoming easily compatible and more transparent,
demonetization is expected to benefit organized player in the FMCG industry
 The online FMCG market is forecasted to reach US$ 45 billion in 2020 and the number
of users in India is likely to cross 850 million by 2025
 Generated revenues worth US$ 49 billion in 2016 in India
 The revenues of the sector are forecasted to reach US$ 104 billion, by 2020
8
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80
54
100
76
93
0
20
40
60
80
100
120
140
160
Jan Feb Mar Apr May

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A.5 Reasons for growth
1-Demand for premium products growing at faster pace
In India many FMCG companies focused on improving quality of its products and are
consistently investing and research and development activities in order to launch innovative and
premium products especially in categories where the penetration level are closer to them to peak
levels
The premium products not only provide the incremental revenue growth for FMCG companies
but also helping improving the margins as premium products are priced as higher as compared to
mid and mass segment products
2- Focused on Rural market to achieve sustainable growth
Over 65% of India’s population stays in rural areas and they spend – 50% of their total spending
on FMCG products, Hence, rural market, accounting for 45% of overall revenue of FMCG
sector, is one of the key contributors to India’s F MCG growth story
Increased focus of the government on improving farmer’s income, digitization, smaller size
packets, rising awareness expected rise in per capita disposable income is likely to drive growth
for FMCG companies in rural India.
3- Sales from modern trade channel driven by e-commerce and digitization growing rapidly
2011
8% 2012
6%
2013
6%
2014
7%
2015
10%
2016
9%2017
8%
2018
12%
2019
15%
2020
19%
TRENDS IN FMCG SECTOR OVER THE YEARS

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FMCG has been operating through two primary sales channels- general trade and modern trade
(consists of supermarket, hypermarkets etc.
According to market researcher Nielsen’s Report, growing consumer trust and confidence in
online buying has helped e-commerce platforms to expand their share in India’s total FMCG
retail sales by as much as three times
4- Companies were quick to adapt to the changing scenario-
To lessen the pain, companies were quick to manage inventory and distribution during the note
ban, increasing credit period for trade strapped for cash, In recent months, companies have been
talking to traders to switch to digital payments to ensures seamless transfer of goods.
Most FMCG companies admit that business will take time to return to normal in rural areas
owing to the note ban. So the focus for them will be on pushing sales in urban areas. While rural
constitutes a third of FMCG, two-thirds continues to come from urban areas so for the medium
to short term emphasis on urban till rural returns to normal, say analysts, is not a bad idea.
A.6 Porters Five Models of (FMCG)
Porter’s model can be applied to any segment of the economy to understand the level of
competition within the industry and enhance a company’s long- term profitability. The Five
Forces model is named after Harvard Business School Professor, Michael E. Porter
1- Threat of Substitutes: The threat of Substitutes is the availability of other products that a
customer could purchase from outside an Industry
2- Bargaining Power of Buyers: It refers to the pressure consumers can exert on businesses
to get them to provide higher quality products, better customers service, lower prices
3- Bargaining Power of Suppliers: It refers to the pressure that suppliers can put on the
companies by raising their prices, lowering their quality, or reducing the availability of
their products.
4- Competitive Rivalry: Competitive rivalry is a measure of extent of competition among
existing firms. Intense rivalry can limit profits and lead to competitive moves including
price cutting, increased advertising expenditures, or spending on service/ product
improvements and innovation
5- Threat of New Entrants: Threat of Entrants refers to the threat new competitors pose to
existing competitors in an industry. Therefore, a profitable industry will attract more
competitors looking to achieve profits.

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Threat of Substitutes
Bargaining Power of
Suppliers
Bargaining power of
Buyers
Competitive Rivalry
Threat of New Entrants
 HIGH- Presence of multiple brands
 Narrow product differentiation under many brands
 Price war
 MEDIUM- Huge investments in setting up distribution
network and promoting brands
 Spending on advertisements in aggressive
 LOW- Big FMCG companies are able to dictate the
prices through local sourcing from a fragmented group
of key commodity suppliers
 HIGH- Private label brands by retailers are priced at a
discount to mainframe brands limits competition for
the weak brands
 Highly fragmented industry as more MNCs are
entering
 HIGH- Low switching cost induces the customer’s
product shift
 Influence of making strategies
 Availability of same or similar alternatives

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B. COMPANY INFORMATION
B.1 Company Information
MOTHER DAIRY
Mother Dairy was commissioned in 1974 as a wholly owned subsidiary of the National Dairy
Development Board {NDDB}. It was an initiative under Operation Flood dairy development
program aimed at making India a milk sufficient nation. Mother Dairy sources a significant part
of its requirement of liquid milk from dairy cooperatives and village level farmer centric
organizations.
Its marketing about 4.45 million liters of milk per day. It commands 62% of market share in
organized sector in an around Delhi, primarily because of consistent quality and services.
Mother Dairy was set up under the operation flood project on second December 1974The dairy
was established on behalf of the Govt. of India, Ministry of Agriculture.
Mother Dairy is being managed by NDDB as a subsidiary unit retaining its independent
character
For the purpose of managing the dairy NDDB appoints managing committee. All the policy
matters decided by the management committee but the execution of all the policy decision
Mother Dairy is an ISO 9001;2008 (QMS), ISO 22000:2005 (FSMS) and ISO 14001:2004 (EMS
certified organization
Mother Dairy Fruit & Vegetable Pvt. Ltd., a USD 1.3 billion company is a leading manufacturer
of dairy products and processed foods with well established brands such as Mother Dairy
TYPE-Private
company
Headquarters-
Sector-1, Noida,
India
Founded- 1974
No of Employees-
3500
Revenue-₹7,000
crore (US$1.0 billi
on)
Indutry-Dairy,Pulses,
Fruitsand Vegetables,
VegetableOil

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THE CEO OF MOTHER DAIRY IS-
S. Nagarajan
VISION OF MOTHER DAIRY-
“Provide quality food and beverages to the consumer at affordable prices while ensuring fair
returns to the producers”
MISSION OF MOTHER DAIRY –
“Mother Dairy’s heritage is intrinsically linked to the cooperative movement in India. With
determination and pride we will continue to serve our farmers”

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B.2 Product Portfolio
MILK:
DAHI:
CHACH:
CHEESE:
COW MILK FULL CREAM MILK TOKEN MILK

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FRUIT YOGHURT
SHAKE
DIFFERENT FLAVOURS

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BARS:
CONE:
SANDWICH:

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B.3 Swot Analysis of Mother Dairy
STRENGTH:
1-Popular for its quality and affordable
price
2- Awell-recognized brand name
3- Procurement of milk from co-
operative dairies and vegetables from
farmers, providing them with fair prices
4- Technological advancement
WEAKNESS:
1- Limited no. of Mother Dairy and
Safal outlets
2- Difficult to maintain competetive
pricing
3- Vegetables and milk products are
perishable
OPPURTUNITY
1- Open more number of
Mother Dairy outlets
2- Market and advertise the
products
3-Increase its market share by
expansion in untapped markets
THREATS
1- Facing tough competetion from
competotiors like AMUL
2- Supply chain management of
competitiors are much better
3- Unstable economics condition in
India
4- Other competitiors brands

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B.4 Target Market
When Mother Dairy was formed, Consumers had limited purchasing power, and modest
consumption levels of milk and other dairy products
Thus, Mother Dairy adopted a low – cost price strategy to make its product affordable and
attractive to customers. This helped better creates its brand image in the household sector of the
society
Mother Dairy Unique Selling Preposition: “Good Quality Products at Affordable Prices”
To a Milk Producer – A Life Enriching Experience
To a Customer – An assurance of having Wholesome Milk
To a Mother – A Reliable source of Nourishment for her child
To the Country – Rural Development and Self- Reliance.
TARGETING
“A MASS MARKET PLAYER”
UNIQUE SELLING POINT
“QUALITY WITH AFFORDABILITY”
MOTHER DAIRY BUSINESS MODEL
Mother Dairy follows a unique business model, which aims at providing “value for
money” products to its consumers, “Happy food happy People” protecting the interestof
milk- producing farmers who are its suppliers……

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B.5 Competitors Analysis of Mother Dairy
AMUL
Amul is the Acronym for Anand Milk Union Limited, a dairy cooperative company in Gujarat.
India that markets a wide range of products including milk powders, milk, butter, ghee, cheese,
chocolate, shrikhand, ice cream and other making. It is the largest food brand in India. Amul has
spurred the White Revolution India, which has made India the largest producer of milk and milk
products in the world, Amul entered the pouched milk market in Kolkata in 2005 and then
onwards giving a tough competition to Mother dairy. Presently Amul has 40% of market share in
the branded milk segment.

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Britannia has been one of the Mother Dairy’s top Competitiors, Britannia was
founded in 1892, and its headquartered is in Kolkata, West Bengal. Britannia
competes in the packaged foods and meats industry; Britannia has 3,121 more
employees than Mother dairy
Kwality Walls

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C. MARKETING
C.1 Swot analysis of the Product (MILK)
jk
1- Strong Brand Image
2- Loyal Customer Base
3- Strong Product Portfilo
4- Huge Customer base in
Delhi- NCR
5- Best Quality
1. Limited no. of Outlets
2. Strong dependency on weak
3. infrastructure &
completely dependent on
villages for its raw material
4. Short self-life of its product
5. Increasing Cost of Operation
1- Scope of launching new
variants
2- Aggressive promotional
strategies an easy availability
in the market
3- Use internet to sell its
product
4- Potential to increase
awareness for other product
categories
5- Tie-ups
THREAT
COMPETITIORS
S
T
O
W
STRENGTH
WEAKNESS
OPPURTUNITY

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C.2 Marketing Mix of Milk
PRODUCT
Mother Dairy is one of the most popular and leading brand offering milk, milk based products as
well as other food items
The diversified product portfolio of Mother Dairy which deals mainly in milk and milk products
includes:
 Milk of different types
 Dahi
 Chach
 Lassi
 Flavoured milk bottles
 Butter
 Paneer
 Cheese
 Ghee
Major products of Mother Dairy
Full Cream Milk 8 Lakhs liters per day
Standardized Milk 10.75 lakh liters per day
Toned Milk 4.36 lakh liters per day
Double Toned Milk 2 lakh liters per day
Skimmed Milk 4.89 lakh liters per day
Flavoured milk pouch 33149 Pouches per day
Flavoured milk bottles 31114 Pouches per day
PLACE:
Mother Dairy has a pan- India presence that has spread to every part of urban and rural India.

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Mother Dairy has created a powerful distribution and sales network at a national level to achieve
success in its operations.
The raw products are collected at collection centers and from there I goes to processing plants
and lastly to distributors of the local area, who send it to booths, small retailers, corner shops,
grocery markets, supermarkets and convenience stores.
PRICE:
Mother Dairy is estimated as a 1.3 billion USD company that has targeted upper middle and
middle-class section of society as its target customers
Mother Dairy as its initial stage adopted a penetration pricing policy as it wanted to set up its
network to every nook and corner
Prices are also dependent on market fluctuation and prices setup by rival brands
Mother Dairy has also adopted a differential pricing policy that varies and is dependent on
geographic location.
PROMOTION:
Mother Dairy has adopted several smart and effective plans to market its products. It has created
some smart ad campaigns that are shown television channels, radio, newspaper, magazines, and
haurdings

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C.3 STP(Segmentation, Targeting, Positioning of Mother Dairy “MILK”
SEGMENTATION
CUSTOMER BASED SEGMENTATION
Kids – Lassi, Ice-cream, Butter milk, Flavoured milk
Women – Calci+, bricks and super saver packs, Token tonned milk
Youth – Ice cream cake, Sandwich, Western classics
Calorie Conscious – Lite Butter, Skimmed Milk, Live lite Milk
Health Conscious – Ultra heat treatment milk, Dietz Milk
TARGET MARKET
Mother Dairy Unique Selling Preposition: “Good Quality Products at Affordable Prices”
To a Milk Producer – A Life Enriching Experience
To a Customer – An assurance of having Wholesome Milk
To a Mother – A Reliable source of Nourishment for her child
To the Country – Rural Development and Self- Reliance.
POSITIONING
EMOTIONAL COMPONENT: Campaigns like “Happy Food Happy People”
FUNCTIONAL: Quality products at affordable prices, Tonned Milk available

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D. HUMAN RESOURCEMANAGEMENT:
D.1 Organization Structure

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D.2 Skills sets Requires in Company
GENERAL SKILLS
LEADERSHIP BUSINESS ETHICS FEEDBACK
VERBAL
COMMUNICATION
NON- VERBAL
Leadership is the capacity
to translate vision into
reality
If people believe they
share values with a
company, they will
stay loyal to the brand
There is always space
for improvement, no
matter how long you’ve
been in the business

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D.3 Job Description and Job Specification of “MOTHER DAIRY”
MARKETING-
JOB DESCRIPTION
POSITION: Marketing Manager/ Marketing Executive/ Social Media Executive
Sales officer
DESIGNATION / Title: Sales/ Marketing/ Business Unit: Sales/ Marketing
KEY RESPONSIBILITIES
 Candidate must have a Knowledge and Hand on experience of the Required Location/
Territory / HQ / State.
 Distribution Management in Market Execution.
 Identify and build relationships with key Customers
 Streamlining and optimally structuring the reporting hierarchy of the sales team for high
efficiency
 Handling channel distribution, delivering targets assigned
DESIRE PROFILE:
 EXPERIENCE- Minimum 2-3-year experience in Sales and Marketing
 EDUCATION- Candidate must be, MBA/ PGDM
COMPETENCY SKILLS:
 He/ She should be a Trustworthiness and Ethics, Customer oriented, excellent
communication skills
 Positive attitude and Team-oriented
 Self-initiator
FINANCE:
JOB DESCRIPTION:
Accountant

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KEY RESPONSIBILITIES:
 Candidate will handle accounting for the establishment, full time, and will work on our
existing information system.
 He will also take care of collecting customer payments and organizing documentation in
the establishment.
EXPERIENCE: Skills Required with 0.5 to 3-year experience in financial accounting, working
capital management, MIS, internal control taxation.
EDUCATION: Fresher s/Lateral with B. Com / BBM / M. Com / M.B.A (Finance) / MFM
JOB DESCRIPTION: FINANCE EXECUTIVE
RESPONSIBILITIES INCLUDE:
 Male/ Female Candidates B.com with tally ERP9 is must, Sales and purchase Ledgers
and journals, Preparing statutory accounts
 Calculating and checking to make sure payments, amounts and records are correct
 Managing petty cash transactions Controlling credit and chasing debt.
 Managing the accounts budget and Data entry
JOB SPECIFICATION:
QUALIFICATION:
MBA/PGDM /BA/BS degree in Finance, Accounting or related field
EXPERIENCE:
 Experience as a trusted resource as a member of a senior level executive team.
 Experience in multiple locations and globally is a plus for the HR director job candidates.
 Highly analytical, detail oriented with advanced financial modelling and reporting skills.
 Complex problem solving using / Six Sigma techniques.

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D.4 Selection Process of “Mother Dairy”
Selection Procedure is concerned with securing relevant information about the applicant. The
main objective of selection process is to determine weather an applicant meets the qualification
for a specific jobs and choose the applicant that is most likely to perform well in the job,
The selection process is Mother Dairy is as under
1- Vacancy in any
department
4- Collection of
application
6- Interview
7- Medical checkups
5- Securitize the
application
8- Selection
2- Approval from M.D
3- Advertisement

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D.5 Induction Program:
M
Appropriate vision of leadership can make MIRACHLES
Reward and Recognition
 Reward and recognizing employees for their contribution is done regularly by way of
awards appreciating their performance, excellence, innovation, safety, quality, etc.,

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D.6 Types of Training Provided in Mother Dairy
 Deal with the short-shelf life of learning and development need It used to be that what
you learned was valuable for years, but now, knowledge and skills become obsolete
within months. This makes the need to learn rapidly and regularly more important than
ever. Organizations to rethink how learning and development happens from a once-in-a-
while activity, to a more continuous, ongoing campaign.
 Build trust in organizational leadership: Transparency, openness, and honesty from their
leaders. Business leaders continue to face issues of trust. leaders engage to share their
own ongoing learning journeys, how can they expect their people to enthusiastically
pursue their It’s the old adage of “lead by example.” managers want employees to engage
in learning and development, they show that they are actively pursuing their own
personal learning journeys as well.
 They teach better position our companies to select the right targeted solutions to drive
results, increase employee engagement, and increase innovation and productivity.
 Making every individual responsible and answerable to self.
 Giving them Role efficacy: Employees know the importance of their work and know the
impact of their performance on the organizations objectives
D.7 Performance Appraisal of Mother Dairy

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OUR
PEOPLE &
VALUE
At Mother Dairy we focus
attention on the human side of
organizational life and it makes
clear the importance of creating
appropriate system of shared
meaning to help people work
together toward desired
outcomes.
PROSPECTIVE
EMPLOYEES
At Mother Dairy, look forward
to welcoming people who share
Mother Dairy’s core values of
Trust, Quality, Social value and
cost Efficiency.
With an objective to infuse young
talent in the organization & to
cater the need for future
management talent- a campus to
corporate programme has been
launched whereby prime
campuses are visited, attracting
the brightest & the best form
prestigious campuses across
India.
CAMPUS TO
CORPORATE
Training & Development Each
year people join Mother Dairy
bringing an incredible set of
skills, abilities, interests and
degrees. We don’t however,
expect you to bring everything
you need, so we invest a lot each
year in training for our people
YOUR
CARRER

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D.8 Mother Dairy Employees Benefits:
Mother Dairy is committed to bring happiness to every individual with its range offering pure,
hygienic and adulteration-free high-quality products which has been the strength, differentiator
and heritage of the brand over years.
Health & Wellness, Insurance:
 Health Care Insurance
 Life Insurance
 Disability Insurance
 Accidental Insurance
 Medical Policy
PROFESSIONAL SUPPORT:
 Diversity Program
 Job Training & Tuition
PERKS & BENEFITS:
 Employee Assistance Program
VACATION & TIME OFF:
 Vacation & paid time off
 Sick leave

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The happier your employment are at work the better
ambassadors they will be when discussing your workplace
outside of the office.

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D.9 Performance Appraisal of Mother Dairy
A performance Appraisal is a systematic, general and periodic process that assesses an Indi dual
employee's job performance and productivity in relation to certain pre-established criteria and
organizational objectives
A Performance Appraisal also referred to as a Performance review, Performance evaluation
career development index, or employee appraisal is a method by which the job performance of
an employee is documented and evaluated. Performance appraisals are a part of career
development and consist of regular reviews of employee performance within organizations.
Annual performance reviews have been criticized as providing feedback too infrequently to be
useful, and some critics argue performance reviews in general do more harm than good.
DEVELO
P
PLAN
PERFOR
M
ASSESS

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D.10 Organization Culture
“Selling good quality products”
- Current Employee – Senior Executive in Kolhapur, Maharashtra
Pros:
- Mother Dairy organization for employees is very good culture, also product quality is
very good and hygienic
“Good company for orking”
- Former Employee – Anonymous Employee
Pros:
- Good Culture
- Life Balancing job
- Job security is high
- Good company for new learning
Cons:
- Long working hours
- Import of state sponsored politics among the workers and staff members.
- Carried growth is limited
“PRODUCTION MANAGER”
- Former Employee – Anonymous Employee
Recommends
- Positive Outlook
- Flexible working hours
Pros
- Good environment
- Good working times

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- The company being a subsidiary of National Dairy Development Board, the work culture,
salary and benefits, were all in the line with government policies.
- Not much of a challenging environment
Cons
- As per rule
- Less working Exposure
- More work

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E. FINANCE
E.1 Direct and Indirect cost of the Company
Direct Expenses = Employee Benefit Expenses+ Remuneration and benefit to employees =
814.04
Indirect Expenses = Maintenance Expenses + Depreciation + Interest and finance cost + Other
Expenses + Research and Development Cost + Administrative Cost + Employee Benefit
Expense
= 231.86+ 152.32+ 172.16+ 94.66+ 155.11+ 147.02+ 814.04= 176.17
E.2 Fixed Assets during the Year
= 862.84 2017 = 1891.03 1862.84 – 1891.03= -28.39
E.3 Working Capital Requirement of the Year
Current Assets – Current Liabilities
= 22572.97 - 6704.88 = 15868.09
E.4 Ratios
LIQUIDITY RATIO
CURRENT RATIO= CURRENT ASSETS / CURRENT LIABILITIES
22572.97/ 6704.88
= 3.36
CASH RATIO = ABSOLUTE LOQUID ASSET / CURRENT LIABILITIES
6410.89/6704.88
=9.56
SOLVENCY RATIO

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(NET INCOME+ DEPRECIATION)/ LIABILITIES
3367.25+ 152.32/37461.84
=9.3
CURRENT RATIO 3.36
CASH RATIO .956
SOLVENCY RATIO 9.39
CAPITAL TURNOVER RATIO 11.25
TOTAL ASSET TURNOVER RATIO 8.9
FIXED ASSET TURNOVER RATIO 1.8
NET SALES 3189.68
GROSS PROFIT RATIO .39
OPERATING PROFIT .63
OPERATING COST .159
ROCE .058
E.5 Turnover Ratio
CAPITAL TURNOVER = SALES/ CAPITAL EMPLOYED
3361.84/29854.14
= 11.25
TOTAL ASSET TURNOVER = SALES/ TOTAL ASSETS
3361.84/37461.84
= 8.9

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FIXED ASSET TURNOVER RATIO = SALES / FIXED ASSETS
3361.84/ 1862.24
= 1.80
RATIO
NET SALES = SALES – RETURN AND EXISE DUTY
3361.84 – 172.16
= 3189.68
GROSS PROFIT RATIO= GROSS PROFIT / NET SALES
1240.74/3361.84
= 39
OPERATION PROFIT= OPERATING COST/ NET SALES
= 2126.50/3361.84
.63
OPERATING COST = COGS + OPERATING EXPENSES
339.05/ 2126.50
= 1.59
E.6 ROCE (Return on Capital Employed)
EBIT = OTHER INCOME/ CAPITAL EMPLOYED
2216.46- 465.64 /29854.14
1750.84/ 2985.14
=.058

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BIBLOGRAPHY
https://www.ibef.org
https://www.motherdairy.com
www.ibdef.com
https://www.linkedin.com