1. Inthe past, we have beenreferredtoas Starin Marketing,Starin Distributing,andseveral othermodifiers
that limit how we currently strive to serve the industry. Starin offers communication alternatives, AV
solutions,outstandingcustomerservice, qualityproducts,andamultitudeof otherservicestoitspartners
and customers. We are much more to the industry than a marketer and distributor.
We are Starin.JustStarin.If youare at a show or meeting,introduce yourselfasthe BDM/CSR/CEO/VPat
Starin. When you answer the phone the greeting should be similar to, “This is Jane at Starin. How can I
help you?”. The ultimate goal is for people to become familiar enoughwith our brand- who we are and
what we provide- that little or no explanation is needed.
Name recognitionisthe firstrepresentationof ourcompanythatwe give people.Uniformityinourname
is a key component of portraying to our partners, vendors, and clients that there is no confusion about
who we are as a company. Branding is important to any successful company, and making sure that our
internal networkknowswhowe are isthe firststepininsuringthatourexternalconnectionsare receiving
the correct impression as well.