1. KATHRYN (KATY) DEANN ROARK
katy.roark@tcu.edu ● 806.787.6787 ● 7001 59th
St. Lubbock, TX
EDUCATION Bachelor of Science in Fashion Merchandising, Minor in Writing - December 2016
Texas Christian University, Fort Worth, TX
Major GPA 3.93/4.0; Cumulative GPA 3.83/4.0 - Magna Cum Laude
EXPERIENCE Marketing Director- Retail, January 2017-Current
Drest by Scott Malouf, Lubbock, TX
• Orchestrate all marketing outlets
• Script and schedule advertisement productions
• Photograph and Photoshop store merchandise
• Create original brand oriented social media content
• Provide assistance to customers through email and social media
• Edit existing company website
• Introduce E-commerce to the company website
• Organize relationships with brand representatives
Personal Styling- Client Relations, January 2017-Current
Private client, Lubbock, TX
• Analyze client’s wardrobe to fill holes in current wardrobe & curate a capsule wardrobe
• Assess client’s desired style and physical body type
• Client purchased 41% of hand selected merchandise for preview
• Personally shop with and teach clientele about fashion
Social Media Internship– Social Media, May-August 2016
BCBGMAXAZRIA Group, Los Angeles, CA
• Catered to over 75 customer complaints on social media
• Initiated project to connect with 100 bloggers, influencers, & others wearing the brand
• Tracked analytical data generated from social media posts
• Researched current events and news pertaining to social media and business
• Scheduled social media posts on multiple outlets for marketing purposes
• Created context for photos and mall/outlet mall promotions
Blog Owner – Writing, October 2014-Current
Kady Dyd: kady.dyd.com, Fort Worth, TX
• Author of weekly blog posts and content on multiple social media outlets
• Accumulated over 10,000 followers in less than one year
• Collaborated with 18 companies, including Saks Off Fifth & BCBGeneration, to feature products
• Network with fellow bloggers
Manager of Social Media – Jewelry, January 2016-Current
Laurel Burch Jewelry, Fort Worth, TX
• Increased follower count by 100% on Instagram
• Created demographically calculated social media posts
• Researched potential target markets & studied similar companies
Internship in Retail – Men’s and Women’s Apparel, May 2015-August 2015
Drest by Scott Malouf, Lubbock, TX
PROFESSIONAL Creative and Entrepreneurial –created nonprofit, fashion blog, and business plan for startup venture ●
Enhanced brand image and brand ambassador for several businesses ● Creative and experienced writer ●
Forecasting and predicting trends ● Management, leadership, & customer care skills ● Word, PowerPoint;
Photoshop/Lightroom
ACTIVITIES Dean’s List 6 semesters 2014-2016
and HONORS Four Year Dean’s Academic Scholarship