1. Don’t let the compliance monster scare you away from engaging on social media. Arm your
organization with a good risk management plan, and make the most of your social media
opportunities.
STRATEGIC RISKS
Steer clear of inaccurate, unclear & inconsistent messaging.
LEGAL & COMPLIANCE RISKS
Safeguard against disclosing personal information.
OPERATIONAL RISKS
Clearly define roles and responsibilities within the organization to avert misalignment of activities and
direction.
REPUTATIONAL RISKS
Customer comments and reviews are good, even if they’re bad. Set a process to respond quickly to
comments and reviews to continually showcase your customer service and problem solving abilities.
AVOIDING SOCIAL MEDIA DUE TO RISKS CAN RESULT IN MISSED
OPPORTUNITIES TO SHOWCASE THE GREAT THINGS YOUR
ORGANIZATION HAS TO OFFER.
SOCIAL MEDIA RISK MANAGEMENT RECOMMENDATIONS
Your organization should compose a risk management program that uniquely addresses your concerns as
well as any risks respective to your location, size and strategic goals.
• Document employee roles and responsibilities
• Align social media strategy with company wide strategy
• Create and define clear company policies
• Assess state, federal & local laws
• Perform self-audits to assess all social media risks and activity
• Develop training for associates with operational responsibilities
• Compile reports to communicate social media activities & risks regularly
• Define procedures to track customer reviews, complaints and
employee usage.
Compliance