Brief assignment for ISI6351 on the Adobe application Adobe Premiere Clip

1. Presenter
Katie LeClair
Master of Communications – Candidate
University of Ottawa
katie_isi6351@yahoo.com
Adobe Premiere Clip,
logo as found on Twitter
Adobe Premiere Clip: Making Video Editing Easy
“Small-Screen Video Editing. Big-Screen Results.”
Technology: Video Editing Software
Application: Adobe Premiere Clip
Twitter account: @PremiereClip
An app for editing video on any ‘smart’ mobile device or tablet.

2. Targeted towards young, tech savvy, video-
editing amateurs
Available on Android & iOS devices
Free to download
Enables users to better “tell a video story”
Compatible with advanced editing programs
Designed for sharing #MadewithClip
Download, Upload, Edit, & Share – a Tool for Telling a Story

3. In Media Evolution
 Follows W3C’s (2016) “open and collectively empowering model” & “Web for All” design principal
 Diffusion phase & further innovation stage of the economic cycle (Stöber, 2004)
 Introduced during “survival phase”; a non-linear media showing signs of all 3 phases (Scolari, 2013)
Adobe Premiere Clip in Media Evolution
• Move to mobile services
• Adobe Fill & Sign, Adobe Photoshop express, Adobe Spark Post, etc.
• My Projects, Community, Published
References
Scolari, C. (2013). Media evolution: emergence, dominance, survival and extinction in the media ecology. International Journal of
Communication 7, 1418-1441. Retrieved April 16, 2018 from http://ijoc.org/index.php/ijoc/article/view/1919
Stöber, R. (2004). What media evolution is: a theoretical approach to the history of new media. European Journal of Communication 19:4: 483-
505. doi:10.1177/0267323104049461
W3C (2016). Mission. Retrieved April 16, 2018 from https://www.w3.org/Consortium/mission.html