Over 70% of enterprises invest in mobile apps to increase productivity or to improve customer services. What about you? During this webinar, Stéphane Dayras, pre-sales director at Rakuten Aquafadas, leader in digital content creation and innovative applications explained: - key steps to bear in mind when working on your project; - common mistakes and pitfalls to avoid; - examples of entreprises such as PWC, Adecco and Orion Santé who successfully launched their apps.

1. Building a corporate App in 5 steps
Webinar, Thursday 22th of March 2018
• Stéphane Dayras, Pre Sales Director
• stephane.dayras@rakuten.com
• www.aquafadas.com

2. 2
The 5 top principles to build a successful corporate App
• Define precisely your objectives
• Analyze your context
• User Experience (UX) led design & attracting content
• Engage your users and promote your App & contents regularly
• Measure your App usage, improve the performance

3. 3
Define precisely your objectives
• Find the business purpose (not the technical expectation)
• Audience target (App & Users profiles)
• Define your deployment options (native or web Apps, in-house enterprise App or public
Store), the targeted operating systems (iOS, Android, Windows, Mac OS X…) and mobile
devices (smartphones, phablets, tablets, computers)
• Project timeline, planning
• Project team & pilot setup
• Find internal sponsors (champion) and gather the management staff vote-in
High mobility solutions samples (B2E):
• Sales enablement
• Internal training (e-learning), on-boarding
• Content marketing
• Market place, loyalty programs (points, fans, communities…)
• Internal communication (magazines), social sharing & messaging

4. 4
Analyze your context, investigate your environment
• Content inventory
• What about your environment, your internal capabilities?
• Do you already have resources, mobile developers, skills, tools in place?
• Do you have a budget?
• Internal development versus outsourcing
• What about the delivery date compared to your needs? Speed to market!
• Do not underestimate IT constraints and limitations (security, resources
allocation & availabilities, mobile team skills, ongoing Apps maintenance &
evolution…)

5. 5
User Experience (UX) led design & attracting content
• User Experience (UX) focus, top expectation from users
• Intuitive, fluid and efficient navigation (iconography)
• Focus on high quality and nice looking materials (pictures, videos, professional
layout) to add value to your content
• Benefit from our numerous enrichments (scrolling zones, 360, slideshows,
buttons, actions, markers, web views, games…) to make your content attractive,
engaging!
• Prepare upfront the multimedia materials (pictures, audios, videos, animations,
games…) required for the App launch

6. 6
Engage your users and promote your App & contents regularly
• Communicate and market your launch plan, engage your audience upfront
• Update the App Storefront & contents regularly
• Mix your legacy content (PDF) with rich content (InDesign, HTML5), static
content with live content (feeds)
• Promote and highlight some specific or new contents
• Engage with your users frequently through the App and the Push Notifications
capabilities
• Reward the good users (incentive)

7. 7
Measure your App usage, improve the performance
• Integrate and measure your App analytics like your Web site
• Watch and monitor your KPIs (App & contents downloads, content consumption),
setup dashboards
• Perform users surveys to review, update and improve regularly your App
(navigation, materials) and contents (design, enrichments)
• Get rid of the obsolete contents and the bad contents performers
• Focus on efficient enrichments which bring added value to your content, not only
the shiny enrichments

8. Rich content creation via authoring tools (Cloud Authoring
PDF/HTML5 and Adobe InDesign plugin)
Dynamic and on the fly App Storefront management via
Cloud Connect
iOS, Android, Windows, MacOS X native & Web Apps on-
demand generation via AppFactory & WebFactory
Push notifications, coupons, in-app messaging console via
Cloud Connect
Data capture via free downloads, in-App subscriptions &
purchases, user behavior & content consumption
Data analysis via Analytics (Google Analytics, Localytics,
Rakuten Analytics, Piwik)
ZERO-CODE APP PLATFORM (SAAS)

9. MANUAL & CREATIVE
AUTOMATIC
CloudAuthoring
Create and/or ingest
your digital content

10. CloudConnect
Manage your Apps and
your content dissemination
Drag & drop banners
to setup your Storefront
(pictures, videos, webviews, contents)

11. A unique and complete ecosystem