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All Out Russia4Love
1.
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ALL OUT 2014 A GLOBAL MOVEMENT FOR LOVE AND EQUALITY
2.
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ALL OUT 2014 THANK YOU, THANK YOU, THANK YOU!
3.
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ALL OUT 2014 PARTNERS AND FRIENDS
4.
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ALL OUT 2014 SPECIAL THANKS!
5.
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ALL OUT 2014 YOU MOST IMPORTANTLY…
6.
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ALL OUT 2014 TABLE OF CONTENTS Recap: Campaign Highlights All Out Members…Are Amazing! 1 2 3 What’s Next… 4 All Out Campaigners: Winning with Data-Driven Creativity
7.
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ALL OUT 2014 Campaign Highlights: Moments That Build a Movement 2011 2012 2013 2014
8.
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ALL OUT 2014 SOCHI 2014: GOALS
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ALL OUT 2014 Build momentum to repeal national and regional anti-gay “propaganda” laws; prevent a quick succession of anti-gay legislation Campaign Highlights: SOCHI 2014 GOALS 1
10.
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ALL OUT 2014 Build momentum to repeal national and regional anti-gay “propaganda” laws; prevent a quick succession of new anti-gay legislation Campaign Highlights: SOCHI 2014 GOALS 1 Challenge: There is no political, economic or cultural gain for Putin in changing course.
11.
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ALL OUT 2014 Build momentum to repeal national and regional anti-gay “propaganda” laws; prevent a quick succession of new anti-gay legislation Campaign Highlights: SOCHI 2014 GOALS 1 Strategy Long-term: Build power and resources for leaders in Russia; Unite a movement to add global diplomatic and economic pressure.
12.
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ALL OUT 2014 Build momentum to repeal national and regional anti-gay “propaganda” laws; prevent a quick succession of new anti-gay legislation Campaign Highlights: SOCHI 2014 GOALS 1 Strategy Short-term: Hit them with everything we’ve got to expose vulnerabilities and bring millions into the story on the side of Russian LGBT.
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ALL OUT 2014 Campaign Highlights: SOCHI 2014 GOALS 2 Get corporate leaders and policymakers to act in support of Russian LGBT movement and hold Putin regime accountable
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ALL OUT 2014 Campaign Highlights: SOCHI 2014 GOALS 3 Give journalists around the world the stories, content and access they need to make Russian anti-gay crackdown a part of the story of the Olympics. No mention of Sochi without mention of anti-gay laws.
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ALL OUT 2014 Campaign Highlights: SOCHI 2014 GOALS 4 Build momentum to make sure this never happens again by permanently changing the IOC’s position on LGBT issues.
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ALL OUT 2014 NOW, LET’S GET CREATIVE
17.
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ALL OUT 2014 Campaign Highlights: Overview 1,000,000 SIGNATURES All Out members from every country in the world have taken action at so many critical moments, calling for an end to the anti-gay laws in Russia. PROTESTS IN 50 CITIES Thousands of All Out members joined Global Speak Out events on the eve of the G20 Summit in September 2013 and before the Sochi Olympics, to push world leaders to speak out against Russia's anti-gay law. Key world leaders joined in, from British Prime Minister David Cameron to US President Barack Obama. INTERNATIONAL OLYMPIC COMMITTEE More than 50 Swiss All Out members delivered the biggest petition ever received by the IOC with 300,000 signatures in August 2013. As a result, for the first time in its history, the IOC publicly stated that the Olympic charter also prohibits discrimination based on sexual orientation. After further All Out campaigning, the committee also said it was open to adding a clause on non-discrimination.
18.
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ALL OUT 2014 Campaign Highlights: Overview PRINCIPLE 6 In partnership with Athlete Ally, more than 50 Olympians joined the Principle 6 campaign to speak out against anti-gay discrimination in sports before the 2014 Winter Olympics in Sochi. OLYMPIC SPONSORS 150,000 All Out members emailed Coca-Cola's CEO urging the company to denounce the anti-gay laws in October 2013, followed by a massive day of action in front of Olympic sponsor McDonald’s locations worldwide. Three Olympic national sponsors spoke out to denounce the anti-gay law. BUILDING THE OUTCRY: 1 MILLION VIEWS, 13,000 ARTICLES In solidarity with Russian partners, All Out members built a global outcry 3 years in the making. Just before the Sochi Olympic Games’ Opening Ceremony, All Out had already been mentioned in 13,000 articles in multiple languages. The #LoveAlwaysWins videowent viral and received over 1.5 million views on YouTube since its launch in November 2013.
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ALL OUT 2014 Campaign Highlights: 25 foot mobile billboards circling Coca-Cola headquarters
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ALL OUT 2014 Campaign Highlights: 25 foot mobile billboards circling Coca-Cola headquarters PAID FOR BY: 1,759 ALL OUT MEMBERS
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ALL OUT 2014 Campaign Highlights: Global Speak Outs Organized in More than 50 Cities
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ALL OUT 2014 Campaign Highlights: Global Speak Outs Organized in More than 50 Cities 2 SPEAK OUTS 50 CITIES, 5 CONTINENTS
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ALL OUT 2014 Campaign Highlights: #LoveAlwaysWins viral written and directed by All Out reaches 1.5 million
24.
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ALL OUT 2014 Campaign Highlights: #LoveAlwaysWins viral written and directed by All Out reaches 1.5 million 1.5 MILLION VIEWS 4 LANGUAGES
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ALL OUT 2014 Get Creative: 50 Olympians Join Principle 6 Campaign with Athlete Ally and American Apparel
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ALL OUT 2014 Get Creative: 50 Olympians Join Principle 6 Campaign with Athlete Ally and American Apparel 50 OLYMPIANS, 13K ARTICLES, VIRAL SPREAD
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ALL OUT 2014 Campaign Highlights: 100 All Out members show up at the IOC in Switzerland
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ALL OUT 2014 Campaign Highlights: 100 All Out members show up at the IOC in Switzerland OLYMPICS PROTECT LESBIANS,GAYS
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ALL OUT 2014 RESULTS
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ALL OUT 2014 We helped unified the opposition and built a global movement committed to the fight for the long- term. 1
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ALL OUT 2014 Campaign Highlights: SOCHI 2014 GOALS 2 Dozens of governments spoke out against the laws, several directly to Putin. National Olympic sponsors speak out against them directly.
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ALL OUT 2014 Campaign Highlights: SOCHI 2014 GOALS 3 13,000 articles in dozens of countries educate millions and raise the profile of Russian LGBT leaders.
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ALL OUT 2014 Campaign Highlights: SOCHI 2014 GOALS 4 IOC acknowledges that Olympic Charter protects gays and lesbians; opens up the process for reform.
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ALL OUT 2014 TABLE OF CONTENTS Recap: Campaign Highlights All Out Members…Are Amazing! 1 2 3 What’s Next… 4 All Out Campaigners: Winning with Data-Driven Creativity
35.
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ALL OUT 2014 MEMBERSHIP BY ACTION
36.
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ALL OUT 2014 Globally, the field has been focused on major decision-makers within a human rights framework PREDOMINATELY RESEARCH, REPORTING, AND ELITE LOBBYING OF GOVERNMENTS AND MULTINATIONALS
37.
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ALL OUT 2014 ENGAGING A MASS BASE OF PEOPLE TO PUSH WIDESPREAD CULTURAL & POLITICAL CHANGE All Out was created to dramatically accelerate the pace of change by mobilizing global people power to respond to moments of crisis & opportunity
38.
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ALL OUT 2014 38 All Out Members: Close to 1/3 under the age of 25; but plenty of age diversity
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ALL OUT 2014 39 All Out Members: New voices in our movement
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ALL OUT 2014 893,359 336,154 Sales Jun-13 Apr-14 JOINED All Out Members: Highly Engaged, Highly Motivated 650,324 556,957 3+ Actions 2013 2014 HIGHLY ACTIVE JOINED HIGHLY ACTIVE
41.
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ALL OUT 2014 TABLE OF CONTENTS Recap: Campaign Highlights All Out Members…Are Amazing! 1 2 3 What’s Next… 4 All Out Campaigners: Winning with Data-Driven Creativity
42.
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Purpose Foundation 2013 WHAT DOES AN ALL OUT CAMPAIGNER DO?
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Purpose Foundation 2013 Reading news and listservs All Out Campaigners: Understand the issue…. 1 2 3 4 Working with local staff online and in person Brainstorms! Lots of ideas, few campaigns Tapping into existing expertise
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Purpose Foundation 2013 Surveys (What should we do next? What are your skills? How do you feel?) …. to create inspiring opportunities for you that lead to real impact. 1 2 3 4 Data helps us know if we’re doing a good job. Sharing is caring. Direct member feedback (email to info@allout.org, tweets, comments on Facebook, etc)
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Purpose Foundation 2013 All Out campaigners: One tactic from concept to global campaign
46.
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Purpose Foundation 2013 Survey: What do you want to do next? Answer: target sponsors 1 2 3 Find someone who makes giant billboards… Test the campaign to a segment of All Out members to make sure we’ve told the story well and made it compelling. Data-Driven Creativity: One tactic from concept to global campaign
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Purpose Foundation 2013 All Out campaigners: Sometimes things don’t work out exactly as we plan, but being nimble is our strength.
48.
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Purpose Foundation 2013 TABLE OF CONTENTS Recap: Campaign Highlights All Out Members…Are Amazing! 1 2 3 What’s Next… 4 All Out Campaigners: Winning with Data-Driven Creativity