Students Enterprise, curriculum

1. Students’
Enterprise
Step by step
„An entrepreneur isn’t a born businessman, he bec
Omes one in time!”

2. JAM –
Junior Achievement Hungary
 American dream
 Junior Achievement Hungary is a member of Junior
Achievement Worldwide, which trains 9,7 millions of
young people in 124 countries every year
 It’s been in Hungary since 1993
 JAM is doing its best to provide Hungarian youth
with theoretical and practical programmes in order to
make them competent, efficient and responsible
businessmen, prepairing them for the modern
employers’ requirements
 Student enterprise, as a part of JA programme

3. What is Student Enterprise ?
 Long lasting, the whole year programme
 In focus: a product or a service
 How should it be operated?
 From theory to practice
 From an idea to effectuation, from a dream to reality
 Business life’s main rules, economical ideas,
responsibilities, team work, communication, dealing with
conflicts, basic business points of view

4. General Aims
 To make students able to realise, to point out their abilities in
different activities
 To improve personal abilities, to develop creative qualities
 To create the stability to adapt quckly
 Let the students learn from other’s activities, qualities
 To develop students’ creativity, logical thinking
 Let them be able to use all the possibilities to get the useful
information
 To make students environmentally awary

5. General Aims
 Let them use the other people’s acquired knowledge in the job
 Let them get prepared to act as employees
 Let the students become market economy aware citizens
 To teach the students business lifestyle and values
 To develop students’ business awareness and the insight into
business matters

6. Developed abilites
 Cooperation
 Decision making
 Ready to act
 Action ability
 Taking risks, its evaluation
 Endurance
 Mistakes’ recognition
 Dealing with mistakes
 Taking responsibilities
 Conflict management
 Economic viewpoint
 Discussion management
 Self awareness
 Planning
 Determination
 Motivation
 Team work ability
 Solving problems
 Self evaluation
 Self knowledge
 Self confidence
 Management ability

7. Teacher’s Tasks as a Mentor
 To help and support
 Close partner relationship
 To show directions
 To act as a mentor, facilitator and tutor
 To help understand certain developments
 To give support to reach goals
 To be there for important decisions

8. Ideal number of students?
In case of fewer
students
 Advantages:
• More easily can reach mutual
understanding
• Tighter connection
• Able to work on their own
 Disadvantages:
• More tasks per person
• More time to be spent to
resolve them
In case of more students
 Advantages:
• More arrangements and
cooperation are needed
• Less action per student
• More time consuming, faster
working
 Disadvantages:
• Feeling unimportant ( by certain
students )
• The teacher has to intervene
more often
• Conflicting

9. Stages of Students’ Enterprise
I. Starting the Students’ Enterprise
II. Its operation
III. Putting students’ enterprise to
an end, final activities

11. 1. Starting the Students’ Enterprise
 The team
Team organising
 Members and tasks
• MD (Managing Director)
• Sales manager
• HR manager
• Financial manager
• Production manager
Tip: to da a kind of teambuilding Belbin test
http://www.laaz.hu/hu/jatekok/belbinteszt

12. I. Starting the Students’ Enterprise
 What should the company do?
What?
To whom?
For how much?
Where?
How?

13. I. Starting the Students’ Enterprise
 Production of fresh goods
 special storage (e.g. fridge)
 dealing with products that
should be sold within 3 months
with expired quaranty
 Selling alcohol products,
tobbaco
 selling and production of
medicines
 production of cosmetics
 dealing with fertilizers (natural
and artificial)
 Any engine propelled products
production
 Engine propelled products
fixing and maintenance
 Explosives and gasses
production and storage
 crops spraying
 acids, gasses, explosives,
poisons storage and selling
 selling products hurting
popular appeal
 financial activities (banking,
stock exchange)
 betting, gaming
 trade marked products
cpoying, selling
 Forbidden activities

14. I. Starting the Students’ Enterprise
Market research
• Quastionaire
• Interview
• Checking for
demand
• Checking for
Competition
• Advertising

15. I. Starting the Students’ Enterprise
Registration
 Until the end of October
 Online
 2000 FT registration fee

16. I. Starting the Students’ Enterprise
Contract
 Company’s name
 Area of avtivities
 Company’s – in-detail- production
 Company’s capital
 Company’s developers and
share holders
 Enterprise’s structure
 Company’s management
 Mentor’s name and phone number
 Date and signature

17. I. Starting the Students’ Eterprise
Company’s registration
 Company’s name
 School’s data
 Company’s profile
 Number of members
 The days of regular meetings
 Managing Director’s telephone number
 Two approved copies- company’s and
JAM’s
 Receipt block
 Basic package for each company

18. I. Starting the Students’ Enterprise
Creating the Business Plan
 Covers the company’s aims and needs
 Content:
Company’s products description
Money needed and sources
Human resources
Planned expenditures
Production and selling plan
Short-and-long term plans

19. II. Students’ Enterprise’s Perfomance
Getting the materials
Sponsors
Providing the means
Production
Advertising campaigns
Facebook, Twitter, Instagram
Advertising process
Sellings
Term’s report

20. II. Students’s Enterprise’s Performance
Selling
 School’s and town’s
 Announcement
 Markets and competitions in Budapest
 Lurdy, KÖKI, Oázis, Pólus
 Christmas, Easter, Street markets
 Professional judges
 Evaluation
 Innovations, Marketing, advanced teamwork,
sponsor’s award
 The best students’ enterprise

21.  Advertisng and Marketing
 Facebook, instagram, twitter
 World of celebrities „helps”
 Pictures, notes, voting
 Posts, likes „hunt”, checks
 Don’t have to learn it, digitally born
 Tip: http://www.wsj.com/articles/what-celebrities-can-teach-companies-
about-social-media-1444788220
 https://www.facebook.com/pixtywonders/?fref=ts
 https://www.facebook.com/circleofourlives/?ref=un_c
II. STUDENTS’ ENTERPRISE’S
PERFORMANCE

22. II. Students’ Enterprise’s Performance
 Term report
Requirements:
The most important milestones
Set and achieved plans
Goals and results
Debit, credit, scales
Future plans
Conclusion
Changes?

23. II. Students’ Enterprise’s Performance
Downturn
 Conflicts, viewpoint differences inside the team
 Hard times
 Membes’ change
 „We haven’t succeeded in what we planned, not
everything became the way we had imagined”
 The Role of the Mentor
 Tip: Conflicts management and team building (trying)

24. II. Students’ Enterprise’s Performance
State’s Competition
 Secondary schools’ students companies testing
 In Hungarian
 Who represents our country in international cpmpetition?
 Professional judges
 Tasks:
 Business report
 On stage presentation
 Panelinterview
 Boothinterview

25. International Competition
 In the middle of the summer
 Accomodation / travelling / expences – JAM
Foundation
 3 students and a teacher
 3-day event
 Whole-day programmes, lectures
 On the last day awarding ceremony

26. III. Students’ Enterprise- Final Report
 Keeping record of all the important
events
 Final Report preparation
 Financial record checking
 Decision on how to deal with the profit
 Remaining products’ sales
 Students’ Enterprise’s performances
 Students’ Enterprise’s evaluation
 Sending back of the receipt book
 Closing of the Students’ Enterprises
 June’s first week

27. After the Programme …
 The students can list the qualities, characteristics which they didn’t possess
at the beginning of the project
 They can evaluate their work
 They can name all the activities done during the project and evaluate their
performance
 They understand the process of all activities done, their mutual cooperation
 They understand the tasks’ importance in order to make their enterprise
successful
 They have learnt a lot from their work together
 They know all the businesses in their neighbourhood.

28. The Life after Studets’ Enterprises
Planting the ideas of commerce
One more time in the future?
ESP