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Index
Sr. No Content Page No.
1.1 Introduction
2. Industry/ Company Overview
3. Objectives of the Project
4. Data Collection
5. Data Analysis & Interpretation
6. Findings and Suggestions
7. Limitation of the project
8. References
9. Annexure

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1. INTRODUCTION OF HONDA
Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) is the 100%
subsidiary of Honda Motor Company, Japan – the World’s No.1
two-wheeler company. Honda started Indian 2Wheeler operations
in May 2001. In the 14 years since then, Honda has grown to
become the second largest two-wheeler company in India with
over 20 million happy customers in India. Today, every 7 seconds
a new customer joins the fast expanding Honda family in India.

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2. COMPANY OVERVIEW
Growth: Making a great beginning in the 2 months of current
fiscal 2015-16, Honda is the highest market share and volume
gainer in two-wheeler industry with 26% market share. At a time
when industry sales are negative 1%, Honda has grown 3%. In
motorcycles, CB Shine is leading the 125cc segment while new CB
Unicorn 160 is now 2nd
largest selling model in just months of
launch. In automatic scooter segment, Honda’s market share has
now reached 59%. Growing nearly 4 times that of industry, Honda
is today leading the Scooterization of Indian two-wheeler industry.
Honda achieved highest-ever sales of 44.5 lac units in FY’14-15
and led with its stellar 20% growth which was more than double
the 8% growth of domestic 2Wheeler industry (YoY basis).
Current production:Honda started production in 2001 from its
first plant of 16 lac unit capacity at Manesar (Haryana). In 2011,
Honda expanded to 2nd
plant of 12 lac units at Tapukara
(Rajasthan). This was followed by 3rd
plant of 18 lac unit annual
capacity at Narsapura (Karnataka) in 2013. All three plants are
currently running on full capacity.
Future Production expansion: Honda is strengthening its ‘Make in
India’ resolve through steady and strategic investments with a
long term objective of creating 39% additional capacity within 3.5
years. Foreseeing future increase in customer demand for
automatic scooters, Honda is constructing its new 4th
plant in India
at Ahmedabad, Gujarat. Once operational in early 2016, Honda’s
4th
plant will be the World’s largest scooter only plant of 12 lac
units annual capacity. Additionally, Honda 2Wheeler will invest to
build a new production line at its existing 3rd
plant Karnataka
before the end of 2016. Overall, this will take Honda’s cumulative
production capacity to 6.4 million units - 1.6 million units

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(1st
plant), 1.2 million units (2nd
plant), 2.4 million units (3rd
plant
with upcoming new line) and projected 1.2 million units
(upcoming 4th
plant).
Network: Moving full throttle, Honda has aggressively doubled its
network in 2 years from 1950 outlets (FY’2012-13) to 3750 outlets
(FY’2014-15) and plans to add 800 new touch-points in current
fiscal. Parallely, Honda has penetrated its direct office presence
from its 5 regional offices to 11 zonal offices for amassing local
market intelligence, strategizing, and implementing regional
approach faster. The 11 zonal offices are located at key cities –
Chennai, Raipur, Ahmedabad, Bhopal, Patna, Jaipur, Nagpur,
Mohali, Hyderabad, Bhubaneswar & Varanasi
Fun Expansion: Honda is proud to be the industry first to
promote fun, safety and environment in India. For 7 years, Honda
has initiated and expanded on popular fun initiatives like Honda
One Make Race, Gymkhana, Dream Asia Cup of Road Racing and
the unique Honda Racing Training Academy in liaison with
professional racing team. Additionally, Honda has introduced five
global performance fun bikes in India. These include – CB 1000R,
CBR 1000RR Fireblade, VT 1300CX and Goldwing 1800L.
Safety Promotion: Honda has educated over 5 lac individuals of all
age groups on safety riding activity with special focus on
empowering females and kids. Additionally HMSI has adopted
eight Traffic Training parks in Chandigarh, Jaipur, Bhubaneswar,
Cuttack, Yeole, Hyderabad and two in Delhi where it has trained
over 2 lac people on safe riding.
Awards: Honda 2Wheelers has won more than 100 prestigious
awards. In FY’ 2014-15, Honda received 19 awards including Best
CEO Multinational (Forbes India), Most Trusted Brand in Indian
two-wheelers (Economic Times Brand Equity Survey 2014), Most
Trusted Brand (Readers Digest), Two Wheeler Manufacturer of the

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year (Bike India Awards 2015) and Brand Excellence Award in
Automobile Sector (ABP). Honda technology won -Convenience
Technology of the Year and Engine of the Year (Auto Tech Review
IATIA Awards). Honda also won accolades for its road safety
initiatives like CSR initiative towards road safety-2W (Bloomberg
Autocar 2015), CSR Leadership Award (Think Odisha Leadership
Awards 2014). On the product front, Honda’s Activa 125 won 6
“Scooter of the year" awards while CB Shine and CB Unicorn won
the prestigious JD Power awards
BOARD OF DIRECTORS
 Masayuki Igarashi, Independent Director
 Fumihiko Ike, Chairman of the Board
 Koichi Fukuo, Director; President, Chief Executive Officer of
Honda R&D Co., Ltd.
 Masahiro Yoshida, Managing Officer, Compliance Officer and
Director
 Shinji Aoyama, Chief Operating Officer, Motorcycle
Operations and Director

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3. Objective of the project
 To assess what are the factors influencing people to buy the
Honda bikes
 To assess the customer satisfaction of Honda bikes
PRODUCTS
Motorcycles
• Unicorn 160
• Shine
• CBF125 Stunner
• CB Twister
• Dream Yuga
• CBR150R

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Honda Unicorn
Manufacturer HMSI
Also called Honda MegaPro (Indonesia)
Parent
company
Honda
Production 2005–
Class Standard
Engine 149.1 cc (9.10 cu in) single,
CVcarburetor 4-stroke, air
cooled,OHC
Bore / stroke 57.3 mm × 57.8 mm (2.26 in × 2.28 in)
Top speed 101–120 km/h (63–75 mph)[1]
Power 9.92 kW (13.30 hp)@ 8000 rpm
(claimed)[2]
Torque 1.3 kg·m (13 N·m; 9.4 lbf·ft) @ 5500
rpm (claimed)[2]
Ignition type CDI

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Transmission 5-speed, constant mesh.
Suspension Front Telescopic
Rear Monoshock
Brakes Front 240 mm disc
Rear 130 drum
Tires Tube type, Front 2.75 in x 18 in
Rear 100/90 – 18
Wheelbase 1,340 mm (53 in)
Dimensions L: 2,095 mm (82.5 in)
W: 750 mm (30 in)
H: 1,100 mm (43 in)
Weight 146 kg (322 lb) (claimed)[2]
(wet)
Fuel capacity 16 L (4.2 US gal) (reserve 1.3 L
(0.34 US gal))
Fuel
consumption
60 km/L (170 mpg-imp;140 mpg-US)
(claimed)[2]

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Honda Shine
Manufacturer HMSI
Parent company Honda
Production 2006–
Class Standard
Engine 124.7 cc (7.61 cu in) single,
CVcarburetor 4-stroke, aircooled.
Power 7.68 kW (10.30 hp)@ 7500 rpm[1]
Torque 10.9 N·m (8.0 lb·ft) @ 5500 rpm[1]
Transmission 4-speed, constant mesh
Suspension Front: Telescopic
Rear: Three-step spring-loaded
hydraulicshockabsorber
Brakes Front: 130&240 mm (Drum/Disc)
Rear: 130 drum
Tires Tube type, Front 2.75 in x 18 in
Rear 2.75 in x 18 in

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Wheelbase 1,266 mm (49.8 in)
Dimensions L: 2,014 mm (79.3 in)
W: 762 mm (30.0 in)
H: 1,071 mm (42.2 in)
Weight 121 kg (267 lb)[1]
(wet)
Fuel capacity 11 L (2.9 US gal) (reserve 1.3 L
(0.34 US gal))[1]
Fuel
consumption
65 km/L (150 mpg-US)[1]

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Honda stunner
Manufacturer HMSI
Also called Stunner, CBF125M9 JC40
Parent company Honda Motor Company
Production 2008-
Predecessor CG125
Successor CB125F
Class Standard
Engine 124.7 cc (7.61 cu in), air-cooled,4-
stroke, 2-valve, SOHC, single
Ignition type Computer controlled fully
transistorisedwith electronic
advance
Transmission 5-speed manual
Frame type Diamond;steel

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Suspension 30 mm telescopicfork, 115 mm
axle travel
Brakes (Front) 240mm discs with twin-
piston calipers
(Rear) 130mm drum
Tires 80/100 17 (front); 100/90 17 (rear)
Wheelbase 1.27 m (4 ft 2 in)
Dimensions L: 1.955 m (6 ft 5.0 in)
W: 0.76 m (2 ft 6 in)
H: 1.11 m (3 ft 8 in)
Seat height 0.792 m (2 ft 7.2 in)
Fuel capacity 13 L (2.9 imp gal; 3.4 US gal)
Oil capacity 1.1 L (0.24 imp gal; 0.29 US gal)
Turning radius 2.10 m
Related Honda CBR125
CB TWister

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Manufacturer HMSI
Also called Honda CB110
Parent company Honda Motor Company
Production 2009–present
Class Naked Bike / Standard
Engine 109.1 cc (6.66 cu in) Air-cooled4-
stroke S1 Engine
Bore / stroke 50.0 mm × 55.6 mm (1.97 in
× 2.19 in)
Compression
ratio
9.0:1
Ignition type Digital CDI
Transmission 4-speed manual constant mesh

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Brakes Front: 240 mm disc
Rear: drum
Wheelbase 1,262 mm (49.7 in)
Dimensions L: 1,972 mm (77.6 in)
W: 742 mm (29.2 in)
H: 1,075 mm (42.3 in)
Weight 108 kg (238 lb) (dry)
Fuel capacity 8 l (1.8 imp gal; 2.1 US gal)
Oil capacity 1 l (0.22 imp gal; 0.26 US gal)
Fuel
consumption
70 km/l (200 mpg-imp;160 mpg-US)
Related Honda CB1000R

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Honda Dream Yuga
Manufacturer Honda Motorcycle and Scooter
India,Private Limited (HMSI)
Parent company Honda Motor Company,Limited
Production since 2012
Assembly Gurgaon,India
Class Standard
Engine Air cooled, 4 stroke, SI engine
Bore / stroke 50.0 mm × 55.6 mm (1.97 in
× 2.19 in)
Compression
ratio
9.9:1
Top speed 87 km/h (54 mph)[1]

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Power 6.15 kW (8.25 hp) @ 7500 rpm[1]
Torque 8.63 N·m (6.37 lbf·ft)@ 5500
rpm[1]
Ignition type either Kick or self
Transmission Gear pattern N-1-2-3-4
Frame type Diamond
Suspension Front: Telescopicfork / Rear:
Spring-loaded hydraulic
Brakes Drum 130 mm (5.1 in)
Tires 80/100-18 Tubeless (except spoke
variant)
Wheelbase 1,285 mm (50.6 in)
Dimensions L: 2,022 mm (79.6 in)
W: 733 mm (28.9 in)
H: 1,095 mm (43.1 in)
Weight 108 kg (238 lb)[1]
(wet)
Fuel capacity 8 l (1.8 imp gal; 2.1 US gal)
Fuel consumption from 65 km/l (180 mpg-imp;
150 mpg-US) to 74 km/l (210 mpg-
imp; 170 mpg-US)[2][3]
Related Dream Neo,[4]
CD 110 Dream[5]

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SCOOTERS
Honda Aviator
Manufacturer Honda Motorcycle and Scooter
India Pvt. Ltd. (HMSI)
Production 2009-current
Engine 110 cc, 4-stroke, single-cylinder,
air-cooled,OHC
Top speed 100km/hr
Power 8 bhp[1]
Torque 8.77 Nm
Transmission V-Matic
Suspension Front: telescopic.Rear: Unit Swing
with SpringLoaded Hydraulic
Damper
Brakes 130 mm drum or 190 mm disc
(onlyavailable forfront tyre)
Wheelbase 1256 mm

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Dimensions L: 1802 mm
W: 703 mm
H: 1162 mm
Seat height 790 mm
Weight 103 kg (dry)
Fuel capacity 6 L
Oil capacity 0.8 L
Fuel
consumption
60 kmpl

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Honda activa
Manufacturer Honda Motorcycle and Scooter
India
Honda de México
Parent company HMSI
Production 2001–
Engine 102 cc 4-stroke, single-cylinder,air-
cooled, OHC or 109 cc 4-
stroke, single-cylinder,air-
cooled, OHC
Power 7 bhp (5.2 kW) or 8 bhp (5.71 KW)
in 2009 model (claimed)[1]
Torque 8.74 Nm (claimed)[1]
Transmission CVT
Suspension Bottom linkwith spring-loaded
hydraulicdamper (front),unit swing
with spring-loadedhydraulic
damper (rear)[1]

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Brakes drum, 130mm (front & rear) with
CBS (only in 2009 model)
Tires 90/100-10 53J
Wheelbase 1,238 mm
Honda Dio
Manufacturer 1988–1996 Honda
since 1996 HMSI
Also called Honda Lead
Parent company Honda Motor Co.,Ltd.
Successor Honda Dio DLX
Class Scooter
Engine 110 cc (6.7 cu in) SOHC 4-stroke
Bore / stroke 50 mm × 55.6 mm (1.97 in
× 2.19 in)

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Compression
ratio
9.5:1
Top speed 85 km/h (53 mph)
Ignition type Kick/Self
Transmission CVT
Frame type Under bone
Suspension Spring-loaded hydraulictype
Brakes Drum (130 mm (5.1 in))
withcombined brakingsystem(CBS)
Tyres Tubeless
Rake, trail 27˚30' , 92 mm
Wheelbase 1,238 mm (48.7 in)
Dimensions L: 1,781 mm (70.1 in)
W: 710 mm (28 in)
H: 1,133 mm (44.6 in)
Seat height 765 mm (30.1 in)
Weight 105 kg (231 lb) (dry)
Fuel capacity 5.3 litres (1.2 imp gal; 1.4 US gal)
Oil capacity 1.0 litre (0.22 imp gal; 0.26 US gal)
Fuel
consumption
60 km/L (170 mpg-imp;140 mpg-US)

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DATA COLLECTION
 Data is collected through two types of data i.e
primary data and secondary data.
 Sample size of survey is limited to 100 samples
 Primary data is collected through questionaremethod
 Secondary data is collected through websites,
showrooms, brouchers, newspapers, etc

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DATA ANAYLSIS AND INTER PRETATION

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FINDINGS AND SUGGESTIONS
. Findings
All the respondents were aware about this company.
60%of customers to know the advertisement of HondaBikes
through media, 12% of customers were through friends and 28% of
customers are through dealers.
90 percent of the customers were completely satisfied with the
mileage and performance of the bike, 10 percent of the customers
are dissatisfied with the mileage.
73% of respondents aresatisfied with pick-up of the Honda Bikes
and 27% of the customers are dissatisfied.
56% of the respondents are attract the quality of the service to
choose this bike, 20% of the respondents are like less price and
24% of the respondents were like brand image.
50% of the respondents aresatisfied with the design of the bike,
40% of the respondents said that average and 10% of the
respondents feel that design is poor.
54% of the respondents considered the price of the Honda Bikes, as
higher where as only 8% considered as economical and 38% of the
respondent said it as reasonable.
60 % of the respondents felt the explanation to be “excellent”. And
35% of them “very good” and rest of 5% felt to be “poor”.
According to them sales executives.
According to the chi-square test find that there is significance
difference between the preferable factors like mileage,pickup,price
and design.
Suggestions
The most important media for consumer durables is television. So,
they should go for television advertisements rather going for
newspaper, the television advertisements influences more on the
people.

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Limitations of the project
Time constrains
Sample size is 100 out of lakhs of people
Survey is limited only to Aurangabad city

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REFERENCE
WWW. HMSI.COM
BROUCHERS
PAUMPLETS
NEWAPAPERS
TV ADDS
SHOWROOMS
ETC.

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Annexure
1. What is the age of respondent?
18-30 years [] 30-45 years[] 45-55 years[]
2. Do you have?
Bikes [] moped []
3. Which Hondaproduct you have?
4. Are you satisfied with the mileage?
Highly satisfied[] satisfied[] neither satisfied nor
dissatisfied[] dissatisfied[]
5. Why do you choose Honda bikes?
Brand[] mileage[] style[] servicing[] others[]
6. Which Hondaproduct you like and why?
7. Which features influence you to buy Honda bikes?
8. Are you satisfied with the pricing of Hondabikes?
Highly satisfied[] satisfied[] neither satisfied nor
dissatisfied[]

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9. Do you feel comfortable while riding the bikes
Yes[] no[]
10. What is the complaint in Honda bikes?
Starting trouble[] brakes[] lights[] engine[] battery[]
others[]
11. What is the service qualityyou get at the service
centres?
Excellent[] very good[] good[] ok[] poor[] very poor[]
12. Are you satisfied with the availabilityand service of
Honda bikes?
Yes [] No[]

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