3. Brand Standards
Logos, marks, seals, colors or other visual identity markers that
have been used in the past for the Kingdom Worship Center
will be phased out and the new visual identity and logos will be
used starting July 1, 2014.
All new printed and electronic materials that go into production
after July 1, 2014, shall conform to the new brand or as soon
thereafter as practical without cancellation of contracts events
and orders.
Only one transparent logo will appear on any given printed or
electronic communication. The entity logo should always use
the standard graphic as noted.
When deciding which logo is best suited for a particular minstry
communication, the guiding principle should be first to identify
the primary audience for the communication and what logo will
most readily be identified by that audience. This will be done
through applying the lens of the ‘customer’ or public, not as a
result of personal preference or historical usages.
If multiple entities are involved in a particular project, the broad-
est and most inclusive logo/wording combination will be used.
The ‘Master Brand’ Kingdom Worship Center will be used only
for programs or projects that encompass both Campuses. Each
campus represented, Kingdom Worship Center, Towson and
Kingdom Worship Center, Columbia will be used as the ‘Master
Brand’ when referring the the Ministry’s physical campus and/or
programs/projects that encompass more than one entity within
the ministry.
The Syngery Center will be duly noted to represent the collec-
tive profit/non-profit entities housed within the Towson Campus
location (i.e. Domionion Leadership University @ the Synergy
Center)
The logo for ministries and departments within the Kingdom
Worship Center entity will be used when the intended audience
is not specific to that one campus, otherwise the Campus logo
will be used.
Visual Identity Principles Guiding principles when applying the new brand identity are as follows:
4. Brand Standards
Vision, Mission, Values
Our Mission
T.E.E.M
Training, Equipping, Empowering, Mobilizing the Body to take
Dominion, NOW!
Mission Statement
The Mission of KWC is what we do, why we do it, and the sense
of urgency we employ in doing it. You may be familiar with some
of the terms used as part of the consummate ministry of the
ascension gifts found in Ephesians 4:13-16. How or what part
any local assembly plays is determined by the visionary of that
setting. Our Contribution, here at KWC, is to prepare “through
training, equipping, empowering, and mobilizing the body of
Christ to take dominion on earth (note Revelation 11:15). Jesus
taught His followers to pray in the “disciples” prayer, “thy king-
dom come; thy will be done, on earth, as it is in heaven”. The
church of the Lord Jesus Christ is the only one that can fulfill that
purpose.
Our Vision
To bring the church into the unity of the faith, unto a perfect man;
and, unto the measure of the stature of the fullness of Christ. -
Ephesians 4:11
Core Values
LOVE – is the ability to appreciate and except beyond conditions
“Dear friends, let us love one another, for love comes from God. Everyone
who loves has been born of God and knows God. Whoever does not love
does not know God, because God is love. I John 4:7-8 NIV
FAITH – is a strong uncompromising confidence and trust in
someone or something.
“You know that the testing of your faith develops perseverance. Persever-
ance must finish its work so that you may be mature and complete, not lack-
ing.” James 1:3 NIV
EXCELLENCE – is a quality, which is unusually good and so sur-
passes ordinary standards. Not just ‘doing’ but ‘being’.
His divine power has given us everything we need for a godly life through
our knowledge of him who called us by his own glory and goodness. Through
these he has given us his very great and precious promises, so that through
them you may participate in the divine nature, having escaped the corruption
in the world caused by evil desires. 2 Peter 1:3-4 NIV
COMMUNITY – is a sense of responsibility and contribution to
society that define our existence.
“Love your neighbor as yourself.” Romans 13:9 NIV
FAMILY – is a group of people affiliated by birth, by marriage, or
shared consumption - a model of social relationships
“My son, keep your father’s commands and do not forsake your mother’s
teaching.” Proverbs 6:20 NIV
5. Brand Standards
Entity Breakout
worship center
KingdoM
TOWSON
worship center
KingdoM
worship center
COLUMBIA
KingdoM
Use this logo when
referring to Kingdom
Worship Center
the entity.
Use this logo when referring to
Kingdom Worship Center, Towson
Use this logo when referring to
Kingdom Worship Center, Columbia
6. Brand Standards
Color Palettes
Primary Color
Secondary Color
Teritary Colors
C 35 / M 100 / Y 86 / K 55
C 50 / M 70 / Y 80 / K 70
C 60 / M 14 / Y 11 / K 84
C 20 / M 40 / Y 97 / K 7
C 34 / M 0 / Y 0 / K 60
7. Brand Standards
Primary Fonts
There are 2 primary fonts in the Kingdom
Worship Center style guide—two versions of
the same serif font. These fonts may be uti-
lized as Headline/Heading or Subheading
Fonts. Alternatives within the font family may
also be used.
.
Trajan Pro
Copperplate Light
8. Brand Standards
Secondary Fonts
Avenir
Adobe Caslon
Bebas Neue
There are 3 secondary fonts in the Kingdom
Worship Center style guide—one serif font and
two sans serif font. When the primary fonts are
not available for headings, please use the sec-
ondary fonts. Theses fonts may also be used in
body copy.
9. Brand Standards
Stand Alone Icon
The logo type can never appear by itself with-
out the icon lock up. However, the Kingdom
Worship Center icon can stand on its own in
certain applications
Vertical Logo
When there are space constraints, you may
use the vertical versions of the Kingdom
Worship Center and Campus logos, as shown..
worship center
KingdoM
COLUMBIA
TOWSON
worship center
KingdoM
worship center
KingdoM
10. Brand Standards
Reverse Considerations
worship center
TOWSON
TOWSON
KingdoM
worship center
KingdoM
worship center
COLUMBIA
COLUMBIA
KingdoM
worship center
KingdoM
worship center
KingdoM
worship center
KingdoM
12. Brand Standards
Usage - Website Kingdom Worship Center’s website will represent both Campuses
13. Brand Standards
Usage - Letterhead
TOWSON CAMPUS
not perfect; being perfected
6419 York Road
Towson, MD 21212
410.377.3500
kingdomworshipcenter.orgBishop Gregory and Pastor Tonya Dennis, Senior Pastors
worship center
KingdoM
worship center
KingdoM
6419 York Road • Towson, MD 21212
Bishop Gregory and Pastor Tonya Dennis, Senior Pastors
Each campus will be identified in the stationary system.
