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Netflix Ads Personalization Solution - 2017

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Karthik Murugesan
Karthik Murugesan

Netflix Ads Personalization Solution - 2017

Technology
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Ads Personalization Liviu “Liv” Tudor @liviutudor https://liviutudor.com
2017 - 1,000 hours original content
Age of Content
Age of Content
Global scale
Right ad, right language
Concepts X Languages X Formats X Ad Platforms 6 30 10 3 TOTAL = ~ 5,000+ unique ads X 1,000s titles 5, 000, 000 +
Constant change 5, 000, 000 +
Personalize Ad Recommendations Test Learn Innovate
Netflix Ads Personalization Solution - 2017
Netflix Ads Personalization Solution - 2017

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Netflix Ads Personalization Solution - 2017