1) Live shopping shows have higher sales conversion rates of 12% compared to 3% for normal ecommerce. Brands should work to get large audiences and maximize sales. 2) Brands should host shopping shows frequently to build viewership and keep shoppers coming back. Engaging with buyers consistently and at a frequency that makes sense for the brand and audience is important. 3) Hosting good live shopping shows regularly will benefit brands by helping them understand customers, plan shows well, boost customer engagement, inform customers of show times, sustain communities, cater to new customers, and facilitate word-of-mouth marketing. Establishing the brand requires adequate and regular visibility, so setting a schedule for live shows is important

1. 1
Why Brands should
consistently host
Live Shopping Shows?

2. 2
● Livestream Shopping: Higher Sales Conversion rates of 12%+ than around
3% from normal Ecommerce experiences.
● Thus, brands should do everything to get large buyer audiences /
watchers in their Shopping Shows and maximize their Sales.
● Additionally, brands should also have a good frequency of Hosting
Shopping Shows to build viewership and keep shoppers coming back.

3. You must engage with buyers on a consistent basis and with a frequency that makes
sense for your audience and brand. In the first few shows, you might not get the
desired results but if you host good shopping shows frequently, it will definitely
benefit you.
3

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Here is why Brands must consistently host Live Shopping
Shows.
● Helps you in understanding Customers
● Helps you in Planning Shopping Shows well
● Boosts Customer Engagement for your Brand

5. 5
● Informs Customers when to tune in
● Sustains a Community around your Brand
● Caters to new Customers
● Facilitates Word-of-Mouth Marketing for your
Brand

6. 6
● Establishing your brand requires it to be adequately visible at all times.
● If you are utilizing Live Stream Shopping as your Sales Strategy, then you
need to connect and engage with your customers on a regular basis.
● That’s why it’s important to set a regular live shows.