3. In the early Spring of 1799, James Atkinson, an
enterprising young gentleman from the wilds of
Cumberland, set forth by carriage for the glorious
city of London. In his suit pocket were recipes for
fine scents and toiletries of his own devising. Next
to him sat a sizeable quantity of rose-scented bear
grease balm. Next to the balm sat a growly bear.
5
The growly bear was
thoroughly devoted to James.
Within mere days the utterly fantastic balm
became indispensable to London’s most uppity
crust, who braved the bear at the door of
44 Gerrard Street (“that marvellous perfume shop
with the most terrifying bear”) to procure
sufficient stock for the Social Season.
HISTORY
EARLY DAYS
History
4. 6
HISTORY
TRULY
UNCOMMON
SCENTS
HISTORY
FOR YOUR
NOSE ONLY
Atkinsons’
greatest devotee in
Regency England
was that
fabulous arbiter
of all things elegant,
Beau Brummel,
First Dandy
of the Realm.
In 1800, James Atkinson hit upon his most
startling creation to date, a fearlessly English Eau
de Cologne totally different from the Italianate
colognes then in vogue. Curiously fresh yet warm
and spicy, the new Eau de Cologne was stronger
and more prepossessing than its continental
cousins, with a lingering trail that conjured forth
the confident attributes of the British Empire.
It and all things Atkinsons became such a
sensation with the royal ranks that when King
George IV caught a whiff of it at Buckingham
in 1826, he proclaimed Atkinsons the Official
Perfumer to the Royal Court of England on the
spot. From then on the sweet smell of Atkinsons’
success wafted throughout the realm, emanating
most deliciously, in 1832, from its utterly fantastic
new headquarters at 24 Old Bond Street.
7
Lesser luminaries—Napoleon,
the Duke of Wellington, Admiral Nelson, Lady
Hamilton, Prince Tomasi Di Lampedusa, Queen
Margherita di Savoia, and the Tsarina of Russia—also
clamoured after Atkinsons’ customised bouquets.
Soon, all of society was hot for the house’s instantly
recognisable, off-the-peg creations. To meet demand,
new shops were opened abroad—in Paris, the
Americas and Australia. The Atkinsons inventory
was positively bursting with new fragrances.
White Rose. English Lavender. Royal Briar. The
British Bouquet. The Odd Fellow’s Bouquet….
Then as now, and quite unlike anything
anyone has sniffed before or since, each is
unconventionally powerful, and unexpectedly
vigorous and enduring. They are, we dare say,
the very essence of English Fragrance.
5. 9
After a most delightful hibernation,
Atkinsons and its growly bear have awoken from
their slumber totally refreshed and revived.
Drawing on 200 years of English eccentricity,
style and impeccable manners, not to mention
an incomparable heritage and imperishable
commitment to making the highest echelons of
society as fragrant and delectable as humanly
possible, we are now ready to usher in a new century
of perfume snobbery. How? By means of our newest
collections, our boldest and most irresistible to date.
“True style,” as Beau Brummel once said,
“never goes out of fashion. You simply
cannot keep a good bear down.”
HISTORY
ATKINSONS
REBORN
6. A cracking good fragrance that very much lives up
to its fabled address, 24 Old Bond Street is more
representative of the house’s inestimable peerage
than any heraldic crest or coat of arms.
A revelation of endlessly effortless chic and classic
British flair, the cologne and bath collection tips
its top hat to Atkinsons’ first fragrance creation,
the exceedingly English Eau de Cologne of 1800.
Like its predecessor, 24 Old Bond Street is
no mere Continental cologne but a powerfully
assertive and peculiarly wonderful English scent.
With a glamorous twist of Brit eccentricity, it
redefines the very notion of cologne, and will beguile
boys and girls of the very highest discernment.
11
The
Emblematic
Collection
THE EMBLEMATIC COLLECTION
24 OLD BOND
STREET
7. 13
The emblematic fragrance of the house,
24 Old Bond Street is an extremely English
cologne of tremendous personality.
Its devastatingly aromatic cocktail of juniper,
rose and black tea is deepened with a gorgeously
eccentric note of smoky, oak casked whisky.
Bracingly fresh yet warmly embracing, it is the
definitive last word in English elegance.
Eau de Cologne – Natural Spray 50 ml & 100ml
THE EMBLEMATIC COLLECTION
24 Old Bond Street
8. 1514
Fresher, Richer, Stronger
Triple Extract is the precious quintessence of 24
Old Bond Street, reworked and intensified for
fuller character, tonicity and splendid dramatic
contrast. Its whiskey-inflected, super-fresh floral
infusion of petals, spices and wood makes the
Triple Extract not once, not twice, but three
times the potency of 24 Old Bond Street.
Eau de Cologne Concentrée – Natural Spray 50 ml & 100ml
THE EMBLEMATIC COLLECTION
TRIPLE EXTRACT
B.
A.
C.
C.
E.
D.
F.
H.
G.
24 Old Bond Street
Triple Extract
24 Old Bond Street
The fabulous
alchemic journey of
24 Old Bond Street
Triple Extract
Use with caution: exerts a peculiarly addictive effect on
scent snobs of the highest order.
9. 17
Perfumed Toilet Vinegar – Splash Bottle 100 ml
Perfumed Body Lotion 200 ml
Bath & Shower Essence 200 ml
Perfumed Soap 150 gr
Scented Candle 450 gr
THE EMBLEMATIC BATH COLLECTION
16
The full beautifying and grooming capabilities
of 24 Old Bond Street deployed in the form of a
marvelous Bath collection. Infused with a fabulous
Flora Britannica complex of rose, chamomile,
cucumber extracts and milk proteins, and
enriched with glycerin, honey and vitamin E, these
are soaps and creams that not only cleanse but
positively lift one’s entire outlook on life. Amplify
that optimism even further with an insouciant splash
of perfumed toilet vinegar, a traditional Atkinsons
recipe that produces an extraordinarily aromatic
bath and body water. Delicately douse
your handkerchief with the smallest soupçon.
Splash some on after your shower. Or throw a
quart into your bath! You will feel refreshed,
revitalized, perhaps even revolutionary. And last,
but not in the very least, preface your preparations
by lighting a 24 Old Bond Street scented candle.
THE EMBLEMATIC BATH COLLECTION
BEAR BATH
ESSENTIALS
11. 20
THE LEGENDARY COLLECTION
21
THE LEGENDARY COLLECTION
The British Bouquet
An olfactory ode to dandyism, The British Bouquet
is to be worn like the finest suit of bespoke tailoring,
with Beau Brummel confidence and panache.
For ladies and dandies, a veritable mist of the Isles
inspired by Beau Brummel, intrepid pioneer of
the 3-piece suit, and the model of the man who
was born with a wise-crack on his lips and
an eye for knock-out sartorial elegance.
Woven from velvety lavender, myrtle and malt,
and lined with gilded citrus top notes of bitter
orange and caviar lemon, The British Bouquet
is impeccably finished with a leather accord that
recalls the champagne-polished Hessian boots
of the Dandy himself.
The Odd Fellow’s Bouquet
The grand return of Lawrence of Arabia to the fireside
luxuries of London’s most storied gentleman’s club.
Lawrence of Arabia ensconced in the splendour
and leather Chesterfielded comfort of a St. James
gentleman’s club, its weighty silence broken only by
the occasional turning of a sheet of a newspaper,
and the Oriental fragrance of Ottoman tobacco
issuing from the depths of fearsomely upholstered
winged armchairs. This rarified ambiance is
conveyed with almondy heliotrope flowers and
dark tobacco, heightened with ginger and fiery
peppercorn and, finally, deepened with a rich
ambery accord of benzoin and labdanum.
A fragrance of immense leisure.
The British Bouquet
Bitter Orange & Citrus Caviar – Lavender – Leather Accord
Eau de Toilette – Natural Spray 100 ml
The Odd Fellow’s Bouquet
Ginger – Heliotrope & Oriental Tobacco Accord – Labdanum
Eau de Toilette – Natural Spray 100 ml
12. 22
THE LEGENDARY COLLECTION
23
THE LEGENDARY COLLECTION
The Nuptial Bouquet
Myrtle Flower & Violet Leaves – Lily of the Valley – White Sandalwood
Eau de Toilette – Natural Spray 100 ml
Fashion Decree
Pink Peppercorn – Chinese Magnolia & Iris – Patchouli
Eau de Toilette – Natural Spray 100 ml
The Nuptial Bouquet
A cherished bouquet of ardent Romance composed of the very
blooms Queen Victoria carried down the wedding aisle to
her beloved Albert. Hearkening back to a time when flowers,
steeped in meaning, spoke volumes...
A fragrance of royal romance, a retro contemporary
interpretation of Queen Victoria’s bridal bouquet:
the green and white loveliness of Lily of the Valley,
violet leaves and exquisite myrtle flowers enhanced
with delicate white musk and sandalwood.
For women who wouldn’t dream of
settling for less than a prince.
Fashion Decree
A languorous scent redolent of a cargo of
Asian silk brocades steamship-bound for London,
carefully packed in patchouli leaves.
A mesmerising re-creation of the fragrance
that seduced the most dazzling fashionistas of the
late 19th-century, among them, Sarah Bernhardt.
Fashion Decree summons up a time when
precious silk brocades, arriving from the Far East
in trunks packed with patchouli leaves, were all
the rage at the court of Queen Victoria.
An opulent patchouli perfume of far-flung origins.
A fragrance for exquisitely dressed women
with a passion for luxury.
13. 24
THE LEGENDARY COLLECTION
25
THE LEGENDARY COLLECTION
Love in Idleness
A neo-Victorian love philter for those
who believe in the magic of fragrance.
Ahhh…
the ethereal innocence of the violet flower,
touched by Cupid’s arrow, and transformed
into a spell-bindingly sensual love potion.
Out of Shakespeare’s love elixir, Atkinsons
has conjured a shimmering, powdery violet cloud
of a fragrance. As gorgeous and indolent as
a midsummer night’s dream, Love in Idleness is
the fragrance of love at first sight–a perfumed tryst
between an intensely feminine orris-violet accord
and a seductive woody chypre dry down.
Amber Empire
An extremely Oriental fragrance which transports
you on an utterly sensual voyage into the languorous,
enigmatic reaches of the Far East.
It all began with a Chinese snuffbox,
an exquisite Asian Art Deco objet d’art that fired
up Atkinsons’ imagination. Amber Empire became
one of the first Oriental fragrances introduced
to the Western world in 1927.
In its day, it was a fascinatingly foreign perfume,
“as mysterious and refined as the ageless East”.
But 21st-century Amber Empire is not so much
exotic as cosmopolitan, contemporary and devilishly
sensual. Carved from a precious amber accord
that is captured in slowly rising drifts of oolong tea,
earthy and rich, Amber Empire is a moody,
atmospheric perfume, vaporous and lingering.
Love in Idleness
Raspberry & Violet Leaves
Violet Flower, Orris & Heliotrope – Tree Moss & Patchouli
Eau de Toilette – Natural Spray 100 ml
Amber Empire
Bergamot – Oolong Tea Accord & Chinese Magnolia
Sandalwood, Myrrh, Incense, Vanilla & White Musk
Eau de Toilette – Natural Spray 100 ml
14. 2726
The Odd Fellow’s Bouquet - Fashion Decree - The British Bouquet
Love in Idleness - Amber Empire - The Excelsior Bouquet
The Nuptial Bouquet
THE LEGENDARY COLLECTION
The Excelsior Bouquet
The Excelsior Bouquet is not merely a fragrance, it is
the sensation of freedom and of immense open skies.
For modern-day adventurers who wear The Excelsior
Bouquet, not even the sky’s the limit. This most
intrepid of fragrances captures the exhilaration,
the danger and the heroism of history’s first-ever
non-stop flight over the Atlantic, accomplished in June
1919 by Englishmen John William Alcock and Arthur
Whitten Brown. With its high-spirited blend of flint,
sage and spices, the Excelsior Bouquet is a captivating
olfactory journey. It is the experience of chilled air on
metal, the heat of the cockpit, the leathery scent of
aviator jackets and the rush of adrenaline as
the airplane slowly climbs up and up.
THE LEGENDARY COLLECTION
The Excelsior Bouquet
Grapefruit, Flint Accord, Aldehydes
Sage, Nutmeg, Sichuan Pepper – Vetiver, Tonka Beans, Leather Accord
Eau de Toilette – Natural Spray 100 ml
15. 29
The
Contemporary
Collection
A thoroughly modern Haute Parfumerie
line of classic unconventionality.
Rose in Wonderland, Jasmine in Tangerine,
Lavender on the Rocks and Posh on the Green,
are highly figurative, radically contemporary
visions of iconic perfume ingredients.
These fragrances transform the familiar
into the fabulously unfamiliar in a way
that is distinctive and intriguing.
THE CONTEMPORARY COLLECTION
CLASSIC
UNCONVENTIONALITY
16. THE CONTEMPORARY COLLECTIONTHE CONTEMPORARY COLLECTION
30 31
Rose In Wonderland
A rose is a rose is a rose. Or is it ?
If Alice had chanced to smell Rose in Wonderland
she would have discovered a rose that by any other
name would not have smelled so treacherous. Far
from the gentle, innocent garden bloom of the same
name, Rose in Wonderland is an ultra-magnified
super rose that is earthy, but not of this earth.
A radiant phantasmagorical flower that grows
in the green wilds, it is a dizzying hybrid of the
rose’s thorny, earthy prickliness and its smooth,
luminous, deceptively innocent beauty.
A rose fragrance to wear and beware.
Jasmine In Tangerine
The most British of exotic Flowers
Jasmine is steeped in the floral language of love
and grande passion. Just as Lord Krishna brought
the jasmine tree from heaven for his beloved wife
Rukmini, Sir Thomas Milington, the noted
18th Century English Physician and adventurer,
brought back the purest jasmine flower from India as
an act of Love to England.
Jasmine in Tangerine is a contemporary tribute
to this romantic expedition. It is a radical and cheeky
take on Jasmine that marries with a charming
irreverence the exotic solar beauty of the Indian
flower and the sparkling suavity of a tangerine
squeeze, a fruit delicacy exclusively enjoyed by the
Royal Society in the 1800’s.
Rose In Wonderland
Rose Dew Accord & Blackcurrant Buds
Geranium & Rose Centifolia Absolute – Vetiver & Cristal Amber
Eau de Parfum – Natural Spray 100 ml
Jasmine In Tangerine
Pink Pepper & Mandarin Essence – Sambac Jasmine Absolute
Ylang & Osmanthus – Vanilla & White Cedar
Eau de Parfum – Natural Spray 100 ml
17. THE CONTEMPORARY COLLECTIONTHE CONTEMPORARY COLLECTION
32 33
Lavender On The Rocks
A pure double distillation of lavender.
A stylishly sharp update of an English
perennial, this is a lavender fragrance of
electric contrasts. A glacially cold lavender
cocktail—shaken, not stirred—it ignites
into an aromatic white-hot fieriness that
deliciously envelops the entire body.
Blended like fine spirits, this strong, icy
eau de parfum radiates a gorgeously delirious
buzz, both invigorating and disorienting.
Posh On The Green
A preppy chic perfume of
sumptuously stylish sportmanship.
A sun-dappled alfresco scent for dandies and ladies
created from the greenest notes in perfumery,
Posh on the Green is a freshly cut homage to the
great manicured British lawns—the cricket greens,
the resplendant grass courts of Wimbledon and the
glorious green of the polo fields.
Redolent of smart garden parties and long leisurely
afternoons spent on summer lawns this is a woody,
green perfume of the most verdant intensity for
boys and girls of elegant athletic inclination.
Game, set, match.
Posh On The Green
Coriander & Petit Grain
Galbanum & Geranium – Vetiver & Cedarwood
Eau de Parfum – Natural Spray 100 ml
Lavender On The Rocks
Geranium & Basil – Rose Essence
Lavender Essence & Absolute – Guaiac Wood & Oud Accord
Eau de Parfum – Natural Spray 100 ml
18. Oud
Save The
King
Oud
Save The
Queen
SINCE 1799
THE OUD COLLECTION
AN EMIR
IN ENGLAND
35
Imagine, please, London, the roaring Twenties,
the glittering facade of Atkinsons, and, at its
legendary portal, the dashing Crown Prince
Mohammed Ali Ibrahim, renowned pugilist,
sports-car driver and extravagant dandy. At his side
is his most recent conquest, the Hollywood movie
star Mabel Normand, whom, alas, the Prince’s uncle,
King Fuad I of Egypt, a descendent of the
“Terrible Turk” Mehmet Ali Pasha,
has forbidden him to marry.
The dashing emir is carrying, hidden inside a
delicately engraved wooden box in his vest pocket,
the key ingredient for the perfumes he wishes the
illustrious house to compose for himself and his
paramour: it is oud, the precious resin of agarwood,
and the crown jewel of royal Oriental perfumery.
The Oud
Collection
19. 37
Revealed with an Irresistibly English Twist
The exotic cynosure of the Crown Prince’s first
fragrances are the heart and soul of Atkinsons’
Oud collection. So too are its distinctively English
accords of Central London (to remind the Prince
what a terrifically rip-roaring time he had there),
Earl Grey tea (his beloved’s favourite) and, for the
Prince’s own scent, leather, (to conjure forth the
smell of boxing gloves and his glories in the ring).
Sumptuously packaged, the ensuing cosmopolitan
bouquets are a richly fragrant entente between
the Orient and bonny old England:
Oud Save the King and Oud Save the Queen.
THE OUD COLLECTION
THE MOST
PRECIOUS SECRET
OF THE ORIENT
The Oud
Collection
20. 39
THE OUD COLLECTION
Oud Save The King
A Dandy concoction of Oriental
exoticism and proper British posh.
Oud Save the King is as charismatic and
extravagantly elegant as the glamorous Crown
Prince who inspired it. Freshly infused earl grey
bergamot and iris à la boutonnière brighten the
majesty of oud, which is further exalted by the
plushness of suede and an exhilarating cortege of
wood essences. A scintillating dialogue between
the hieratic scents of England and the Orient,
Oud Save the King is a fragrance of supreme luxury,
to be worn with straight-backed posture, stiff-upper
lip and a most regal jauntiness and insouciance.
Oud Save The Queen
A Bewitching fragrance of Forbidden Love
A spirited Scheherezade of oriental charms and
ever-so-English subtlety, Oud Save the Queen
is as captivating as the Hollywood enchantress
who inspired its creation. The beguiling aura
of oud is femininely wreathed in exquisite
white petals of jasmine and orange blossom,
and intriguingly sparkled with notes
of earl grey bergamot and clove.
A majestic fragrance of sublimely sovereign
beauty, destined to adorn our most incandescent
seductresses, our most precious jewels of
all-consuming and rapturous love.
THE OUD COLLECTION
Oud Save the King
Earl Grey Bergamot Accord – Orris & Leathery Suede
Sandalwood & Oud Accord
Eau de Parfum – Natural Spray 100 ml
Oud Save The Queen
Earl Grey Bergamot Accord – Jasmine Petal & Orange Blossom
Guaiac Oud & Oud Accord
Eau de Parfum – Natural Spray 100 ml
38
21. 41
THE HOME COLLECTION
WISH YOU
WERE THERE
Why go out when England’s finest
can be brought home?
The Isle of Wight Bouquet, The Hyde Park
Bouquet and The Mayfair Bouquet—scented
candles that whisk one instantly to Regency
England’s most romantic spots.
The
Home
Collection
22. 43
Scented candles 450 gr
The Isle of Wight Bouquet
A verdant and floral fragrance reminiscent of
this Channel island’s seaside landscapes, redolent
of its native purple wood calamint flowers and
the deliciously tangy Prince Albert Rhubarb
that grows in the gardens at Osborne House.
The Hyde Park Bouquet
The woody vegetal scent of linden trees,
rustling birch leaves, wild grasses and soft tree
moss. As bucolic as a walk in this royal park.
The Mayfair Bouquet
Poshness itself, in a richly woody ambery
fragrance enhanced with rose, orange
flower, amber and oud wood.
THE HOME COLLECTION
The
Home
Collection
23. 44
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DARLING
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