First ever School World Cup, Dec. 2019, presented by Star Sports. With a pre cursor of India's largest Inter-school cricket tournament, 1000 schools across 12 cities.

1. witnessed the birth of
India’s largest Inter-School Cricket Tournament
2018
In association with

2. Organized Indian
grassroot cricket
National &
International
Exposure
Identify and nuture
Talent on merit
Adopt Health &
Fitness via Sport for
Life
Harmony &
Friendships
BOYS IN BLUE
PILLARS THAT
SPARKED THE PROGRAM

4. Intra-zonal Inter School Rounds
2018
FORMAT • Round Robin – 900 schools from 10 cities.
• Winning teams advance to next round through
NRR.
N.E.W.S. - Zonal Level Mentoring Camps
• 32 teams are Mentored by Sourav Ganguly, Zaheer Khan,
V.V.S. Laxman and Yuvraj Singh at their respective academies
(8 teams for each Zone)
• 2 Teams per Zone are selected by each Mentor to advance
• Top 8 teams qualify, 2 Groups formed, 4 teams
each in Round Robin
• Qualified 4 teams play knockout during QF and
thereon SF, Finals.
Nationals in Mumbai, Highlights on Star Sports

5. India’s largest Inter-School Cricket Tournament
2019
Goes International
Inaugural edition 2019.
Hosted in India.
In association with
In association with
International School Federation

6. In association with
International School Federation
2019INDIA
AUSTRALIA
ENGLAND
SRI LANKA
SOUTH
AFICA
NEW
ZEALAND
BANGLADES
H
AFGHANISTA
N
U.A.E.
NEPAL

7. • Intra-zonal Inter School Round Round – 1000 schools
from 12 cities.
• N.E.W.S. – Zonal Mentoring Camps, total of 32 teams get
the opportunity to hone their skills under the Mentors
2019
FORMAT
• SGFI will host a Selection Camp of 45 school cricketers to select the INDIA XI
team for the Inter-School World Cup
• Of the 45 school cricketers, 15 cricketers are from Pro Star League -hand picked
during the National League stage
• The balance 30 school cricketers are from State Associations & SGFI local camps
• 10 Countries represented by their top school cricketers
will face of in a League Format
• Finals covered live on Star Sports and Hotstar, along with
Highlights of the entire tournament.

8. Ahmedabad
Vadodara
Mumbai
Kolkata
Bangalore
Chandigarh
Delhi
Jaipur
Lucknow
Chennai
Hyderabad
Vizag

9. TIMELINES
15th July – 15th Aug Registration Phase
15th Sept – 15th Oct School Rounds Knockouts
10th Oct – 1st Nov Mentoring Camps
Pro Star League Cricket
Round Robin, SF &Finals
6th Nov – 9th Nov
9th Dec – 18thDec School World Cup
SGFI Selection Camp16th Nov – 26th Nov
Phase 1-
Invitation
Phase 2 -
Knockouts
Phase 3 –
Mentoring
camps
Phase 4 –
League, semis
and finals
25th Sept – 20th Oct City Rounds Knockouts

10. Age proof –
Strict control on
Age criteria
Pitch quality &
outfield quality
checks
First aid facilities
and branded
Cricket gear
available
Availability of
water and snacks
No Participation
fees charged from
School players
Certified
Umpires,
Scorekeepers and
Physio On
ground
Season 2 hygiene

11.  Interactive Website
 Social Media hype at various platforms
 Print media
 Radio – 93.5 red fm
 Live Streaming on Hotstar
 PR drive
MARKETING
PLAN

12. Print Media PR Radio 93.5 Red
FM and Retro Social Media
Hotstar and Star
Sports
OOH
PRE REGISTRATIONS --- Launch PR Meet at
Mumbai
Pre registration burst
and RJ Mentions
Pre Registration
Video creating a buzz
about the event
Promos Launch Hoardingin
Mumbai
SCHOOL ROUNDS --- PR stories at all
locationshighlighting
the local heroes
RJ mentions
highlighting the city
heroes
Regular Video,
updates and post on
Facebook, Twitter,
Youtube and
Instagram through
out the School
Matches
--- ---
MENTORING CAMPS Print ads in 4 cities
hosting the
mentoring camps
Press conference
with Celebrity
mentors at all
locations
Radio Shifts, RJ
mention, Interviews
and live press
conference coverage
with spots
live chats on
Facebook, updates
on Instagram,
Tweets from
Celebrity
Twitteraties and
Videos on YouTube
and Facebook
Live Streaming of
Mentoring camps
and Press
Conference
Clips frommentoring
camp on Star Sports
Hoardings
highlighting the team
selected for
eliminators in
Mumbai
FINALS Print Ads in Mumbai Pre and Postevent
hype
Pre and Postevent
hype
Pre event hype,
regular match videos
and updates and
post event winner
stories
Live streamingand
telecast of
eliminators and
awards ceremony
Event hype in
Mumbai

13. Parents/Family
40,00,000
TOTAL SCHOOL CHILDREN
10,00,000
School Children playing Sports
7,00,000
Family participating Parents
60,000
Cricketers representing
School
15,000