1. KIDS EMPOWERING KIDS
Kids Empowering Kids is a 15- minute interview programme featuring children between 0-18 who are
excelling in different spheres.
Kids Empowering Kids targets a youth audience. The programme embraces the psychology of mirroring
and encouragement to empower. By exposing their virtues, abilities, skills and qualities, kids can see
themselves as they really are: highly valuable, talented and capable right now, and can influence their
peers to aspire to the same.
Every Tuesday and Thursday, between 4:30 p.m. and 4:45 p.m., the award-winning host of NCU FM’s
leading afternoon drive-time show, The Drive, Basillia Barnaby-Cuff shares mic with young aspirants
from across the length and breadth of Jamaica. Displaying inimitable journalistic skill and conversational
style, Barnaby-Cuff sets her young guests at ease and draws out stories of academic success, courage,
grit, service and philanthropy. Listeners can expect a scintillating interview with goal-oriented guests
who on their trajectory to personal achievement, are overcoming obstacles and making their mark on
society.
Kids Empowering Kids shows Jamaica the beauty, enterprise and scholarship in Jamaica’s kids. Our
youth listeners around the island are linking up with youth magnet, Basillia Barnaby-Cuff each week to
hear kids like themselves speak about what works for them as they aspire to greatness. For 15 minutes
of compelling listening each Tuesday and Thursday, passengers on The Drive get an injection of heart-
warming inspiration, from Kids Empowering Kids.
NCU FM is giving special advertisers a chance to tap into this resource of youth energy, brilliance and
positivity by aligning your products and services with a top quality programme that reaches kids, teens,
parents, school administrators and youth influencers.
SPONSORSHIP OPTION:
Entitlements: 2 x 30 SECOND COMMERCIALS INSIDE
4 X 30 SECOND COMMERCIALS OUTSIDE
OPENING, CLOSING AND INTERNAL CREDITS. PROMOS FOR CONTINUOUS SPONSORSHIPS
FULL SPONSORSHIP COST: $18,000.00 PLUS GCT PER BROADCAST
CO – SPONSORSHIP OPTION:
Entitlements: 1 x 30 SECOND COMMERCIALS INSIDE
3 X 30 SECOND COMMERCIALS OUTSIDE
OPENING, CLOSING AND INTERNAL CREDITS. PROMOS FOR CONTINUOUS SPONSORSHIPS
CO - SPONSORSHIP COST: $12,000.00 PLUS GCT PER BROADCAST