NCU FM has created a new radio program called "Roadwise" that aims to educate listeners about safe, responsible, and legal road use in Jamaica. The 10-minute program will air twice weekly and discuss topics like defensive driving tips, vehicle maintenance, road laws, and accident prevention. It seeks sponsorship from companies involved in auto sales, insurance, road construction, and other industries to help spread road safety messages to its audience of drivers, families, seniors, and pedestrians. Sponsorship options include commercial spots during and around the program for $15,000 or $12,000 for co-sponsorship recognition.