NCU FM has created a new radio program called "Roadwise" that aims to educate listeners about safe, responsible, and legal road use in Jamaica. The 10-minute program will air twice weekly and discuss topics like defensive driving tips, vehicle maintenance, road laws, and accident prevention. It seeks sponsorship from companies involved in auto sales, insurance, road construction, and other industries to help spread road safety messages to its audience of drivers, families, seniors, and pedestrians. Sponsorship options include commercial spots during and around the program for $15,000 or $12,000 for co-sponsorship recognition.

1. AIRING SCHEDULE: Mondays and Wednesdays; 5:15 p.m. - 5:25 p.m. inside The Drive
DURATION: 10-minutes
“Jamaica recorded 100 road fatalities in the first 102 days of this
year as efforts to encourage greater care on the road continue to
fall on deaf ears.” - Gleaner report, published April 13, 2015
Did you find those statistics incredible and disturbing as we did? Then you can understand why we at
NCU FM feel our newest feature “Roadwise” is the most responsive and socially responsible medium
to signpost our intentions to put road use and road behaviour under the national spotlight.
What is Road-wise?
Roadwise is a short feature that educates listeners on responsible, safe and courteous road
use. The feature informs road users (motorists, motorcyclists and pedestrians) on their legal
and safety obligations, as well as road accident prevention tips. Roadwise generally
encourages listeners to drive, ride and walk with care.
Authoritative sources will answer questions on defensive driving practices, personal
protective equipment/products and vital processes involved in owning and maintaining a
road-worthy motor vehicle. Energy and environment conservation may very well enter the
discourse at times.
Are you a driver or learner driver? Have a burning question on how to solve a problem with
the Transport Authority? Looking for some troubleshooting tips for that radiator or engine
problem? Need information on road closures or how to obtain a road license, or advice on
whether you need a third party motor vehicle insurance or comprehensive? Or do you just
need to brush up on your knowledge of the Jamaican road laws? Tune in to Roadwise on
NCU FM at 91.1, 91.3 and 91.5 for your 5-10 minutes of road wisdom twice weekly.

2. Target audience: drivers, learner drivers, families with children, senior citizens,
pedestrians, cyclists
Sponsorship opportunities exist for providers of:
 Personal protective and restraint equipment for cyclists and children
 Auto sales and supplies
 Auto care and maintenance
 Government regulations and licensing
 Personal and accident insurance
 Education and training for drivers, engineers and mechanics
 Road safety advocacy/social advertising
 Road surfacing and construction services
 Any other road use and safety resources/commodities that may appeal to target
audiences of this feature.
SPONSORSHIP OPTION:
Entitlements: 2 x 30 SECOND COMMERCIALS INSIDE
4 X 30 SECOND COMMERCIALS OUTSIDE
OPENING AND CLOSING CREDITS. PROMOS FOR CONTINUOUS SPONSORSHIPS
FULL SPONSORSHIP COST: $15,000.00 PLUS GCT PER BROADCAST
CO – SPONSORSHIP OPTION:
Entitlements: 1 x 30 SECOND COMMERCIALS INSIDE
3 X 30 SECOND COMMERCIALS OUTSIDE
OPENING AND CLOSING CREDITS. PROMOS FOR CONTINUOUS SPONSORSHIPS
CO - SPONSORSHIP COST: $12,000.00 PLUS GCT PER BROADCAST