This is the digital digest on the topic of marketing strategies of Unilever.

1. UNILIVER
Karamveer Singh

4. Unilever
Unilever is a global consumer goods corporation that
makes items for beauty and personal care, food and
beverages, and home care. The beauty and personal
care category makes the most money, but the food
and refreshments segment is expanding the fastest
right now.

5. Marketing Strategy
Unilever’s Marketing strategy – A brand with a purpose.
Unilever has one of the best business strategies in that it integrates its
global plans with the local community to attract consumers who are
drawn to items that are well-known around the world while still
maintaining its local flavor.

6. How it advertise the
products?
Unilever's products are mostly promoted through
advertising. Advertisements for many of the
company's brands can be found on television and
online. Sales promotions, such as discounts and
product bundles, are also used by the company on
occasion.

7. References
Kissinger, Daniel. “Unilever’s Marketing Mix (4Ps)
Analysis.” Panmore Institute, 16 Nov. 2016,
http://panmore.com/unilever-marketing-mix-4ps-analysis.
“Business Strategies That Set FMCG Giant ‘Unilever’ a Class
Apart.” The Strategy Story, 18 May 2021,
https://thestrategystory.com/2021/05/19/unilever-business-
strategy/.
“How Unilever Makes Money: Beauty and Personal Care Products
Generate Most Profits.” Investopedia,
https://www.investopedia.com/articles/markets/012916/how-
unilever-makes-money-ul.asp Accessed 12 June 2022.