Word of mouth, through written testimonials, can significantly benefit both a company and its customers by showcasing positive service experiences. While favorable word of mouth can attract new clients, negative experiences are often shared more widely, which can harm a company's reputation. Exceptional service coupled with excellent customer support is crucial for maintaining a positive image and fostering business growth.

1. Word of mouth

2. Word of mouth can also be in the form of a written testimonial and can benefit
both the company that gave you that great service and the recipient. Many
companies like to present testimonials for others to see. And, why shouldn't
they? It's a great way to show people how much others have liked their service.
The benefit to you is that each time you say something nice about their service,
they may in turn publicize your testimonial on their literature or website. And,
they will usually include your name and your company. There you have it... your
company's name is in front of the eyes of potential clients, just because you
took the time to say a few nice words about something else.

3. 三和一善
Now, let's flip the coin here for a moment. We've mentioned about the benefits of
positive word of mouth. But, what about the pitfalls of negative word of mouth? If
someone spreads the word that your service is fabulous, new business will come
your way. However, if you provide a service or product that someone is not happy
with, they will either never recommend you or they will tell three times as many
people about the negativities they have experienced. Providing an exceptional
service or product, coupled with "beyond the call of duty" customer service, can
have a positive effect on your business. But, not providing what you customers
deserve can bring down the curtain faster than you can blink.
(article source: ezinearticles) Kazuyoshi Miwa . 丸山修 三和一善