Beach Resort Marketing Mix

SONEVA JANI,
MALDIVES
K.M.KALAIVANI
MBA tourism Mgmt
Anna University, Chennai.

ACCECIBILITY:
• The resort can be reached by a scenic 45
minute seaplane flight direct from Malé
International Airport.
• A 60 minute speedboat ride from Soneva
Fushi, or by a leisurely half-day cruise
from Soneva Fushi.
• If you arrive after the last seaplane leaves
for Soneva Jani, you may take a domestic
flight to Soneva Fushi and stay there for
the night, before being transferred to
Soneva Jani the next day.
KalaivaniKM/MBA/AnnaUniversity

ACCOMODATION:
• Water retreat rooms
• Water retreat upper deck seating
• Bedroom with slide
• Bedroom water retreat with lounge

ACCOMODATION:
4 BEDROOM ISLAND RESERVE 3 BEDROOM ISLAND RESERVE

ACCOMODATION:
2 BEDROOM WATER RETREAT
WITH SLIDE
1 BEDROOM WATER RETREAT

AMENITY:
• Gym
• Tennis Court
• Spa
• Open Air Cinema
• Rooftop Pool
• Restaurant
• Free Wi-fi

ATTRACTION:
SEE THROUGH FLOORS TV INSIDE A SUITCASE

ATTRACTION:
RETRACTABLE ROOF CHOCOLATE ROOM

ATTRACTION:
• Poolside Bar
• BBQ Facility
• Coffee Shop
• Game Room
• Private Pool
• Babysitting Service
• Playground
• Kids Club

ACTIVITY:
• Diving
• Fishing
• Fitness Centre
• Sauna
• Snorkelling
• Wind Surfing
• Yoga Room
• Water Sports

PRODUCT:
• Private lagoon
• Private beaches
• Overwater observatory and resident astronomer
• Overwater silent cinema; gardens with a labyrinth
• Water slides
• Water sports and dive centre
• Ice-cream, chocolate and cheese rooms

PRODUCT:
• Freshwater pool
• Children's pool
• Children's tree house
• Viewing tower with dining table
• Open-plan kitchen
• Boutique
• Gym
• Library

PRODUCT:
STARGAZING:
The first overwater observatory in the
Maldives, to watch the night sky
blanketed with jewel-like stars. Gaze
through the lens of avant-garde
telescope and take a closer look at
Saturn’s magnificent translucent
rings, count the moons of Jupiter and
get together with your team to spot
Orion's Belt. This exercise sheds light
on the value of each individual and
their contribution, no matter how
small or large.

PRODUCT
MASSAGE:
Holistic treatments and let your body
relax and mind float away to pure
bliss. The gentle, soothing touch of the
skilled therapists combined with the
purity of natural products will cocoon
you in a state of rejuvenation, leaving
your mind free to work its magic.

PRODUCT:
PRIVATE DINING
A healthy body nurtures a healthy
mind. A delicious dinner at So Fresh
featuring a bountiful buffet of organic
garden salads and live cooking
stations with our wood burning pizza
oven, tandoors and grills with bespoke
pizzas and freshly caught fish grilled
to order. Plenty of food for thought.

PRODUCT:
ENRICHMENT PACKAGE:
The Enrichment Package is crafted to help
the team leave behind stress and external
pressures and focus on their strengths and
talents. It will pave the way for complete
concentration and let their thoughts flow
with ease.

PRODUCT
INNOVATIVE PACKAGE
Being immersed in a creative
environment, indulging in inventive
experiences and being surrounded by
people that are not afraid to think
outside the box, is a great catalyst for
original ideas and innovative
thinking. The Innovative Package
offers you just that. Through a curated
selection of experiences, we aim to
encourage you and your team to think
from a different perspective and
address the challenge through
unconventional and effective
methods.

PRODUCT:
ISLAND EXPLORATION
Set out on an inventive adventure as you explore
the island of Kudafari, a small traditional fishing
island with only 600 inhabitants. This island,
devoid of motorized vehicles, is an exemplary
example of a community that has found the
most sustainable ways of living. They manage
the island with a sustainable management
programme for their waste and have a coral
regeneration programme organised by the
women of the island. Watch as the locals weave
mats and baskets as they have done on the
island for hundreds of years, and get inspired by
their simple yet inventive methods of
environment preservation.

PLACE:
You can cruise from sister
property Soneva Fushi
onboard the hotel's boat,
Soneva in Aqua; the leisurely
trip will take half a day.
Alternatively, nip between the
two hotels in a speedboat
(you’ll be there in an hour).

PLACE:
STAY
Soneva Jani is where the embrace of nature is
enhanced by the caress of luxury. You will be
treated to a unique ‘castaway’ experience
within the spacious villas that have the
flexibility to cater to large groups or
individual guests. Each villa features
beautifully-designed interiors made from the
highest quality sustainable materials. Each
water villa opens to its very own stretch of the
sparkling lagoon, complete with a private pool
and a retractable roof to stargaze from the
master bedroom, an ideal setting for a group
to connect and bond.

PRICE:
• Double rooms - ₹ 1,81,055.39
Per Night
• Villa Suite with Pool -
₹ 2,26,290 Per Night
• 3 Bedroom Soneva Villa Suite-
₹ 11,34,120 Per Night
• 3 Bedroom Villa Suite with Pool-
₹ 11,65,864 Per Night
• Jungle Reserve- ₹ 16,84,377 Per
Night

PRICE:
• Additional child rates are applicable to children 7-14 years old (INR 4,137)
• Children 15 years and over are subject to additional adult rates.
• The hotel charges an additional government tax of INR 413.78 per person per
night on check-in.
• Excluding tax at 25.44 per cent.
• The additional charges are applicable to all services including meals and air
transfer fees.
• When booking more than 5 rooms, different policies and additional supplements
may apply.

PROMOTION:
EASTER OFFER
Celebrate Easter at Soneva Jani with our
exclusive offer and enjoy complimentary
shared round trip domestic transfers and
two unique experiences when you stay a
minimum of four nights. The Soneva
Easter Egg Hunt returns, as well as an
Easter cocktail journey and dining pop-up
in the lagoon. Our Den teams have
organised Easter-themed activities for our
younger guests and much more.

PROMOTION:
ONCE UPON AN ISLAND
• Extend your Maldivian holiday with
our Once Upon an Island offer and
enjoy added nights and experience
more of Soneva Jani’s culinary
offerings with complimentary breakfast
and dinner.
• When you stay seven nights or more,
up to two children aged under 15 years
old stay free with complimentary
roundtrip transfers and daily breakfast,
lunch and dinner.

PROMOTION:
BOOK DIRECT OFFER
While staying at Soneva Jani we have a
large selection of complimentary inclusions
for you to enjoy and take part in. Choose
from movie screenings at Cinema Paradiso
to yoga and meditation, access to our
children’s Den and weekly sunset cocktails
with your fellow guests and our
Management team

PROMOTION:
THE ULTIMATE FAMILY
GETAWAY OFFER
• Stay with us between now and
December 2019 for seven nights or
more and receive complimentary
return domestic air transfers and daily
breakfast, lunch and dinner for two
children aged up to 15 years.
• Plus, all of our younger Soneva guests
can participate in our amazing
children’s camp, packed with loads of
adventure, fun and learning.

PROMOTION:
• Each villa has its own pool, plus
direct access to the eye-popping
lagoon. The lagoon is very calm and
there is no need to worry about
currents or tides, but little feet may
need jelly shoes to avoid scrapes.
• The relaxed Gathering Bar will keep
you hydrated, whether you’re
thirsty for a knee-wobblingly boozy
cocktail, a zingy fresh fruit juice
(tropical mango and mint or banana
and passionfruit, perhaps) or a flute
of ice-cold fizz.

PEOPLE:
IN PARTNERSHIP WITH
MICHELIN GUIDE
• Throughout the festival, some of the
world's most celebrated and decorated
chefs, all of whom have come from
Michelin-starred restaurant, will be
hosting highly exclusive dinner events
at Soneva properties, each for a
maximum of eight resort guests at a
time.
• It is the first time that the MICHELIN
guide has done any kind of event in the
Maldives. The partnership is also
designed to appeal to the international
foodie scene and cement Soneva's
reputation as an epicurean
destination.

PEOPLE:

PEOPLE:
A Cruise With The Amazing
Maldivian Staff
The Hosts

PEOPLE:
BOOSTING EMPLOYEES & HOSTS

PROCESS:
Private Sunset Dolphin Cruise for the
Family
Treat your family to an exclusive experience
never to be forgotten. Enjoy the sunset and
watch the playful dolphins on a private
cruise in the Maldivian waters, all while
indulging in a selection of canapes,
champagne and mocktails for the little ones.
Although dolphin sightings are not
guaranteed, we know their favorite areas to
play.

PROCESS:
Private Tutoring
Private tutoring for primary and secondary
school level exams can be arranged at our
resorts upon prior request.

PROCESS:
ISLAND ADVENTURES:
• Island discovery bike ride
• Fun on the beach
• Treasure and scavenger hunts
• Gardening
• Tennis lessons
• Movie screenings at Cinema Paradiso

PROCESS:
WONDERS OF THE WATER:
• Water sports
• Snorkelling
• Water slides
• Bubble Maker programme
• Underwater treasure hunts

PROCESS:
FUN AT THE DEN
• The youngest guests can make use of an unending supply of arts and crafts
materials, costumes for dress up, cooking classes, Lego, books and games,
puzzles, bracelet making, kite making and flying, and so much more!

PROCESS:
ICE CREAN AND CHOCOLATE
ROOM
• Delve into the decadent world of
Willy Wonka with our amazing
selection of complimentary
chocolates.
• Embrace your sweet tooth and
indulge in the complimentary ice
cream rooms.

PHYSICAL EVIDENCE:

PHYSICAL EVIDENCE:
AWARDS:
2019 Awards
• Each of the Soneva Resorts is an awarding-winning destination, receiving
accolades from Condé Nast Traveler, CNN, Travel + Leisure, Robb Report and
many more.
• CONDÉ NAST TRAVELER READERS' CHOICE AWARDS 2018/19
(MIDDLE EAST) Favorite Sustainable Hotel - Soneva Kiri
• CONDÉ NAST TRAVELER - THE BEST HOTELS AND RESORTS IN
THE WORLD The 2019 Gold List - Soneva Fushi
• CONDÉ NAST TRAVELER - THE BEST HOTELS AND RESORTS IN
ASIA The 2019 Gold List - Soneva Fushi

PHYSICAL EVIDENCE:
2018 Awards
• PRIME TRAVELLER AWARDS (RUSSIA) – 2018 Best Family Hotel –
Soneva Kiri
• WEDDING SUTRA HONEYMOON AWARDS 2018 Winner, Top Luxury
Hotels / Resorts (International) - Soneva Fushi
• CONDE NAST TRAVELLER READERS CHOICE AWARDS (USA) Best
Resort in the World - #30, Soneva Fushi
• CONDE NAST TRAVELLER READERS CHOICE AWARDS (USA) Best
Resort in the World - #38, Soneva Kiri

PHYSICAL EVIDENCE:
2017 Awards
• FLIGHTNETWORK The World’s Best Luxury Honeymoon Destinations – #17
Soneva Kiri
• CONDE NAST TRAVELLER INDIA, READER’S CHOICE AWARDS
2017 Winner, Favourite New Overseas Hotel – Soneva Jani
• CONDE NAST TRAVELER CHINA Hot List 2017, Best New Hotels – Soneva
Jani
• GLOBAL GOOD GOVERNANCE AWARD Winner, Best Sustainability
Report – Soneva
• TRAVEL + LEISURE’S “IT LIST” The Best New Hotels in the World –
Soneva Jani

THANK YOU

Beach Resort Marketing Mix

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