Kaitlin Zhang hosted a personal branding workshop on how to network effectively. Kaitlin speaks about the 7 key mistakes people make when networking online. Are you making any of these mistakes? Event date: 1 Feb 2017 Location: Club Workspace Kennington Park Business Center, London, UK About Oval Branding Oval Branding is a London-based branding agency with a specialisation in cross-border branding between China and the West in financial services, technology and government. The company offers English and Chinese services in corporate branding, personal branding, reputation management and public relations for clients in the UK, China, USA and around the world. www.ovalbranding.com

1. @KaitlinZhang
How to Network Online Effectively and
Promote Your Personal Brand
Personal Branding Workshop
1 Feb 2017
Club Workspace Kennington,
London, UK
Tweet @KaitlinZhang
@ClubWorkspace
6:30pm Doors Open
7 - 7:30pm Workshop
7:30pm - 8pm
Guest Speaker Bryan Marcus
8 - 8:30pm Networking

2. Is this how you feel about online networking?

3. About Me - Kaitlin Zhang
Personal branding consultant,
coach, speaker and blogger.
Branding consultant for
technology development
companies and start-ups.
Helped raise half a million £ last
year alone. Clients featured in BBC,
NY Times, Guardian, Wired etc.
Education background in graphic
design and visual art.

4. Kaitlin Zhang’s 5 Steps to a Powerful Personal Brand
• Pitch
• Profile (photo & video)
• Platform (website etc.)
• Produce
• Partnership

5. “…the person who has technical
knowledge plus the ability to
express ideas, to assume
leadership and to arouse
enthusiasm among people –
that person is headed for higher
earning power.”- Dale Carnegie
Why is personal branding online important?

6. “Dealing with people is probably the biggest
problem you face.”- Dale Carnegie
This is the foundation of How to
Win Friends & Influence People and
it is still true today.

7. “Always leave people a little better
and you might be surprised
how big it makes you and how far it takes you.”
How to Win Friends and Influence People in the Digital Age
page 95

8. Establish Your Networking Goals

9. To Do:
Tell your neighbour what is your goal for
online networking?

10. Who do you want to connect with?

11. To Do:
Write down your list of influencers
you want to connect with

12. Where are they active online and offline?
Learn how to engage on each platform.

13. Example 1: Paddy McGrath SuperLogoBoy
Read my guest blog post here: http://superlogoboy.com/blog/
beginners-guide-to-building-your-personal-brand-online

14. Example 2: Phillip Twyford - The Curly Marketer
https://www.youtube.com/watch?
v=fMsnKJGcNlg&feature=youtu.be

15. Key Mistake 1: Not Reaching Out

16. Key Mistake 2: Reaching Out To Too Many People
/ Wrong People

17. Key Mistake 3: Not enough warm leads
• expect at least 2 weeks of warming up leads
• continue to keep the lead warm after contact

18. “It takes creativity and a bit more time
to replicate the effect of a warm smile and a firm handshake,
but it can be done.”
How to Win Friends and Influence People in the Digital Age
page 129

19. Key Mistake 4: Message too long
Source: https://www.jillkonrath.com/sales-blog/bid/101493/Example-of-a-Really-Bad-Cold-Call-Email
Example of Bad Cold Email

20. Key Mistake 5: Not Offering Value First
• compliment their work
• promote their content, brand, products
• tweet, retweet, quote tweet, twitter video
• insightful comments on their blog posts
• like and comment on Facebook, Linkedin, Instagram

21. Key Mistake 6: Taking rejection personally

22. Key Mistake 7: No long-term engagement

23. 7 Key Mistakes in Online Networking
1. Not reaching out
2. Reaching out to too many people /
wrong people
3. Not enough warm leads
4. Message too long
5. Not offering value first
6. Taking rejection personally
7. No long-term engagement

24. Guest Speaker: Bryan Marcus

25. Image credit:
- Networking, Simon Cockwell Flickr CC
- Dale Carnegie
- Dale Carnegie
- Sean MacEntee Flickr CC
- Crowd, Amy West Flickr CC
- Shy, Andreas Kollegger Flickr CC
- Tea, Ernesto Flickr CC
- Sean MacEntee Flickr CC
- Sad dog, Long Quan Pham Tuong Flickr CC
- pixel.la Flickr CC
- Bryan Marcus
Thank you for your photos!

26. Contact Me - Kaitlin Zhang
Contact me to improve your
personal brand online and manage
your professional reputation.
www.kaitlinzhang.com
Twitter @KaitlinZhang
Instagram @kzhangbranding
facebook.com/
kaitlinzhangbranding
Email: info@kaitlinzhang.com