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How is Broadband in Changing Television?
Doug Williams
Future Consumer Applications and Services Practice
BT Technology Operations and Service
How is broadband changing television?




                                              Cam
                                                  paig
                                              mess     n
                                       •C h a
                                                   ages
                                                 n
                                         the s ge vs. mo
                                                 ame          re of
                                       •D o n
                                               't for
                                     care             get h
                                                            ealth
                                    •I t ’ s
                                             the e
                                   stup            cono
                                            id           my,

     James Carville


© British Telecommunications plc
How is broadband changing television?




                                              Cam
                                                  paig
                                              mess     n
                                       •C h a
                                                   ages
                                                n
                                         the s ge vs. mo
                                                ame          re of
                                       •D o n
                                              't for
                                     care            get h
                                                           ealth
                                    •I t ’ s
                                             th
                                   inter e
                                             actio
                                                   ns, s
                                                         tupid




© British Telecommunications plc
How is broadband changing television?


Interactions with the schedule:

                                                        Cam
                                                             paig
                                                       mess        n
                                                •C h a
                                                               ages
                                               the      Interactions with the story
                                                       nge
                                                           vs.
                                                    same        more
                                                                       of
                                              •D o n
                                                     't for
                                            care            get h
                                                                  ealth
                                           •I t ’ s
                                                    th
                                          inter e
Interactions with each                other a c t i o n s
                                                            , stu
                                                                  pid




   © British Telecommunications plc
How is broadband changing television?


Interactions with the schedule:
The MyMedia Project
www.mymediaproject.org                                Cam
                                                           paig
                                                      mess      n
                                              •C h a
                                                            ages
                                                     n Interactions with the story
                                             the s ge vs. mo
                                                    a         re f
                                        NM2:DNewm e
                                           •           Media foroa New Millennium
                                    on't
                             care        f o r g e www.ist-nm2.org www.shapeshift.tv
                                                  t hea
                                                         lth
                            •I t ’ s
                                     th
                           inter e
Interactions with each other a c t i o n s
                                                , stu
TA2: Together Anywhere, Together Anytimed             pi
www.ta2-project.eu



     © British Telecommunications plc
How is broadband changing television?


Interactions with the schedule:
The MyMedia Project
www.mymediaproject.org



                                                 Interactions with the story
                                        NM2: New Media for a New Millennium
                                                     www.ist-nm2.org www.shapeshift.tv



Interactions with each other
TA2: Together Anywhere, Together Anytime
www.ta2-project.eu



     © British Telecommunications plc
How is broadband changing television?


Interactions with the schedule:
The MyMedia Project
www.mymediaproject.org



                                                 Interactions with the story
                                        NM2: New Media for a New Millennium
                                                     www.ist-nm2.org www.shapeshift.tv



Interactions with each other
TA2: Together Anywhere, Together Anytime
www.ta2-project.eu



     © British Telecommunications plc
Interactions with the schedule:
The MyMedia Project
www.mymediaproject.org


     •        Built the case for a TV
              Recommendation System and
              supported its procurement for
              BT Vision 2.0 (Cardinal)
     •        Research with PhD students
              explores the awkward case
                 –       new titles

                 –       new customers

     •        Exploring the value, for
              recommendation purposes, of
              data from:
                 –       PVR records

                 –       TV watching behaviour


     © British Telecommunications plc
How does broadband change television?


Interactions with the schedule:
The MyMedia Project
www.mymediaproject.org



                                                 interactions with the story
                                        NM2: New Media for a New Millennium
                                                     www.ist-nm2.org www.shapeshift.tv



Interact with each other
TA2: Together Anywhere, Together Anytime
www.ta2-project.eu



     © British Telecommunications plc
Interactions with the story
                                   NM2: New Media for a New Millennium
                                                www.ist-nm2.org www.shapeshift.tv




© British Telecommunications plc
Interactions with the story
                                    NM2: New Media for a New Millennium
                                                 www.ist-nm2.org www.shapeshift.tv


•        A world-first…
•        A participatory black comedy
         about love for television, mobile
         phone and Internet
•        Text message comments drive
         the love relationship between an
         unlikely couple
•        Combines the worlds of TV chat
         and musical drama
•        Broadcast 12 times on YLE TV1
         in Finland during Christmas
         2006
•        Over 1M viewers in total, peak
         per broadcast over 100,000
•        “Want a happy ending? Just text
         while you watch” – Guardian, 8/1/07

© British Telecommunications plc
© British Telecommunications plc
Interactions with the story
                                    NM2: New Media for a New Millennium
                                                         www.ist-nm2.org www.shapeshift.tv


•        A reconfigurable documentary
         about the arts of the
         Renaissance in England
•        The viewer determines the
         aspects of and approaches to
         this subject which are of
         particular interest
            – The level of detail may be
              specified as well as whether
              the engager is more
              interested in, say, painting
              than music
•        The continuous, full screen
         programme is dynamically
         ShapeShifted during playback,
         and can last between 15 and
         120 minutes.                        Developed and tested by Illuminations as part of
                                             the NM2 project.
© British Telecommunications plc
© British Telecommunications plc
Interactions with the story
                                     NM2: New Media for a New Millennium
                                                       www.ist-nm2.org www.shapeshift.tv


•        An interactive personalised
         news application for broadband
         TV
•        Viewers’ preferences expressed
         in a simple online profile
•        ‘MyNews’ section offers a short,
         up-to-date programme
         containing only news stories
         which are of interest to the
         viewer
•        All stories can be dynamically
         ShapeShifted during playback
            – “More content”, “Related       Developed by K3 (Malmo) as part of the NM2
              stories”                       project. Installed with the Swedish national
                                             broadcaster (SVT) for a live trial in May 2007.
            – “More or less time”



© British Telecommunications plc
© British Telecommunications plc
Tools and workflow – an aside




© British Telecommunications plc
Tools and workflow – an aside




© British Telecommunications plc
Tools and workflow – an aside




© British Telecommunications plc
Tools and workflow – an aside




© British Telecommunications plc
Tools and workflow – an aside




© British Telecommunications plc
Tools and workflow – an aside




© British Telecommunications plc
Tools and workflow – an aside




© British Telecommunications plc
© British Telecommunications plc
How does broadband change television?


Interactions with the schedule:
The MyMedia Project
www.mymediaproject.org



                                                 Interactions with the story
                                        NM2: New Media for a New Millennium
                                                     www.ist-nm2.org www.shapeshift.tv



Interactions with each other
TA2: Together Anywhere, Together Anytime
www.ta2-project.eu



     © British Telecommunications plc
Interactions with each other
TA2: Together Anywhere, Together Anytime
www.ta2-project.eu




              easier
       communications and
       engagement among
         groups of people
        separated in space
            and time

     © British Telecommunications plc
Interactions with each other
TA2: Together Anywhere, Together Anytime
www.ta2-project.eu


     • Design
                 – A shared experience




     © British Telecommunications plc
© British Telecommunications plc
Interactions with each other
TA2: Together Anywhere, Together Anytime
www.ta2-project.eu


     • Design
                 – A shared experience
                                         • IP based
     • Technology                        • Low delay
                 – Better Audio          • Echo-free
                                         • Supports double talk
                                         • Natural
                                         • Surround sound




     © British Telecommunications plc
Interactions with each other
TA2: Together Anywhere, Together Anytime
www.ta2-project.eu


     • Design
                 – A shared experience
                                         • IP based
     • Technology                        • Low delay
                 – Better Audio          • Echo-free
                                         • Supports double talk
                                         • Natural
                                         • Surround sound
Making the case for HDvoice:
- Conferencing
- IP Exchange
     © British Telecommunications plc
Interactions with each other
TA2: Together Anywhere, Together Anytime
www.ta2-project.eu


     • Design
                 – A shared experience
                                         •   Multi HD cameras
                                         •   Complex composition
     • Technology
                 – Better Audio          •   Low delay
                 – Better Video          •   Video tap for analysis
                                         •   Seamless switching
                                         •   Active crops
                                         •   IP based
  BT w ork
                          TB ?
  - Video calling on the S
   - Vendor relationships
                           trials
   - Consumer acceptance
     © British Telecommunications plc
Interactions with each other
TA2: Together Anywhere, Together Anytime
www.ta2-project.eu


     • Design
                 – A shared experience
                                         •   Multi HD cameras
                                         •   Complex composition
     • Technology
                 – Better Audio          •   Low delay
                 – Better Video          •   Video tap for analysis
                                         •   Seamless switching
                                         •   Active crops
                                         •   IP based
  BT w ork
                          TB ?
  - Video calling on the S
   - Vendor relationships
                           trials
   - Consumer acceptance
     © British Telecommunications plc
Interactions with each other
TA2: Together Anywhere, Together Anytime
www.ta2-project.eu


     • Design
                 – A shared experience        “It’s like a virtual
                                           director calling the
     • Technology
                 – Better Audio
                                                           shots”
                 – Better Video
                 – Better representation



The world’s first multi-camera
videoconference with an automatic
‘virtual director’
(Video)
     © British Telecommunications plc
How does broadband change television?


• It’s the interactions (stupid)
            – With the schedule
            – With the story
               • Shapeshifting Media (YouTube Video)
            – With each other
               • Storytelling (YouTube Video)
               • Orchestration (YouTubeVideo)




© British Telecommunications plc

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How Broadband is Changing Television?

  • 1. How is Broadband in Changing Television? Doug Williams Future Consumer Applications and Services Practice BT Technology Operations and Service
  • 2. How is broadband changing television? Cam paig mess n •C h a ages n the s ge vs. mo ame re of •D o n 't for care get h ealth •I t ’ s the e stup cono id my, James Carville © British Telecommunications plc
  • 3. How is broadband changing television? Cam paig mess n •C h a ages n the s ge vs. mo ame re of •D o n 't for care get h ealth •I t ’ s th inter e actio ns, s tupid © British Telecommunications plc
  • 4. How is broadband changing television? Interactions with the schedule: Cam paig mess n •C h a ages the Interactions with the story nge vs. same more of •D o n 't for care get h ealth •I t ’ s th inter e Interactions with each other a c t i o n s , stu pid © British Telecommunications plc
  • 5. How is broadband changing television? Interactions with the schedule: The MyMedia Project www.mymediaproject.org Cam paig mess n •C h a ages n Interactions with the story the s ge vs. mo a re f NM2:DNewm e • Media foroa New Millennium on't care f o r g e www.ist-nm2.org www.shapeshift.tv t hea lth •I t ’ s th inter e Interactions with each other a c t i o n s , stu TA2: Together Anywhere, Together Anytimed pi www.ta2-project.eu © British Telecommunications plc
  • 6. How is broadband changing television? Interactions with the schedule: The MyMedia Project www.mymediaproject.org Interactions with the story NM2: New Media for a New Millennium www.ist-nm2.org www.shapeshift.tv Interactions with each other TA2: Together Anywhere, Together Anytime www.ta2-project.eu © British Telecommunications plc
  • 7. How is broadband changing television? Interactions with the schedule: The MyMedia Project www.mymediaproject.org Interactions with the story NM2: New Media for a New Millennium www.ist-nm2.org www.shapeshift.tv Interactions with each other TA2: Together Anywhere, Together Anytime www.ta2-project.eu © British Telecommunications plc
  • 8. Interactions with the schedule: The MyMedia Project www.mymediaproject.org • Built the case for a TV Recommendation System and supported its procurement for BT Vision 2.0 (Cardinal) • Research with PhD students explores the awkward case – new titles – new customers • Exploring the value, for recommendation purposes, of data from: – PVR records – TV watching behaviour © British Telecommunications plc
  • 9. How does broadband change television? Interactions with the schedule: The MyMedia Project www.mymediaproject.org interactions with the story NM2: New Media for a New Millennium www.ist-nm2.org www.shapeshift.tv Interact with each other TA2: Together Anywhere, Together Anytime www.ta2-project.eu © British Telecommunications plc
  • 10. Interactions with the story NM2: New Media for a New Millennium www.ist-nm2.org www.shapeshift.tv © British Telecommunications plc
  • 11. Interactions with the story NM2: New Media for a New Millennium www.ist-nm2.org www.shapeshift.tv • A world-first… • A participatory black comedy about love for television, mobile phone and Internet • Text message comments drive the love relationship between an unlikely couple • Combines the worlds of TV chat and musical drama • Broadcast 12 times on YLE TV1 in Finland during Christmas 2006 • Over 1M viewers in total, peak per broadcast over 100,000 • “Want a happy ending? Just text while you watch” – Guardian, 8/1/07 © British Telecommunications plc
  • 13. Interactions with the story NM2: New Media for a New Millennium www.ist-nm2.org www.shapeshift.tv • A reconfigurable documentary about the arts of the Renaissance in England • The viewer determines the aspects of and approaches to this subject which are of particular interest – The level of detail may be specified as well as whether the engager is more interested in, say, painting than music • The continuous, full screen programme is dynamically ShapeShifted during playback, and can last between 15 and 120 minutes. Developed and tested by Illuminations as part of the NM2 project. © British Telecommunications plc
  • 15. Interactions with the story NM2: New Media for a New Millennium www.ist-nm2.org www.shapeshift.tv • An interactive personalised news application for broadband TV • Viewers’ preferences expressed in a simple online profile • ‘MyNews’ section offers a short, up-to-date programme containing only news stories which are of interest to the viewer • All stories can be dynamically ShapeShifted during playback – “More content”, “Related Developed by K3 (Malmo) as part of the NM2 stories” project. Installed with the Swedish national broadcaster (SVT) for a live trial in May 2007. – “More or less time” © British Telecommunications plc
  • 17. Tools and workflow – an aside © British Telecommunications plc
  • 18. Tools and workflow – an aside © British Telecommunications plc
  • 19. Tools and workflow – an aside © British Telecommunications plc
  • 20. Tools and workflow – an aside © British Telecommunications plc
  • 21. Tools and workflow – an aside © British Telecommunications plc
  • 22. Tools and workflow – an aside © British Telecommunications plc
  • 23. Tools and workflow – an aside © British Telecommunications plc
  • 25. How does broadband change television? Interactions with the schedule: The MyMedia Project www.mymediaproject.org Interactions with the story NM2: New Media for a New Millennium www.ist-nm2.org www.shapeshift.tv Interactions with each other TA2: Together Anywhere, Together Anytime www.ta2-project.eu © British Telecommunications plc
  • 26. Interactions with each other TA2: Together Anywhere, Together Anytime www.ta2-project.eu easier communications and engagement among groups of people separated in space and time © British Telecommunications plc
  • 27. Interactions with each other TA2: Together Anywhere, Together Anytime www.ta2-project.eu • Design – A shared experience © British Telecommunications plc
  • 29. Interactions with each other TA2: Together Anywhere, Together Anytime www.ta2-project.eu • Design – A shared experience • IP based • Technology • Low delay – Better Audio • Echo-free • Supports double talk • Natural • Surround sound © British Telecommunications plc
  • 30. Interactions with each other TA2: Together Anywhere, Together Anytime www.ta2-project.eu • Design – A shared experience • IP based • Technology • Low delay – Better Audio • Echo-free • Supports double talk • Natural • Surround sound Making the case for HDvoice: - Conferencing - IP Exchange © British Telecommunications plc
  • 31. Interactions with each other TA2: Together Anywhere, Together Anytime www.ta2-project.eu • Design – A shared experience • Multi HD cameras • Complex composition • Technology – Better Audio • Low delay – Better Video • Video tap for analysis • Seamless switching • Active crops • IP based BT w ork TB ? - Video calling on the S - Vendor relationships trials - Consumer acceptance © British Telecommunications plc
  • 32. Interactions with each other TA2: Together Anywhere, Together Anytime www.ta2-project.eu • Design – A shared experience • Multi HD cameras • Complex composition • Technology – Better Audio • Low delay – Better Video • Video tap for analysis • Seamless switching • Active crops • IP based BT w ork TB ? - Video calling on the S - Vendor relationships trials - Consumer acceptance © British Telecommunications plc
  • 33. Interactions with each other TA2: Together Anywhere, Together Anytime www.ta2-project.eu • Design – A shared experience “It’s like a virtual director calling the • Technology – Better Audio shots” – Better Video – Better representation The world’s first multi-camera videoconference with an automatic ‘virtual director’ (Video) © British Telecommunications plc
  • 34. How does broadband change television? • It’s the interactions (stupid) – With the schedule – With the story • Shapeshifting Media (YouTube Video) – With each other • Storytelling (YouTube Video) • Orchestration (YouTubeVideo) © British Telecommunications plc