Business Research development notes for students studying BBA

1. Subject:- Research methodology
By Dr BB Tiwari sir

2. What is “RESEARCH”?

Research refers to the systematic method consisting of enunciating
the problem, formulating the hypothesis, collecting the facts or data,
analysing the facts and reaching certain conclusions either in the
form of solutions towards the concerned problem or in certain
generalisations for some theoretical formulation.

3. Scope of Business research:-
 “All progress is born of enquiry. Doubt is better than
overconfidence, for it leads to enquiry, and inquiry leads
to invention”
~Hudson Maxim
 Research inculcates scientific and inductive thinking
and it promotes the development of logical habits of
thinking.

4.  Research provides the basis for nearly all government
policies in our economy system.

5.  The problems of big and small industries, trade union
activities, problems of distribution, even the size and
nature of defence services are matters requiring
research.
 Another area in government, where research is
necessary, is collecting information on the economic and
social structure of the nation. Such information indicates
what is happening in the economy and what changes are
taking place.

6. In the context of economic policies of government
research has 3 phases of operation:
Investigation of economic structure
through continuous compilation of
facts.
Diagnosis of events taking place and
the analysis of the forces underlying
them.
The prognosis, i.e., the prediction of
future developments.

7.  To those students who are about to write a master’s or Ph.D.
thesis, research may mean as a career or a way to attain the high
position in the social structure.
 To professionals in research methodology, research may mean a
livelihood.
 To philosophers and thinkers, research may mean the outlet for
new ideas and insights.
 To literary men and women, research may mean the development
of new styles and creative work.

8. Objectives of research:-
The purpose of research is to discover answers to questions through
the application of scientific procedures. Following are the broad
groupings of research objectives:-
1. To gain familiarity with a phenomenon or to achieve new
insights into it (termed as exploratory research studies).
Example:- implications of covid-19 on the global economy.
2. To portray accurately the characteristics of a particular individual,
group or situation (termed as descriptive research studies).
Example:- Tracking changes in social attitudes among gen-z.

9. 3. To determine the frequency with which something
occurs or with which it is
associated with something else ( termed as diagnostic
research studies).
Example:- taking a blood test and doing a diagnosis of
how frequently the patient falls ill.
4. To test a hypothesis of a casual relationship between
variables ( termed as hypothesis- testing research studies).
Example:-

10. Types of research:-
1. Quantitative Research:-
Quantitative research is based on the measurement of
quantity or amount. It is applicable to phenomena that can
be expressed in terms of quantity.
Example 1:- A survey conducted in some of the offices to
find the number of hours employee spend in the office.

11. 2. Qualitative Research:-
It is concerned with phenomena relating to or involving
quality or kind.
 Investigating the reasons for human behaviour (why
people think or do certain things)
 Motivation Research: an important type of Qualitative
research.
 Attitude or opinion Research: also one of the qualitative
research.

12. 3. Descriptive Research:-
Descriptive research includes surveys and fact-finding
enquiries of different kinds.
 “What has happened and What is happening”
Example 1: Frequency of shopping, preferences of people.
4. Analytical Research:-
In this, the researcher has to use facts or information
already available and analyze these to make a critical
evaluation of the material.
Example 1: Healthcare- How to reduce the patient’s
waiting time in our hospitals.

13. 5. Empirical Research:-
It relies on experience or observation alone often without
due regard for a system and theory. It is data based
research coming up with conclusions which are capable of
being verified by observation or experiment.

14. Criteria of good research:-
1. The purpose of the research should be clearly defined and
common concepts be used.
2. The research procedure used should be described in sufficient
detail to permit another researcher to repeat the research for
further advancement, keeping the continuity of what has already
been attained.
3. The analysis of data should be sufficiently adequate to reveal its
significance and the methods of analysis used should be
appropriate. The validity and reliability of the data should be
checked carefully.

15. Research process:-
1. Formulating the research problem: