Jyoti Singh from ICAR-NAARM presented on the Fasal System and marigold farming. The Fasal System provides microclimatic forecasts, pest/disease alerts, irrigation advice, and farm management tools, helping increase yields by 40% while reducing pesticide use by 60% and water use by 50%. Marigold is an important flower crop in India cultivated on 1,200 hectares in Varanasi. It is propagated by seeds and grows best in well-drained loamy soil at 15-21°C. Major pests include mealy bugs, thrips, and mites, while diseases include leaf spot and root rot. The presentation outlined strategies for marketing the Fas

1. Presented by:
Jyoti Singh
ICAR-NAARM

2. Fasal System
• Microclimatic Forecast
• Disease and pest protection
• Irrigation alert
• Manage farm
• Upto 40% increase in yield
• Upto 60% reduction in pesticide usage
• Upto 50% reduction in water usage
• Improvement in soil health

3. Crop: Marigold
• Marigold is an important traditional flower crop under cultivation
throughout India. It is extensively used religious and social functions
in different forms.
• Marigold farming is being done in almost 1,200 hectare area in
district Varanasi.
• Marigold is mainly propagated by seeds.
• Mainly cultivated in well drained loamy soil.
• The optimum temperature required for its growth is 15 to 21ºC
• Major Pests: Mealy bug, Thrips, Red Spider Mites
• Major diseases: Leaf spot, Root rot, Damping off

4. Sales Strategy to Marigold Farmers
• Conducting village level meeting with farmers to make them aware about the product and how it can
enhance their productivity.
• Narrating success story of their fellow farmer.
• Collaborating with FPOs, KVKs and Agricultural Universities to sell product.
• Demonstrating products in village fare or Krishi Mela where large number of farmers gather.
• Assisting them from the installation of system to the final crop harvest and selling of the crop.
• Assisting them in credit lending.
• Building relationship with farmers and their trust in Fasal System.
• Co-Branding with other input companies.

5. One-Year Projections
Month Units Selling price(in Rs.) Total Price(in Rs.) % of total sales
January 1 40,000 40,000 0.58
February 1 40,000 40,000 0.58
March 3 40,000 120,000 1.74
April 5 40,000 200,000 2.91
May 7 40,000 280,000 4.06
June 12 40,000 480,000 6.97
July 18 40,000 720,000 10.46
August 21 40,000 840,000 12.21
September 22 40,000 880,000 12.80
October 25 40,000 1,000,000 14.53
November 27 40,000 1,080,000 15.70
December 30 40,000 1,200,000 17.44
Total=172 6,880,000

6. Thank You!!