This ppt is about the manufacturing practices of Nike company. It also includes a vedio tat will tell how from waste plastic, nike t-shirts are manufactured.
2. BACKGROUND
Shoe and Apparel company
$16.3 Billion in revenue in 2007
28,000 workers in 45 countries
500 manufacturing locations
Headquarters in Beaverton, Oregon
3. COMPANY HISTORY
Founded in 1965 as Blue Ribbon Sports at the University of Oregon
The Nike Waffle
1971-the Swoosh
1972-Nike the Greek goddess of victory
1979-A big year
1982-Advertising
1988-Just Do It
4. NIKE COMPANY PROFILE
American multinational manufacturing company
Core products include footwear & apparel
Unwavering commitment to advertising
Key Marketing Initiative
- Use of high profile athletic endorsements
Nike’s Brand portfolio
- Nike, Cole Haan, Converse, Hurley, Nike Golf and Umbro
- 75% of the growth is expected from the Nike brand.
5. NEW SUPPLIER FORMS
Suppliers should get in touch with their Nike contact and request a
New Supplier Invitation through Trade shift.
SUPPLIER DIVERSITY CAN HAVE A FAVORABLE IMPACT ON
OUR BUSINESS:
Creating more competition in the supply chain
Maintaining a connection to the consumer base
Providing economic stimulus to the community
Contributing to the enhancement of our brand
6. HOW NIKE MAKE GREAT ACHIEVEMENTS
From small one at the very start to the successful one nowadays, Nike
company has encountered kinds of difficulties. But anyway, Nike
company has achieved great success by using following strategies to
capture the market share:
Discount Nike shoes
Nike running Shoes on sale
Nike online store
Nike running clothing
Nike free Sneakers
7. MANUFACTURING PRACTICES OF NIKE
Enjoys currently 47% market share of the domestic footwear industry
Sales of $ 3.77 billion
Manufacturing throughout Asian region for over 25 years
Over 5,00,000 people directly engaged in the production
Utilize an outsourcing strategy by using only sub-contractors through
out the globe
Majority of their output today is produced in factories in Vietnam,
China, Indonesia, but also have factories in Italy, Taiwan & South
Korea
Factories are 100% owned by sub-contractors with majority of their
output consisting solely of Nike products
8. Cont…….
Nike does employ teams of four expatriates per each of the big three
countries (China, Indonesia, Vietnam)
Mainly focus on both quality of product & working conditions
Developed their code of conduct in 1992 & have implemented it
across the globe
Its goal is to set the standard for sub-contractors to follow to do
business with Nike
Faced numerous violations involving factory conditions & human
rights issues, have been publicized
Have responded these issues through Andrew Young Report, but are
still 2 years away from completely addressing the problems through
out the globe