Make sure your front end sales conversation aligns to your ABM efforts.

1. Maximize ABM with
If sales conversations don't tie to account-based
marketing efforts, you may be missing out on
opportunities.
Attract
Accounts & individuals
most likely to be a fit
Engage
Highly Targeted
Messaging, Content, Calls-to-Action
Convert
Marketing
Qualified Leads (MQLs)
Leaves sales
on hook to
have dozens
of different
sounding
conversations!
ACCOUNT-BASEDMARKETING
Account
Based
Conversations
Qotient uses
"talk
tracks"
to
help
sales
pick
up
where
ABM
left off.
Through their smart device
salespeople have an entire library of
targeted messages or, Account Based
Conversations (ABCs), at their fingertips which
echo the specific messages used in ABM.
ACCOUNT-BASEDCONVERSATIONS
www.qotient.com
Uniform messaging
Rich Pipelines
Closed Deals
~ Resulting in ~