This document outlines several sponsorship integration ideas between the LA Kings and Uber, as well as the Kings and Fitbit. For Uber, it proposes promotions during Kings events like discounted rides and pickups/drop offs. It also suggests sharing Kings promotional content through Uber's social channels. For Fitbit, the ideas include sharing Kings players' training info, allowing fans to track their fitness against players, and providing joint fitness tips and challenges on both brands' digital properties.

1. LA Kings Digital Project

2. Instagram Examples

3. Twitter Post Example w/Gif
.@tytoff16's cupcakes from
@sprinkles aren't the only
thing top shelf #LAKings

4. Sponsorship Integration
Uber – Kings Crossroads
• Pick up/drop off promotions during LA Kings Events
• Designated area for pick ups/drop offs
• Integrating Kings’ promotions in area for increased consumer activity through
social channels – pushing both Uber services and Kings social accounts
• Special discounts and promotions for Uber users
• Contests and prize drawings
• Merchandise discounts
• Giveaways
• Video compilations of actual Uber customers
• Footage shared to @LAKings by consumers
• Compilation shown during games and through digital outlets
• Kings players using service

5. Sponsorship Integration
Uber – Drive for the Cup
• Video and content promotions highlighting the season long quest to win the Stanley
Cup
• Player milestones
• Drive for the Cup moment of the game
• Top individual play/goal scored/performance/etc
• Audio programming
• Highlighting player success
• Previewing/recapping matchups
• Player interviews
• Fan involvement segments

6. Sponsorship Integration
FitBit – Fit to be Kings
• Promotion sharing training information of current Kings players over digital outlets
• Allows fans to track and compare their training loads to active players
• Challenge a King (player)
• FitBit cooperation
• Fitness tips through both digital portfolios
• Motivational tools
• Web content includes:
• Training videos/clips
• Player testimonials regarding work out regiments
• Social challenges

7. Thank You!