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The Rewarding Solution to
Recycle Your Products
Justin Soltani
Zada Partners, LLC
RecycleVault

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A Proposed Presentation
 Developed by Zada Partners :
A new venture developing a centralized recycling centers.
 The program utilizes partnerships with local and national accounts :
School, BestBuy, Home Depot, Target, WalMart, and Major food
chains.
 RecycleVault will be represented as a joint venture:
City of Beaverton, Zada Partners and Waste Haulers
 RecycleVault allows city to enhance recycling activities and increase
recycling revenue for city and school district

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The Challenge of Today’s Recycling
 Do these sound familiar to you?
– $______ per year spent on labor
– $______ per year spent on vehicles and maintenance
– $______ per year spent on new containers
– $______ per year spent on Fuel Costs
– _______ of customers that have missed pickups
– _______% of people participating in a community
 What are the costs associated with these problems?
– Operational Costs
• Labor, Fuel, Insurance
– Efficiency
– Customer satisfaction
– Environmental Impact

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Targeted Customers/Participants
 Recycle - Centric Communities
 Customers preferring retailer discounts
 Green Communities
 School districts
 Accounts needing Green Credits

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Targeted Retailers

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How does it work?
 Participants Register With Website
– http://www.beavertonoregon.gov/recyclevault
– Name, Address, email, information is entered
– Customer fills out short survey on demographics and buying habits
– School, community program or charity is noted
for shared benefits
 RecycleVault Subscription Program :
– Commercial Participants pay $9.99 to $49.99 per month
– Bronze to Platinum service, pending service level. Mass Marketing to Special
Events
– Commercial accounts receive points to be used for Hauler services for accounts in
good standing.
– Accounts receive RFID scanner for scanning coupons
 Customer Delivers Bags to Retailer
– Receive RFID key chain to be used at Recycling centers or at commercial
accounts

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RecycleVault: Container
 Patent Pending container with RFID and Scale attachment
 Container has local database of participants
– Container recognizes customer via Tag
– Meets and Greets User with “Added Value”
– System can withstand environmental changes
 As needed:
– Local Hauler replaces unit with an Empty Unit
– Container is delivered to MRF
– Net Weight of commodity is measured

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Recycling Center Example

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Recycling Center Example

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Recycling Center Example

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Recycling Center Example

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RecycleVault : Customer Profile
Customer Profiles
– With registration, participant fills out short survey on their demographic/buying habits
– Information is tracked for retailer as recycling is generated, scanned and weighed
– Monthly statistics would be submitted to retailer to further understand their shopper
• Example
– How often a shopper visited the retailer
– Amount of goods purchased
– Was specific retailer the choice of store prior to RecycleVault opportunity
– What type of demographic does this shopper represent
CRM System
– Customer Number, Container ID, Container Weight, Expected Revenue
– Revenue and weight ratio is calculated
– Frequency of location chosen for dropping off recycling

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RecycleVault: Operational Dashboard
 Visibility Map provides location & distribution of containers
– Fully interactive
– Single click drill-down for detailed information
– View How You Compare:
• Locally
• State
– Promotional online activity for Retailers
 Generates critical marketing data
– Determines which states require additional Investment
– Manage Retail direct marketing
– Easy Promotions, and add generation

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Benefits:
 Customers:
– Tax Benefits for contribution
– Community buy in, direct benefits
– Savings at participating retailers
 Local Haulers
– Reduction in operational costs
– Percentage collections revenue
– Centralized collections
– EPA credits reduced emissions
 Retailers
– Increased foot traffic
– Direct and targeted marketing
– Profit Sharing
– Demographic information about their shoppers

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Marketing

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Team
Justin Soltani
Technology Officer
Judy Bialka
Vice President of Sales and Marketing
Ed Arib
Vice President of Service Delivery