1. THE REASON
OVER 300 000
HIGH SCHOOL STUDENTS
NOW THINK
POETRY IS COOL

2. 0101
PoetryInActionisatheatrecompany
dedicatedtobringingpoetrytolife
throughperformance.
Ourpassionatewriters,actors,directorsandpoets
createandtourpoetrybasedtheatreperformances
toover55,000youngpeoplenationwide.
PIAengagesateamofthreeactors,oftenrecent
graduatesfromAustralia’stopdramainstitutions.
Theteamkeepfourshowsinrepertoryandtour
thecountryperformingtolargelyschoolbased
audiencesinvenuesasdiverseasschoolhalls,
lectureauditoriums,stateofthearttheatres
orbasketballcourts.
Wearededicatedtomakingsurethattheyouthof
Australiaallhaveequalaccesstoourperformances
andarenotdisadvantagedbysocial,economicor
geographicalcircumstances.
–LeonardodaVinci
PoetryinActioncreatesprofessionaltheatre
performancesbasedonpoetrytodemonstrate
thepoweroflanguagetoouraudiences.
OUR
PURPOSE
OUR
VISION
OUR
MISSION
“POETRYISPAINTINGTHATIS
FELTRATHERTHANSEEN
Anarticulateand
expressiveAustralia.
Tobringpoetrytolife
throughperformance.
0201

3. 05
2004
60000
50000
40000
30000
90000
100000
80000
70000
20000
10000
0
2005200620072008200920102011201220132014
105768
2,070
3,828
10,578
14,280
23,800
32,859
40,103
51,200
201520162017201820192020
58,270
55,40655,500
70,000
84,000
92,000
100,000
Theengagementofouraudienceisdemonstratedbyourastonishing92%re-booking
rateandsustainedyear-on-yeargrowthwhichwillseeusperformsome400+shows
in2016tomorethan55,000highschoolstudents.
OURREACH:
2010ACTandcloseregionalNSW
2011MelbourneandBrisbane,regional&remoteNSW
2012VictorianregionalandAdelaide
2013Perth
2014SAregionalandWAregional
2015Tasmania
0403

4. Until2010ouraudiencewasrestrictedtoSydney
metropolitanschools.Sincethenwehavegrown
intoatrulynationaltouringcompanywithnew
marketsaddedeachyear.
0605

5. SECONDTEAMOFACTORS
Increasedreachtoschoolbasedaudiences,interactiveonlinepresence,
poetrywritingcompetition,teachersupport.
DEVELOPINGNEWAUDIENCES
Theatrebasedworks,remoteindigenousengagement.
ORGANISATIONALSUSTAINABILITY
Increasedincomefromcoreactivities,newfundraisingincome.
WEHAVEGROWNAS
FARASWECANWITHOUT
MAKINGABOLDMOVE
PoetryinActionisasmallcompanywithabig
vision-onethatisbasedonrealdemandand
asolidrecordofproducingresults.
ForthelastdecadePIAhasbeenchangingtheperceptionofpoetry.
WeareoneofAustralia’smostdynamicandinnovativetheatrecompanies
withexceptionalgrowthratesyear-on-yearinbothaudiencesizeand
geographicfootprint.Weareunmatchedinourabilitytocreatelow
costhighqualitytheatreforyoungpeopleandtopresentittothem
regardlessofwheretheylive.Wehavecreatedavibrantandgrowing
audienceforpoetrybasedtheatreforwhichtheresimplywasno
marketbeforewestarted.
–MayaAngelou
IBELIEVETHEMOSTIMPORTANT
SINGLETHINGBEYONDDISCIPLINE&
CREATIVITYISDARINGTODARE
0807

6. 1xACTOR40
WKCONTRACT
$
49,300
SCRIPT
DEVELOPMENT
$
13,200
REHEARSAL
COSTS
$
26,160
TOURING
COSTS
$
26,165
PROPS&
COSTUME
$
4,500
EDUCATION
TOURMANAGER
$
65,000
CARHIRE&
ASSOCIATEDCOST
$
17,600
AIRFARES
&FREIGHT
$
10,290
ACCOMMODATION
&AMENITIES
$
68,183
BOX
OFFICE
$
32,694
BACK
OFFICE
$
82,090
AUDIT&
BOOKKEEPING
$
15,140
DEVELOPMENT
MANAGER
$
65,000
WEBDEVELOPMENT
UPTO
$
100,000
POETRY
COMPETITION
$
80,000
MAINSTAGE
PRODUCTIONUPTO
$
50,000
1009

7. YOUR SUPPORT WILL
HELP PIA REACH
THOUSANDS MORE
YOUNG AUSTRALIANS
I would like to make a donation of:
In lieu of or in addition to a donation, I would like PIA
to contact me about:
Please post to:
91 Canal Road, Lilyfield NSW 2040.
Donations over $2 are tax deductible and receipts will be posted to the address supplied above.
Poetry in Action is a Not for Profit organisation and all donations are tax deductible.
If you are interested in a relationship with Poetry in Action, please contact us to talk
about our work and how we can work together.
Name:
$:
Signature:
Post Code: State: Email:
Address: Suburb:
Pro bono support Sponsorship opportunities
Volunteer work Other
P: 1300 900 658
E: info@poetryinaction.com.au
W: www.poetryinaction.com.au
Payment Method:
Please make Cheques payable to Poetry in Action Inc.
Card No:
Cheque Visa Mastercard AMEX
Exp: CCV: